Dishwasher Detergent
MaybeShoppers spend $7.4M a year here. But the top 5 brands take 96% of clicks, so Dishwasher Detergent is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £7.4M/yr3.9M searches / yr
- 90-day growth
- +8.8%search demand this quarter
- Competition
- 34%top-5 click share · 9 brands · 305 sellers
Flapen Score
Dishwasher Detergent against its category
The dotted line is the Grocery average. Past it, Dishwasher Detergent is stronger. Inside it, weaker.
Market
The Dishwasher Detergent market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dishwasher Detergent 3.9M times last year and spent an estimated £7.4M. The top 5 brands take 96% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
16.3% of searches ended in a purchase last week.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.4M a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- +8.8%
- Conversion, latest week
- 16.3%
- Market size, estimated
- £7.4Ma year
- Peak month
- October1.5× the quietest month
- Top search term
- dishwasher tablets2.7M searches a year
02 · Price
A sale here is worth £11.75.
Listings sell for £11.75 on average, from £3.18 to £27.91. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At £11.75 that is £176K to £235K a year per listing.
- Average price
- £11.75under the $15 to $100 sweet spot
- Price range
- £3.18–£27.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £176K–£235K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Dishwashing. It carries 4,864 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Dishwashing
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,864per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 13 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Dishwasher Detergent products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Finish Dishwasher Tablet Ultimate Infinity Shine 100 Tabs Lemon Sparkle Clean & Shine Detergent Tabs Tough on Grease Stains Effective for Short Eco Cycle
- Price
- £11.30
- Rating
- 4.7/5
- Reviews
- 12,263
- Age
- 4y ago
by Amazon ALL-IN-ONE Lemon Dishwasher Tablets 40 tablets
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 4,789
- Age
- 2y ago
Finish Dishwasher Tablet Power All in One 110 Tabs Fresh Scent for Everyday Clean and Shine
- Price
- £10.29
- Rating
- 4.7/5
- Reviews
- 10,835
- Age
- 6y ago
Finish Dishwasher Tablet Ultimate Infinity Shine 48 Tabs Lemon Sparkle Clean & Shine Detergent Tabs Tough on Grease Stains Effective for Short Eco Cycle
- Price
- £6.13
- Rating
- 4.8/5
- Reviews
- 1,253
- Age
- 1y ago
Fairy Original Power Dishwasher Tablets Lemon 84 Capsules 1st Time Cleaning Action with No Rewash Effective on 100% Grease Spotless Shine without Residues
- Price
- £10.18
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 7mo ago
Trending
90-day click momentumFairy Original Power Dishwasher Tablets Lemon 84 Capsules 1st Time Cleaning Action with No Rewash Effective on 100% Grease Spotless Shine without Residues
- Price
- £10.18
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 7mo ago
Fairy Platinum Dishwasher Tablets Lemon 51 Capsules Tackles Tough Challenges Greasy Filter
- Price
- £6.60
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 7mo ago
Fairy Platinum Dishwasher Tablets Lemon 113 Capsules Powerful Even on Tough Cleaning Challenges Clean Dishes Shiny Machine Cleans Greasy Filter
- Price
- £13.26
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 7mo ago
Fairy Platinum Dishwasher Tablets Lemon 81 Capsules Powerful Even on Tough Cleaning Challenges Clean Dishes Shiny Machine Cleans Greasy Filter
- Price
- £12.59
- Rating
- 4.9/5
- Reviews
- 44
- Age
- 7mo ago
Fairy 30 Minute Miracle Platinum Plus Dishwasher Tablets 82 Capsules Dishwasher Cleaner
- Price
- £13.11
- Rating
- 4.8/5
- Reviews
- 1,066
- Age
- 7mo ago
Newest
by launch dateFairy Original Power Dishwasher Tablets Lemon 84 Capsules 1st Time Cleaning Action with No Rewash Effective on 100% Grease Spotless Shine without Residues
- Price
- £10.18
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 7mo ago
Fairy Original Power Dishwasher Tablets Lemon 140 Capsules 1st Time Cleaning Action with No Rewash Effective on 100% Grease Spotless Shine Without Residues
- Price
- £14.38
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 7mo ago
Fairy 30 Minute Miracle Platinum Plus Dishwasher Tablets 82 Capsules Dishwasher Cleaner
- Price
- £13.11
- Rating
- 4.8/5
- Reviews
- 1,066
- Age
- 7mo ago
Fairy Platinum Plus Dishwasher Tablets Lemon 122 Capsules Impeccable Clean Even in Quick Cycles Without Pre-Wash Anti-Dull Technology Super Shine Function
- Price
- £16.99
- Rating
- 4.8/5
- Reviews
- 16,289
- Age
- 7mo ago
Fairy Platinum Dishwasher Tablets Lemon 113 Capsules Powerful Even on Tough Cleaning Challenges Clean Dishes Shiny Machine Cleans Greasy Filter
- Price
- £13.26
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
9 flat
Sellers
305
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
34%
Top 20: 75%
Open market
3%
- Finish42%
- Fairy36%
- by Amazon10%
- Astonish6%
- UINCLU2%
- Antikal1%
- Open — no brand owns it (3 brands, 3%)
Demand
Dishwasher Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dishwasher Detergent search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dishwasher tablets2.7M/yr
- fairy dishwasher tablets250K/yr
- finish dishwasher tablet235K/yr
- fairy platinum plus dishwasher tablets92K/yr
- finish dishwasher tablets49K/yr
- dishwasher tablet44K/yr
- dish washer tablets37K/yr
- dishwasher pods38K/yr
- dishwasher tabs49K/yr
- finish41K/yr
Reviews and returns
What reviews say buyers love and hate about Dishwasher Detergent
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not cleaning
not for cleaning
Does not clean
Not best quality
Very cheap made
Not as good as other brands
The price is high
Not worth it
Waste of money
Leaves stain
the dye stained items
Stains
Leaves residue behind
Leave terrible residue
Leave white residue
Love
Excellent value for money
Fairly priced
Amazing value
CLEANS WELL
Cleans really well
Cleans great
The build quality is solid
Reliable quality
Excellent Product
Work as what it is
Does exactly as it says
As described
nice lemon scent
No chemical smell
Nice smell
Return
0.1% Return rate 10% Fixable by listing
The price is high
Not worth it
Waste of money
the smell is nauseating
Strong smell is sick making
I don't like the smell
Not cleaning
not for cleaning
Does not clean
Leaves residue behind
Leave terrible residue
Leave white residue
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dishwasher Detergent questions
Answered from the same tracked data.