Sex Toyscouples Men & Women

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

5.0M

Growth, 90 days vs prior 90

-9.2%

Conversion, latest week

1.5%

Market size, estimated

£1.3Ma year

Peak month

December16.9× the quietest month

Top search term

sex toyscouples for couples2.9M searches a year

Listings sell for £17.77 on average, from £6.38 to £41.85. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £17.77 that is £9K to £13K a year per listing.

Average price

£17.77inside the $15 to $100 sweet spot

Price range

£6.38–£41.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

£9K–£13K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #7 within Sex & Sensuality. It carries 372 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#7in Sex & Sensuality

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

372per listing

Listings tracked

40

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

10Amazon's first-year sales bar

Average brand age

31 months