Cream of Rice
MaybeReturns run at only 0.0% of orders. But shoppers spend only $136K a year here, so Cream of Rice is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £136K/yr200K searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 40 sellers
Flapen Score
Cream of Rice against its category
The dotted line is the Grocery average. Past it, Cream of Rice is stronger. Inside it, weaker.
Market
The Cream of Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cream of Rice 200K times last year and spent an estimated £136K. The top 5 brands take 74% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £136Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- cream of rice191K searches a year
02 · Price
A sale here is worth £15.17.
Listings sell for £15.17 on average, from £6.31 to £21.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £15.17 that is £4K to £8K a year per listing.
- Average price
- £15.17inside the $15 to $100 sweet spot
- Price range
- £6.31–£21.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #422 within Breakfast Cereal. It carries 96 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 81%
- Out of stock, average day
- 5.3%
- Average rank
- #422in Breakfast Cereal
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 96per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Cream of Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat Vegan 2kg (Golden Syrup)
- Price
- £15.83
- Rating
- 3.8/5
- Reviews
- 110
- Age
- 4y ago

Per4m Protein Cream of Rice | Easy-to-Digest Complex Carbohydrate | Gluten-Free Plant-Based Smooth Rice Porridge | Ideal Pre- or Post-Workout (2kg (Pack of 1) White Chocolate Hazelnut)
- Price
- £18.38
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 1y ago

Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat Vegan 2kg (Toffee Biscuit)
- Price
- £14.86
- Rating
- 3.7/5
- Reviews
- 222
- Age
- 4y ago

Bulk Cream of Rice Carbohydrate Powder 2.5kg
- Price
- £13.84
- Rating
- 3.9/5
- Reviews
- 310
- Age
- 4y ago

Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat 1kg (Toffee Biscuit)
- Price
- £10.31
- Rating
- 3.7/5
- Reviews
- 222
- Age
- 2y ago
Trending
90-day click momentum
Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 1kg - Maple Syrup
- Price
- £14.28
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 1y ago

Trained by JP Cream of Rice Lemon Meringue Pie - 2000g
- Price
- £17.07
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 2y ago

Olimp Cream of Rice (1000 g) - Vanilla
- Price
- £16.00
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 2y ago

Bulk Cream of Rice Carbohydrate Powder 1kg
- Price
- £6.31
- Rating
- 3.9/5
- Reviews
- 310
- Age
- 4y ago

Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat Vegan 1kg (Unflavoured)
- Price
- £10.69
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 2y ago
Newest
by launch date
CNP Professional Cream of Rice Carbohydrate Low Sugar for Energy & Recovery with Easy Digestion 2kg 40/80 Servings 8 Flavours (2kg Chocolate Fudge Brownie)
- Price
- £19.03
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago

Naughty Boy Cream of Rice 80 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 2kg - Banoffee Pie
- Price
- £18.00
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 1kg - Maple Syrup
- Price
- £14.28
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 1y ago

Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 1kg - Chocolate Brownie
- Price
- £12.69
- Rating
- 3.3/5
- Reviews
- 5
- Age
- 1y ago

Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs for Optimal Performance Incredible Taste & Easy to Digest Low Sugar Low Fat Vegan Friendly 1kg - Banoffee Pie
- Price
- £12.95
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
40
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
21%
- Applied Nutrition38%
- per4m12%
- Naughty Boy12%
- Bulk6%
- CNP Professional6%
- BULK POWDERS6%
Demand
Cream of Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about Cream of Rice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes very artificial
Horrible taste
the taste is off
Lack of flavour
Very disappointed in lack of flavour
Flavour profile took a bit of getting used to
Yes it was a disgusting with water
doesn't mix well
Its now a very sickly wallpaper paste kind of texture
Gritty
Love
tastes just how it says it will
Great taste
Taste amazing especially if mixed with strawberry flavoured protein
Decent product for sure
Amazing quality
Great product
flavour is decent
Highly recommend other flavours - bakewell is my favourite
I was expecting a decent toffee biscuit flavour
easy to mix
Mixes well
blends really well when mixed
Value for money
fantastic for the price
Return
0.0% Return rate 0% Fixable by listing
Tastes very artificial
Horrible taste
the taste is off
doesn't mix well
Lack of flavour
Very disappointed in lack of flavour
Flavour profile took a bit of getting used to
Even the smell was vile as soon as I opened it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream of Rice questions
Answered from the same tracked data.









