dishwasher detergent
Launch itA $7.4M/yr market growing +8.8% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible£7.4M£7.4M/yr · 3.9M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Price range
Good£3.18–£27.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.75avg listing price — sweet spot $15–$100
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,864.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dishwasher detergent is a £7.4M/yr Amazon United Kingdom market (3.9M searches/yr). The top 5 brands hold 96% of demand. Verdict: Launch it — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dishwasher detergent market data
- Units sold / yr
- 600K–800K
- avg 15,000–20,000/product
- Revenue / yr
- £7.0M–£9.4M
- units × avg price
- Conversion rate
- 16.3%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
9 flat
Sellers
305
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
34%
Top 20: 75%
Open market
3%
- Finish42%
- Fairy36%
- by Amazon10%
- Astonish6%
- UINCLU2%
- Antikal1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top dishwasher detergent search terms
- dishwasher tablets2.7M/yr
- fairy dishwasher tablets250K/yr
- finish dishwasher tablet235K/yr
- fairy platinum plus dishwasher tablets92K/yr
- finish dishwasher tablets49K/yr
- dishwasher tablet44K/yr
- dish washer tablets37K/yr
- dishwasher pods38K/yr
- dishwasher tabs49K/yr
- finish41K/yr
Top dishwasher detergent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Finish Dishwasher Tablet Ultimate Infinity Shine 100 Tabs Lemon Sparkle Clean & Shine Detergent Tabs Tough on Grease Stains Effective for Short Eco Cycle
Finish£11.304.7★12,263 rev
by Amazon ALL-IN-ONE Lemon Dishwasher Tablets 40 tablets
by Amazon£3.254.4★4,789 rev
Finish Dishwasher Tablet Power All in One 110 Tabs Fresh Scent for Everyday Clean and Shine
Finish£10.294.7★10,835 rev
Finish Dishwasher Tablet Ultimate Infinity Shine 48 Tabs Lemon Sparkle Clean & Shine Detergent Tabs Tough on Grease Stains Effective for Short Eco Cycle
Finish£6.134.8★1,253 rev
Fairy Original Power Dishwasher Tablets Lemon 84 Capsules 1st Time Cleaning Action with No Rewash Effective on 100% Grease Spotless Shine without Residues
Fairy£10.184.8★80 rev
Newest
by launch dateFairy Original Power Dishwasher Tablets Lemon 84 Capsules 1st Time Cleaning Action with No Rewash Effective on 100% Grease Spotless Shine without Residues
Fairy£10.1880 rev
Fairy Original Power Dishwasher Tablets Lemon 140 Capsules 1st Time Cleaning Action with No Rewash Effective on 100% Grease Spotless Shine Without Residues
Fairy£14.3899 rev
Fairy 30 Minute Miracle Platinum Plus Dishwasher Tablets 82 Capsules Dishwasher Cleaner
Fairy£13.111,066 rev
Fairy Platinum Plus Dishwasher Tablets Lemon 122 Capsules Impeccable Clean Even in Quick Cycles Without Pre-Wash Anti-Dull Technology Super Shine Function
Fairy£16.9916,289 rev
Fairy Platinum Dishwasher Tablets Lemon 113 Capsules Powerful Even on Tough Cleaning Challenges Clean Dishes Shiny Machine Cleans Greasy Filter
Fairy£13.2668 rev
Trending
90-day click momentumFairy Original Power Dishwasher Tablets Lemon 84 Capsules 1st Time Cleaning Action with No Rewash Effective on 100% Grease Spotless Shine without Residues
Fairy£10.184.8★
Fairy Platinum Dishwasher Tablets Lemon 51 Capsules Tackles Tough Challenges Greasy Filter
Fairy£6.604.7★
Fairy Platinum Dishwasher Tablets Lemon 113 Capsules Powerful Even on Tough Cleaning Challenges Clean Dishes Shiny Machine Cleans Greasy Filter
Fairy£13.264.8★
Fairy Platinum Dishwasher Tablets Lemon 81 Capsules Powerful Even on Tough Cleaning Challenges Clean Dishes Shiny Machine Cleans Greasy Filter
Fairy£12.594.9★
Fairy 30 Minute Miracle Platinum Plus Dishwasher Tablets 82 Capsules Dishwasher Cleaner
Fairy£13.114.8★
What buyers say about dishwasher detergent
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“CLEANS WELL”
“The build quality is solid”
“Work as what it is”
“nice lemon scent”
“Washed well”
“Sparkling clear results”
“Does the job”
“Ease of use”
“Doesnt leave a residue like some”
What buyers complain about
“Not cleaning”
“Not best quality”
“The price is high”
“Leaves stain”
“Leaves residue behind”
“Not dissolving properly”
“the smell is nauseating”
“Poor quality of washing”
“it doesnt remove grease at all—even if you wipe oily dishes”
“False advertising”
Top return reasons
Common questions
- Is dishwasher detergent profitable to sell on Amazon United Kingdom?
- The niche generates £7.4M/yr across 46 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Launch it (61/100).
- How competitive is the dishwasher detergent niche?
- 9 brands and 305 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in dishwasher detergent?
- Top complaints mined from reviews: Ease Of Cleaning, Quality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for dishwasher detergent peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the dishwasher detergent niche?
- Listings span £3.18–£27.91; the average listing price is £11.75 (sweet spot $15–$100). The average incumbent carries 4,864 reviews — the moat a new listing must climb.