freezer bags
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 1.7M searches
Review moat
Good651.27avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.35avg listing price — sweet spot $15–$100
Price range
Bad£1.14–£10.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, freezer bags is a £1.1M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
freezer bags market data
- Units sold / yr
- 150K–200K
- avg 3,000–4,000/product
- Revenue / yr
- £803K–£1.1M
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 52%
- Out of stock
- 2.9%
- Avg brand age
- 34 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
111
Top-5 brand share
64%
Top 20: 96%
Top-5 click share
47%
Top 20: 84%
Open market
31%
- Tidyz25%
- by Amazon12%
- Hemiks11%
- Morrisons9%
- Norvens7%
- LND Gifts6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top freezer bags search terms
- freezer bags429K/yr
- zip lock bags302K/yr
- sandwich bags238K/yr
- food bags209K/yr
- ziplock bags46K/yr
- ziplock bags food70K/yr
- freezer bag40K/yr
- ziploc bags53K/yr
- zip bags40K/yr
- food bag38K/yr
Top freezer bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 TidyZ Large Slide Zip Freezer Bags. Resealable. Zip Lock Food Bags. BPA Free. For Freezing Fruit Vegetables Meat. Keeps food Fresh. In a Dispenser Box
Tidyz£5.024.5★417 rev
by Amazon 1 Litre Freezer Bags with Glide Closure Pack of 20
by Amazon£1.424.6★1,776 rev
60 Pack Reusable Ziplock Freezer Bags Food Storage Bags 3 Sizes (6L 2.45L 1.55L) with Expandable Bottom zip lock bags for Sandwich Fruits Meats Vegetables Snacks and Essentials
Norvens£8.724.7★503 rev
LND Gifts Sandwich Bags 1 Pack Of 60 Press And Seal Food Bags Re-sealable Tab Closure For Food And Snacks(17cm x 20.cm Approx.) Perfect for Storing Snacks Fresher for Longer
LND Gifts£3.044.2★101 rev
70 Pcs Zip Lock Bags 3 Sizes Freezer Bags (4.55L 2.27L 1L) Reusable Heavy Duty Food Bag with Expandable Bottom Ziplock Sandwich Bag for Fruits Veggies Meat Snacks
Hemiks£10.314.5★149 rev
Newest
by launch date
Morrisons Medium Zip Seal Food and Freezer Bags 20pk
Morrisons£1.954 rev
Freezer Bags 70 Pcs Zip Lock Bags for Food Storage Reusable Sandwich Bags Food Bags for Fruits Veggies Meat Snacks
wehers£5.3543 rev
Morrisons Click & Seal Food Bags Medium 20pk
Morrisons£1.7918 rev
70 Pcs Zip Lock Bags 3 Sizes Freezer Bags (4.55L 2.27L 1L) Reusable Heavy Duty Food Bag with Expandable Bottom Ziplock Sandwich Bag for Fruits Veggies Meat Snacks
Hemiks£10.31149 rev
100 TidyZ Large Slide Zip Freezer Bags. Resealable. Zip Lock Food Bags. BPA Free. For Freezing Fruit Vegetables Meat. Keeps food Fresh. In a Dispenser Box
Tidyz£5.02417 rev
Trending
90-day click momentumMorrisons Medium Zip Seal Food and Freezer Bags 20pk
Morrisons£1.953.8★
by Amazon Freezer Bags with Glide Locks 3 Litres Pack of 15
by Amazon£1.414.6★
by Amazon 1 Litre Freezer Bags with Glide Closure Pack of 20
by Amazon£1.424.6★
LND Gifts Sandwich Bags 1 Pack Of 60 Press And Seal Food Bags Re-sealable Tab Closure For Food And Snacks(17cm x 20.cm Approx.) Perfect for Storing Snacks Fresher for Longer
LND Gifts£3.044.2★
Freezer Bags 70 Pcs Zip Lock Bags for Food Storage Reusable Sandwich Bags Food Bags for Fruits Veggies Meat Snacks
wehers£5.354.6★
What buyers say about freezer bags
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good Value for Money”
“Perfect size bags x”
“As advertised”
“Easy to use”
“these seem sturdy and smooth operation”
“feel durable”
“they do not leak”
“they can be reused”
“Nice thickness”
What buyers complain about
“Wrong size”
“absolute rubbish”
“The material is thicker than typical single-use bags”
“This is not what was described”
“then hard to close properly”
“Not great quality would not lock tight”
“thin and flimsy”
“Yes there are cheaper options”
“The bags can be zipped only the first time making them not reusable”
“Quite thin”
Top return reasons
Common questions
- Is freezer bags profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 33 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (60/100).
- How competitive is the freezer bags niche?
- 24 brands and 111 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in freezer bags?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.1%.
- When does demand for freezer bags peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the freezer bags niche?
- Listings span £1.14–£10.36; the average listing price is £5.35 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.