Cream of Rice
Cream of Rice shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Cream of Rice profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cream of Rice is a £136K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 60/100.
Cream of Rice: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +12.3% over the last 90 days and 4.5% of searches end in a purchase.
£136K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 26 products
Top Cream of Rice products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat Vegan 2kg (Golden Syrup)
- Price
- £15.83
- Rating
- 3.8/5
- Reviews
- 110
- Age
- 4y ago
Per4m Protein Cream of Rice | Easy-to-Digest Complex Carbohydrate | Gluten-Free Plant-Based Smooth Rice Porridge | Ideal Pre- or Post-Workout (2kg (Pack of 1) White Chocolate Hazelnut)
- Price
- £18.38
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 1y ago
Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat Vegan 2kg (Toffee Biscuit)
- Price
- £14.86
- Rating
- 3.7/5
- Reviews
- 222
- Age
- 4y ago
Bulk Cream of Rice Carbohydrate Powder 2.5kg
- Price
- £13.84
- Rating
- 3.9/5
- Reviews
- 310
- Age
- 4y ago
Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat 1kg (Toffee Biscuit)
- Price
- £10.31
- Rating
- 3.7/5
- Reviews
- 222
- Age
- 2y ago
Trending
90-day click momentum
Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 1kg - Maple Syrup
- Price
- £14.28
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 1y ago
Trained by JP Cream of Rice Lemon Meringue Pie - 2000g
- Price
- £17.07
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 2y ago
Olimp Cream of Rice (1000 g) - Vanilla
- Price
- £16.00
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 2y ago
Bulk Cream of Rice Carbohydrate Powder 1kg
- Price
- £6.31
- Rating
- 3.9/5
- Reviews
- 310
- Age
- 4y ago
Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat Vegan 1kg (Unflavoured)
- Price
- £10.69
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 2y ago
Newest
by launch date
CNP Professional Cream of Rice Carbohydrate Low Sugar for Energy & Recovery with Easy Digestion 2kg 40/80 Servings 8 Flavours (2kg Chocolate Fudge Brownie)
- Price
- £19.03
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago
Naughty Boy Cream of Rice 80 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 2kg - Banoffee Pie
- Price
- £18.00
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 1kg - Maple Syrup
- Price
- £14.28
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 1y ago
Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 1kg - Chocolate Brownie
- Price
- £12.69
- Rating
- 3.3/5
- Reviews
- 5
- Age
- 1y ago
Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs for Optimal Performance Incredible Taste & Easy to Digest Low Sugar Low Fat Vegan Friendly 1kg - Banoffee Pie
- Price
- £12.95
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
40
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
21%
- Applied Nutrition38%
- per4m12%
- Naughty Boy12%
- Bulk6%
- CNP Professional6%
- BULK POWDERS6%
Cream of Rice demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
What reviews say buyers love and hate about Cream of Rice
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“tastes just how it says it will”
“Decent product for sure”
“flavour is decent”
“easy to mix”
“Value for money”
What buyers complain about
85% of reviews“Tastes very artificial”
“Lack of flavour”
“Yes it was a disgusting with water”
“doesn't mix well”
“Its now a very sickly wallpaper paste kind of texture”
Cream of Rice return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cream of Rice questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
