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Cream of Rice

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $136K a year here, so Cream of Rice is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£136K/yr200K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
51%top-5 click share · 12 brands · 40 sellers

Flapen Score

Cream of Rice against its category

The dotted line is the Grocery average. Past it, Cream of Rice is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream of Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream of Rice 200K times last year and spent an estimated £136K. The top 5 brands take 74% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
4.5%
Market size, estimated
£136Ka year
Peak month
May1.7× the quietest month
Top search term
cream of rice191K searches a year

02 · Price

A sale here is worth £15.17.

Listings sell for £15.17 on average, from £6.31 to £21.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £15.17 that is £4K to £8K a year per listing.

Average price
£15.17inside the $15 to $100 sweet spot
Price range
£6.31–£21.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #422 within Breakfast Cereal. It carries 96 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
81%
Out of stock, average day
5.3%
Average rank
#422in Breakfast Cereal
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
96per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cream of Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

40

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

21%

  • Applied Nutrition38%
  • per4m12%
  • Naughty Boy12%
  • Bulk6%
  • CNP Professional6%
  • BULK POWDERS6%

Demand

Cream of Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Cream of Rice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall37%−0.20

Tastes very artificial

Horrible taste

the taste is off

Flavor11%+0.02

Lack of flavour

Very disappointed in lack of flavour

Flavour profile took a bit of getting used to

Dilute/Watery7%+0.36

Yes it was a disgusting with water

Mixing/Blending7%−0.09

doesn't mix well

Texture/Consistency-Overall6%−0.07

Its now a very sickly wallpaper paste kind of texture

Gritty

Love

Taste-Overall33%−0.20

tastes just how it says it will

Great taste

Taste amazing especially if mixed with strawberry flavoured protein

Quality-Overall17%+1.64

Decent product for sure

Amazing quality

Great product

Flavor16%+0.02

flavour is decent

Highly recommend other flavours - bakewell is my favourite

I was expecting a decent toffee biscuit flavour

Blend/Ratio10%+1.67

easy to mix

Mixes well

blends really well when mixed

Value For Money5%+0.88

Value for money

fantastic for the price

Return

0.0% Return rate 0% Fixable by listing

Taste-Overall50%▁▁▁▁█▁

Tastes very artificial

Horrible taste

the taste is off

Mixing/Blending17%▁█▁▁▁▁

doesn't mix well

Flavor17%▁▁▁█▁▁

Lack of flavour

Very disappointed in lack of flavour

Flavour profile took a bit of getting used to

Quality-Overall8%▁▁▁█▁▁
Smell8%▁▁▁█▁▁

Even the smell was vile as soon as I opened it

FAQ

Common Cream of Rice questions

Answered from the same tracked data.