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Retainer Cleaner

Pass

Retainer Cleaner scores 80 out of 100, a Pass. Shoppers spend $3.1M a year here, search demand grew +73.6% this quarter, and returns run at 0.3% of orders.

Flapen Score
80
80 / 100
Top 1% of 2,035 Health & Personal Care niches · +32 vs the category median of 48
Market size
£3.1M/yr1.2M searches / yr
90-day growth
+73.6%search demand this quarter
Competition
58%top-5 click share · 25 brands · 133 sellers

Flapen Score

Retainer Cleaner against its category

The dotted line is the Health & Personal Care average. Past it, Retainer Cleaner is stronger. Inside it, weaker.

80Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retainer Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retainer Cleaner 1.2M times last year and spent an estimated £3.1M. The top 5 brands take 59% of clicks. Demand peaks in Jun–Jul. Flapen scores it 80 out of 100, a Pass.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +73.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.1M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+73.6%
Conversion, latest week
11.4%
Market size, estimated
£3.1Ma year
Peak month
June2.2× the quietest month
Top search term
retainer cleaner tablets278K searches a year

02 · Price

A sale here is worth £23.08.

Listings sell for £23.08 on average, from £5.91 to £80.65. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £23.08 that is £69K to £92K a year per listing.

Average price
£23.08inside the $15 to $100 sweet spot
Price range
£5.91–£80.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
£69K–£92K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 46.3% of listings are out of stock. The average listing ranks #50 within Dental Care. It carries 1,172 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
46.3%
Average rank
#50in Dental Care
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,172per listing
Listings tracked
27

04 · Newcomers

Amazon counts 12 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
12Amazon's first-year sales bar
Average brand age
29 months

Products

Top Retainer Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£156K£313K£469K£626K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

25 rising

Sellers

133

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

58%

Top 20: 92%

Open market

37%

  • Retainer Fresh18%
  • Beser13%
  • Pheleam11%
  • opilea10%
  • Warmra7%
  • Dentomore4%

Demand

Retainer Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Retainer Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retainer cleaner tablets278K/yr
  • retainer cleaner554K/yr
  • retainer cleaning tablets36K/yr
  • invisalign cleaner72K/yr
  • retainer fresh cleaning tablets20K/yr
  • invisalign cleaner tablets13K/yr
  • aligner cleaning tablets14K/yr
  • retainer tablets20K/yr
  • aligner cleaner34K/yr
  • retainer fresh13K/yr

Reviews and returns

What reviews say buyers love and hate about Retainer Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.22

Broke

Started to break within the month

Broken already

Ease Of Cleaning15%+1.04

cleaning - hopeless

Didn't clean

cant clean a thing

Quality-Overall7%+0.36

the build quality feels cheap

Poor quality

it is clearly a low-quality and unreliable product

Value For Money6%+0.37

not worth the price

Too expensive

Waste of money

Functionality-Overall5%−0.07

Stopped working

does not work well

Didn't work

Love

Ease Of Cleaning23%+1.04

Cleans really well

Cleans well

Cleans great

Ease Of Use12%+1.02

easy to carry

Ease of use

easy to operate

Value For Money11%+0.37

Money well spent

Good for the price

Excellent value for money

Quality-Overall11%+0.36

Excellent product

The build quality is excellent

Fantastic product well made

Oral Hygiene8%+0.59

very useful addition to mouth hygiene

Overall, a practical addition to any dental care routine

It cleans well dental products

Return

0.3% Return rate 16% Fixable by listing

Functionality-Overall34%▅█▆▅▆▆

Stopped working

does not work well

Didn't work

Durability7%▆▅▄▆▆█

Broke

Started to break within the month

Broken already

Size-Overall7%██▆▅▄▅

Not fit for purpose

Smaller than expected

Its big

Charging7%█▄▅▆█▅
Ease Of Cleaning6%▅▅▂█▃▄

cleaning - hopeless

Didn't clean

cant clean a thing

FAQ

Common Retainer Cleaner questions

Answered from the same tracked data.