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Pumpkin Seed Oil Capsules

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -11.3% this quarter, so Pumpkin Seed Oil Capsules is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 2,035 Health & Personal Care niches · +14 vs the category median of 48
Market size
£752K/yr656K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
59%top-5 click share · 18 brands · 20 sellers

Flapen Score

Pumpkin Seed Oil Capsules against its category

The dotted line is the Health & Personal Care average. Past it, Pumpkin Seed Oil Capsules is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Seed Oil Capsules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pumpkin Seed Oil Capsules 656K times last year and spent an estimated £752K. The top 5 brands take 60% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £752K a year.

Searches, last 12 months
656K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
9.2%
Market size, estimated
£752Ka year
Peak month
June1.7× the quietest month
Top search term
pumpkin seed oil capsules451K searches a year

02 · Price

A sale here is worth £12.53.

Listings sell for £12.53 on average, from £5.48 to £22.01. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £12.53 that is £50K to £63K a year per listing.

Average price
£12.53under the $15 to $100 sweet spot
Price range
£5.48–£22.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£50K–£63K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #92 within Essential Fatty Acids. It carries 331 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
2.1%
Average rank
#92in Essential Fatty Acids
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
331per listing
Listings tracked
20

04 · Newcomers

Amazon counts 7 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
28 months

Products

Top Pumpkin Seed Oil Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£75K£150K£226K£301K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

20

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

35%

  • ALPHA0126%
  • NEW LEAF PRODUCTS16%
  • Nutrivo8%
  • Dibab5%
  • Carlyle5%
  • JIAZAWA5%

Demand

Pumpkin Seed Oil Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Pumpkin Seed Oil Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin seed oil capsules451K/yr
  • pumpkin seed oil with saw palmetto181K/yr
  • pumpkin seed extract8K/yr
  • pumpkin seed capsules6K/yr
  • pumpkin seed oil tablets4K/yr
  • pumpkin seed extract for bladder3K/yr
  • pumpkin seed oil capsules for hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Seed Oil Capsules

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.06

They are quite small

They are HUGE

The capsules themselves are quite large

Smell6%−0.08

Fishy smell

Bad smell

These also have a pungent smell

Dosage5%−0.03

These capsules are 1000mg, not 3000mg

Recommended dose is too high

does not say if 1 x 3 or 3 times per day with a dosage of 1

Ease Of Chewing/Swallowing5%+0.10

I'm having an issue swallowing them

Hard to swallow

a bit large to swallow

Vegan/Organic4%−0.06

so no good for vegetarians or vegans

Not vegan friendly

NOT VEGAN

Love

Quality-Overall20%+0.94

good quality product which arrived promptly

Excellent Product

Good quality capsules

Hair Growth17%+1.44

this has helped me get new hair growing through

Got for benefits of health and hair growth

Great for hair loss

Value For Money17%+0.93

Good value for money

Great value

Good price

Ease Of Chewing/Swallowing8%+0.10

I dont have any issues swallowing them as I do with some

easy to consume

Easy to swallow

Ease Of Use4%+0.16

easy to use

Easy to take

easy to store

Return

0.1% Return rate 27% Fixable by listing

Advertised Vs Actual Product25%▁██▂▁▄

Misleading product information

All quite misleading

Beware, misleading description

Smell14%▁▁▁▁█▁

Fishy smell

Bad smell

These also have a pungent smell

Value For Money9%▁▁▁█▁▄
Ethically/Sustainably Sourced9%▁▁▁▁█▆
Certifications7%▁▁▁██▁

FAQ

Common Pumpkin Seed Oil Capsules questions

Answered from the same tracked data.