Fleshlght

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.9M a year.

Searches, last 12 months

8.6M

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

1.4%

Market size, estimated

£4.9Ma year

Peak month

May3.5× the quietest month

Top search term

male masterubaters1.5M searches a year

Listings sell for £39.89 on average, from £9.27 to £141.12. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At £39.89 that is £50K to £60K a year per listing.

Average price

£39.89inside the $15 to $100 sweet spot

Price range

£9.27–£141.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,250–1,500

Revenue per listing a year

£50K–£60K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #0 within Sex & Sensuality. It carries 209 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#0in Sex & Sensuality

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

209per listing

Listings tracked

50

28 products launched here in the last 12 months. Amazon counts 22 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

22Amazon's first-year sales bar

Average brand age

37 months