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Dried Mango

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -8.9% this quarter, so Dried Mango is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£255K/yr175K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
53%top-5 click share · 19 brands · 43 sellers

Flapen Score

Dried Mango against its category

The dotted line is the Grocery average. Past it, Dried Mango is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dried Mango market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dried Mango 175K times last year and spent an estimated £255K. The top 5 brands take 58% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
12.3%
Market size, estimated
£255Ka year
Peak month
February1.6× the quietest month
Top search term
dried mango148K searches a year

02 · Price

A sale here is worth £11.89.

Listings sell for £11.89 on average, from £1.54 to £20.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £11.89 that is £9K to £12K a year per listing.

Average price
£11.89under the $15 to $100 sweet spot
Price range
£1.54–£20.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #331 within Dried Fruits, Nuts & Vegetables. It carries 193 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#331in Dried Fruits, Nuts & Vegetables
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
193per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Dried Mango products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£51K£77K£102K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

43

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

36%

  • by Amazon27%
  • Inside the Pantry10%
  • Amazon7%
  • BEAR7%
  • Soul Fruit7%
  • PURIMA6%

Demand

Dried Mango search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Dried Mango search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dried mango148K/yr
  • dry mango10K/yr
  • mango dried5K/yr
  • dried mango no added sugar4K/yr
  • dried mango slices4K/yr
  • mango slices4K/yr

Reviews and returns

What reviews say buyers love and hate about Dried Mango

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%+1.18

It tastes really artificial

Tasted horrible

Didnt taste as good as expected

Sweetness10%−0.09

Too sweet

No sugar,

Sugar Overload

Moist/Dry10%−0.11

Dried mango fruit

Too high moisture content

otherwise, too dry and unpalatable

Quality-Overall5%−0.04

not quite as good as the Inside The Pantry ones

different quality

this one I found really poor

Ease Of Chewing/Swallowing5%

this gave me a headache from chewing

too chewy

hard to chew

Love

Taste-Overall26%+1.18

Great Snack

Delicious snack

Good taste

Sweetness11%−0.09

They are naturally sweet

Quite sweet

It is a simple way to add natural sweetness

Quality-Overall7%−0.04

Good quality

It seems to be well made

Very good quality mango slices

Value For Money6%+0.44

Great value

The price is fair

Good value

Ease Of Chewing/Swallowing5%

are easier ti chew

It's chewy

big chewy pieces

FAQ

Common Dried Mango questions

Answered from the same tracked data.