Retainer Cleaner

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +73.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.1M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+73.6%

Conversion, latest week

11.4%

Market size, estimated

£3.1Ma year

Peak month

June2.2× the quietest month

Top search term

retainer cleaner tablets278K searches a year

Listings sell for £23.08 on average, from £5.91 to £80.65. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £23.08 that is £69K to £92K a year per listing.

Average price

£23.08inside the $15 to $100 sweet spot

Price range

£5.91–£80.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

£69K–£92K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 46.3% of listings are out of stock. The average listing ranks #50 within Dental Care. It carries 1,172 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

81%

Out of stock, average day

46.3%

Average rank

#50in Dental Care

Average rating

4.15 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,172per listing

Listings tracked

27

19 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

12Amazon's first-year sales bar

Average brand age

29 months