Pie
MaybeAn estimated 0.0% of orders come back. But prices span $1.10–$8.48, mostly outside the sweet spot, so Pie is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £220K/yr449K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 33%top-5 click share · 16 brands · 42 sellers
Flapen Score
Pie against its category
The dotted line is the Grocery average. Past it, Pie is stronger. Inside it, weaker.
Market
The Pie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pie 449K times last year and spent an estimated £220K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.
- Searches, last 12 months
- 449K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £220Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- pie209K searches a year
02 · Price
A sale here is worth £3.13.
Listings sell for £3.13 on average, from £1.10 to £8.48. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £3.13 that is £3K to £4K a year per listing.
- Average price
- £3.13under the $15 to $100 sweet spot
- Price range
- £1.10–£8.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #8 within Bakery. It carries 256 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #8in Bakery
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 256per listing
- Listings tracked
- 51
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Pie products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Steak Pies 568g
- Price
- £2.44
- Rating
- 4.3/5
- Reviews
- 143
- Age
- 1y ago

Morrisons Steak Family Pie 700g (Frozen)
- Price
- £3.56
- Rating
- 4.4/5
- Reviews
- 671
- Age
- 4y ago

Morrisons Steak Pie 150 g
- Price
- £1.38
- Rating
- 4.2/5
- Reviews
- 631
- Age
- 10y ago

Morrisons Steak & Craft Ale Pies 400G
- Price
- £3.97
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 1y ago

Pukka Pies All Steak Pie 209g
- Price
- £2.36
- Rating
- 4.4/5
- Reviews
- 349
- Age
- 5y ago
Trending
estimated 90-day click momentum
Pukka Steak Twin Pack Pies 344g
- Price
- £2.48
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Morrisons Cheese & Vegetable Pies 568g
- Price
- £2.22
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 1y ago

Bells Mini Steak and Gravy Pies 4 Pack
- Price
- £2.47
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 5y ago

UpperCrust Filled Chicken and Asparagus Pie 680g (Frozen)
- Price
- £3.49
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 13y ago

Morrisons Mini Melton Mowbray Pork Pies 6x50g
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 1,494
- Age
- 10y ago
Newest
by launch date
Pukka Steak Twin Pack Pies 344g
- Price
- £2.48
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Pieminister Moo Steak & Ale Pie 255g
- Price
- £3.97
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 9mo ago

Iceland 4 Steak Pies 4 x 166g
- Price
- £2.43
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 11mo ago

Morrisons Steak & Craft Ale Pies 400G
- Price
- £3.97
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 1y ago

Morrisons Chicken & Vegetable Pies 568g
- Price
- £2.33
- Rating
- 4.1/5
- Reviews
- 67
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
16 falling
Sellers
42
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 70%
Open market
20%
- Morrisons58%
- Pieminister5%
- Iceland5%
- Pukka5%
- Pukka Herbs4%
- BIRDS EYE3%
Demand
Pie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Pie search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pie209K/yr
- pies161K/yr
- steak pie62K/yr
- steak pies9K/yr
- frozen pies6K/yr
- steak and ale pie2K/yr
Reviews and returns
What reviews say buyers love and hate about Pie
We read the reviews and the return reasons for every product selling here.
“The quality of the meat isn't great”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pie questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









