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Pie

Maybe

An estimated 0.0% of orders come back. But prices span $1.10–$8.48, mostly outside the sweet spot, so Pie is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£220K/yr449K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
33%top-5 click share · 16 brands · 42 sellers

Flapen Score

Pie against its category

The dotted line is the Grocery average. Past it, Pie is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pie 449K times last year and spent an estimated £220K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.

Searches, last 12 months
449K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
15.6%
Market size, estimated
£220Ka year
Peak month
November1.7× the quietest month
Top search term
pie209K searches a year

02 · Price

A sale here is worth £3.13.

Listings sell for £3.13 on average, from £1.10 to £8.48. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £3.13 that is £3K to £4K a year per listing.

Average price
£3.13under the $15 to $100 sweet spot
Price range
£1.10–£8.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #8 within Bakery. It carries 256 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#8in Bakery
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
256per listing
Listings tracked
51

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
72 months

Products

Top Pie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

42

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 70%

Open market

20%

  • Morrisons58%
  • Pieminister5%
  • Iceland5%
  • Pukka5%
  • Pukka Herbs4%
  • BIRDS EYE3%

Demand

Pie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Pie search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pie209K/yr
  • pies161K/yr
  • steak pie62K/yr
  • steak pies9K/yr
  • frozen pies6K/yr
  • steak and ale pie2K/yr

Reviews and returns

What reviews say buyers love and hate about Pie

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The quality of the meat isn't great”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data