cream of rice
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible96.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£15.17avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£6.31–£21.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Market size
Okay£136K£136K/yr · 200K searches
According to Flapen's Amazon United Kingdom niche tracking, cream of rice is a £136K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cream of rice market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £121K–£152K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #422
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 65%
- Out of stock
- 5.3%
- Avg brand age
- 38 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
40
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
21%
- Applied Nutrition38%
- per4m12%
- Naughty Boy12%
- Bulk6%
- CNP Professional6%
- BULK POWDERS6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top cream of rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat Vegan 2kg (Golden Syrup)
Applied Nutrition£15.833.8★110 rev
Per4m Protein Cream of Rice | Easy-to-Digest Complex Carbohydrate | Gluten-Free Plant-Based Smooth Rice Porridge | Ideal Pre- or Post-Workout (2kg (Pack of 1) White Chocolate Hazelnut)
per4m£18.383.4★14 rev
Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat Vegan 2kg (Toffee Biscuit)
Applied Nutrition£14.863.7★222 rev
Bulk Cream of Rice Carbohydrate Powder 2.5kg
Bulk£13.843.9★310 rev
Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat 1kg (Toffee Biscuit)
Applied Nutrition£10.313.7★222 rev
Newest
by launch date
CNP Professional Cream of Rice Carbohydrate Low Sugar for Energy & Recovery with Easy Digestion 2kg 40/80 Servings 8 Flavours (2kg Chocolate Fudge Brownie)
CNP Professional£19.0315 rev
Naughty Boy Cream of Rice 80 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 2kg - Banoffee Pie
Naughty Boy£18.004 rev
Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 1kg - Maple Syrup
Naughty Boy£14.282 rev
Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 1kg - Chocolate Brownie
Naughty Boy£12.695 rev
Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs for Optimal Performance Incredible Taste & Easy to Digest Low Sugar Low Fat Vegan Friendly 1kg - Banoffee Pie
Naughty Boy£12.957 rev
Trending
90-day click momentumNaughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 1kg - Maple Syrup
Naughty Boy£14.281.5★
Trained by JP Cream of Rice Lemon Meringue Pie - 2000g
tbJP£17.074.4★
Olimp Cream of Rice (1000 g) - Vanilla
OLIMP SPORT NUTRITION£16.004.2★
Bulk Cream of Rice Carbohydrate Powder 1kg
BULK POWDERS£6.313.9★
Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat Vegan 1kg (Unflavoured)
Applied Nutrition£10.694.3★
What buyers say about cream of rice
What buyers praise and complain about, mined from review topics.What buyers love
“tastes just how it says it will”
“Decent product for sure”
“flavour is decent”
“easy to mix”
“Value for money”
“Perfect pre-workout carbs”
“it's good and serves its purpose as fast digesting pre-workout carbs perfectly”
“blandish so easy to eat loads”
“OK as a diluted drink”
“Product was as advertised”
What buyers complain about
“Tastes very artificial”
“Lack of flavour”
“Yes it was a disgusting with water”
“doesn't mix well”
“Its now a very sickly wallpaper paste kind of texture”
“I'm so sick of ordering my son protein tubs”
“Awful, made following the directions and it comes out like watery slop”
“Awful, made following the directions and it comes out like watery slop”
“This tub is HUGE”
“Even the smell was vile as soon as I opened it”
Top return reasons
Common questions
- Is cream of rice profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 26 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the cream of rice niche?
- 12 brands and 40 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in cream of rice?
- Top complaints mined from reviews: Taste-Overall, Flavor, Dilute/Watery. The return rate is 0.0%.
- When does demand for cream of rice peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the cream of rice niche?
- Listings span £6.31–£21.75; the average listing price is £15.17 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.