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Pie

Maybe

Returns run at only 0.0% of orders. But prices span $1.10–$8.48, mostly outside the sweet spot, so Pie is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£220K/yr449K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
33%top-5 click share · 16 brands · 42 sellers

Flapen Score

Pie against its category

The dotted line is the Grocery average. Past it, Pie is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pie 449K times last year and spent an estimated £220K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.

Searches, last 12 months
449K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
15.6%
Market size, estimated
£220Ka year
Peak month
November1.7× the quietest month
Top search term
pie209K searches a year

02 · Price

A sale here is worth £3.13.

Listings sell for £3.13 on average, from £1.10 to £8.48. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £3.13 that is £3K to £4K a year per listing.

Average price
£3.13under the $15 to $100 sweet spot
Price range
£1.10–£8.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #8 within Bakery. It carries 256 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#8in Bakery
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
256per listing
Listings tracked
51

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
72 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

42

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

33%

Top 20: 70%

Open market

20%

  • Morrisons58%
  • Pieminister5%
  • Iceland5%
  • Pukka5%
  • Pukka Herbs4%
  • BIRDS EYE3%

Demand

Pie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Pie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pie209K/yr
  • pies161K/yr
  • steak pie62K/yr
  • steak pies9K/yr
  • frozen pies6K/yr
  • steak and ale pie2K/yr

Reviews and returns

What reviews say buyers love and hate about Pie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%+0.31

The quality of the meat isn't great

Not good quality product

Bland and cheaply made

Value For Money15%+1.47

price is not so good was disappointing

What an absolutely pointless waste of money

Expensive

Taste-Overall9%+1.58

Don't taste that good

not tasty

Nothing really much to it, hardly any meat & tastes weird

Moist/Dry9%−0.12

Pie was all pastry very dry but

Really dry

Very little meat base pastry too moist not a good buy

Nutritional Content7%−0.04

yes not the healthiest

not enough meat

Not much meat

Love

Taste-Overall35%+1.58

Great taste, lots of chicken

Enjoyable eat

Absolutely delicious

Value For Money21%+1.47

GREAT VALUE

Excellent value for money

Excellent value for money

Quality-Overall15%+0.31

Good quality

Good quality meat

Quality product so tasty

Ease Of Use5%+0.22

Easy

Easy to cook

A great handy purchase

Baking4%+0.42

An excellent pie

Quick and easy to cook

About the best pie you can buy

FAQ

Common Pie questions

Answered from the same tracked data.