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pumpkin seed oil capsules

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 19Conversion 84Competition 44Returns 100Price range 42Avg price 54Brand share 74Review moat 83Quality gap 75

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great331.3

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Market size

Good£752K

£752K/yr · 656K searches

Avg price

Good£12.53

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£5.48–£22.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, pumpkin seed oil capsules is a £752K/yr Amazon United Kingdom market (656K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

pumpkin seed oil capsules market data

Units sold / yr
60K–80K
avg 4,000–5,000/product
Revenue / yr
£752K–£1.0M
units × avg price
Conversion rate
9.2%
Avg BSR
#92
Page quality
0%
Prime
95%
Sponsored
80%
Out of stock
2.1%
Avg brand age
28 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

20

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

35%

  • ALPHA0126%
  • NEW LEAF PRODUCTS16%
  • Nutrivo8%
  • Dibab5%
  • Carlyle5%
  • JIAZAWA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top pumpkin seed oil capsules search terms

  • pumpkin seed oil capsules451K/yr
  • pumpkin seed oil with saw palmetto181K/yr
  • pumpkin seed extract8K/yr
  • pumpkin seed capsules6K/yr
  • pumpkin seed oil tablets4K/yr
  • pumpkin seed extract for bladder3K/yr
  • pumpkin seed oil capsules for hair3K/yr
All search terms

Top pumpkin seed oil capsules products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£75K20%£150K30%£226K40%£301K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about pumpkin seed oil capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“good quality product which arrived promptly”

Hair Growth17%

“this has helped me get new hair growing through”

Value For Money17%

“Good value for money”

Ease Of Chewing/Swallowing8%

“I dont have any issues swallowing them as I do with some”

Ease Of Use4%

“easy to use”

Advertised Vs Actual Product3%

“Arrived as described”

Vitamin3%

“Great supplement”

Taste-Overall2%

“They do not taste bad or of anything tbh”

Nutritional Content2%

“they have many more health benefits too”

Regulates Digestion1%

“haven't caused any digestive issues at all”

What buyers complain about

Size-Overall18%

“They are quite small”

Smell6%

“Fishy smell”

Dosage5%

“These capsules are 1000mg, not 3000mg”

Ease Of Chewing/Swallowing5%

“I'm having an issue swallowing them”

Vegan/Organic4%

“so no good for vegetarians or vegans”

Taste-Overall4%

“theres no strong taste”

Advertised Vs Actual Product4%

“Misleading product information”

Side Effects3%

“Side effects”

Allergies3%

“Not for me/reaction”

Functionality-Overall3%

“Didnt work”

Top return reasons

Advertised Vs Actual Product25%
Smell14%
Value For Money9%
Ethically/Sustainably Sourced9%
Certifications7%
Vegan/Organic7%
Ingredients-Overall7%
Ease Of Use5%
Dilute/Watery5%
Joint Pain5%

Common questions

Is pumpkin seed oil capsules profitable to sell on Amazon United Kingdom?
The niche generates £752K/yr across 20 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (62/100).
How competitive is the pumpkin seed oil capsules niche?
18 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in pumpkin seed oil capsules?
Top complaints mined from reviews: Size-Overall, Smell, Dosage. The return rate is 0.1%.
When does demand for pumpkin seed oil capsules peak?
Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the pumpkin seed oil capsules niche?
Listings span £5.48–£22.01; the average listing price is £12.53 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.