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Home & Garden

£1.5B/yr of tracked demand across 5,777 niches on Amazon United Kingdom (median 90-day growth -9.1%) — led by hose pipe at 86/100.

#1 of 19 tracked United Kingdom categories · 21% of the tracked market

Niches tracked

5,777

Data through 2026-07-19

Market / yr

£1.5B

across tracked niches

Median growth (90d)

-9.1%

search volume vs the prior quarter

Launch-ready

106

niches that clear our launch bar

106 of 5777 tracked niches clear our launch bar.

Where the money is

Yearly tracked market size by niche

air conditioner

£39.3Mscore 80 · Launch it

fan

£33.8Mscore 82 · Launch it

pillows

£7.8Mscore 69 · Worth a look

handheld fan

£6.3Mscore 77 · Launch it

hose pipe

£5.4Mscore 86 · Launch it

steamer

£5.0Mscore 70 · Launch it

air bed

£4.9Mscore 69 · Launch it

garden furniture

£4.5Mscore 74 · Launch it

bbq

£4.4Mscore 78 · Launch it

weed killer spray

£4.3Mscore 81 · Launch it

lawnmower

£4.2Mscore 71 · Launch it

paddling pool

£4.2Mscore 76 · Launch it

fly zapper

£4.1Mscore 85 · Launch it

neck fan

£3.9Mscore 70 · Launch it

gaming chair

£3.8Mscore 69 · Worth a look

strimmer

£3.1Mscore 82 · Launch it

leaf blower

£3.0Mscore 76 · Launch it

ice maker

£2.9Mscore 80 · Launch it

ironing boards

£2.8Mscore 73 · Launch it

fruit fly trap

£2.5Mscore 70 · Launch it

sun lounger

£2.5Mscore 80 · Launch it

garden chairs

£2.5Mscore 80 · Launch it

solar water feature

£2.5Mscore 80 · Launch it

salt and pepper grinder set

£2.5Mscore 69 · Worth a look

wardrobe storage organiser

£2.5Mscore 69 · Worth a look

gazebo

£2.4Mscore 81 · Launch it

fly trap

£2.3Mscore 72 · Launch it

hedge trimmers

£2.2Mscore 82 · Launch it

parasol

£2.1Mscore 77 · Launch it

ant traps indoor

£1.7Mscore 74 · Launch it

pegs

£1.6Mscore 71 · Launch it

sprinkler

£1.6Mscore 79 · Launch it

cordless pressure washer

£1.6Mscore 70 · Worth a look

aeg comfort 6000 portable air conditioner

£1.5Mscore 72 · Launch it

chlorine tablets for swimming pool

£1.5Mscore 81 · Launch it

cocktail shaker set

£1.5Mscore 69 · Launch it

hose reel

£1.4Mscore 77 · Launch it

cat repellent

£1.4Mscore 80 · Launch it

ant killer

£1.4Mscore 70 · Launch it

weed control membrane

£1.3Mscore 69 · Launch it

water butt

£1.3Mscore 73 · Launch it

hose pipe spray gun

£1.3Mscore 72 · Launch it

table

£1.2Mscore 69 · Launch it

water fan

£1.2Mscore 84 · Launch it

ice cube tray

£1.2Mscore 70 · Launch it

parasol base

£1.1Mscore 80 · Launch it

xentari box caterpillar killer

£1.1Mscore 82 · Launch it

weed remover tool

£1.1Mscore 84 · Launch it

washing line prop

£1.1Mscore 74 · Launch it

flea bombs for the home

£1.1Mscore 75 · Launch it

bladeless fans

£1.1Mscore 79 · Launch it

water dispenser

£1.0Mscore 72 · Launch it

watering can

£1.0Mscore 71 · Launch it

industrial fan

£1.0Mscore 80 · Launch it

moving bags

£982Kscore 71 · Launch it

swing

£962Kscore 73 · Launch it

citronella candle outdoor

£953Kscore 80 · Launch it

pool hoover

£894Kscore 79 · Launch it

feather pillows

£872Kscore 69 · Worth a look

england flag

£827Kscore 69 · Worth a look

garden shears

£816Kscore 73 · Worth a look

egg chair

£814Kscore 75 · Worth a look

blackout blind

£787Kscore 77 · Worth a look

fire pit

£784Kscore 73 · Worth a look

garden rake

£774Kscore 73 · Worth a look

picnic blanket

£771Kscore 71 · Worth a look

moth trap

£764Kscore 74 · Worth a look

lawn aerator

£731Kscore 71 · Worth a look

wedding gifts

£717Kscore 69 · Worth a look

garden ornaments outdoor

£677Kscore 70 · Worth a look

beach towel

£634Kscore 72 · Worth a look

christmas tree

£622Kscore 70 · Worth a look

weed burner gas canisters

£616Kscore 72 · Worth a look

camping table

£615Kscore 76 · Worth a look

pool net

£615Kscore 75 · Worth a look

water feature pump

£605Kscore 72 · Worth a look

ac fan

£598Kscore 78 · Worth a look

lawn edging

£596Kscore 74 · Worth a look

garden arch

£591Kscore 71 · Worth a look

christmas decorations

£571Kscore 69 · Worth a look

plant supports

£566Kscore 72 · Worth a look

cooling blanket

£566Kscore 78 · Worth a look

long reach hedge trimmers

£560Kscore 74 · Worth a look

pool pump

£553Kscore 71 · Worth a look

garden table

£551Kscore 73 · Worth a look

hen party accessories

£547Kscore 71 · Worth a look

lawn leveller

£541Kscore 73 · Worth a look

flag pole

£536Kscore 74 · Worth a look

jug

£519Kscore 69 · Worth a look

bird bath

£509Kscore 74 · Worth a look

electric griddle

£507Kscore 70 · Worth a look

mini air conditioner

£492Kscore 76 · Worth a look

suet pellets wild bird food

£488Kscore 72 · Worth a look

ice lolly moulds

£487Kscore 72 · Worth a look

salad spinner

£475Kscore 72 · Worth a look

garden kneeler

£473Kscore 70 · Worth a look

travel steamer

£470Kscore 72 · Worth a look

remote control fan

£457Kscore 81 · Worth a look

gazebo weights

£457Kscore 77 · Worth a look

spider catcher

£455Kscore 70 · Worth a look

Top 100 of 250 niches by market size shown

Top picks

The strongest niches we track in Home & Garden
86
Launch it

hose pipe

A $5.4M/yr market growing +167.3% this quarter with returns at 1.3% — clears our launch bar.

Market/yr
£5.4M
Growth 90d
+167.3%
Top-5 clicks
30%
Rating
3.9★
Read the full verdict →
85
Launch it

fly zapper

A $4.1M/yr market growing >1,000% this quarter with returns at 0.7% — clears our launch bar.

Market/yr
£4.1M
Growth 90d
>1,000%
Top-5 clicks
39%
Rating
4.0★
Read the full verdict →
84
Launch it

water fan

A $1.2M/yr market growing >1,000% this quarter with returns at 0.6% — clears our launch bar.

Market/yr
£1.2M
Growth 90d
>1,000%
Top-5 clicks
18%
Rating
3.9★
Read the full verdict →

Opportunity map

Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.
-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentrated Growth 90d hose pipefly zapperwater fan
Launch it Worth a look Skip it

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of -9.1% over the last 90 days.
90.0M70.0MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Latest week hidden while niches are still reporting it.

Movers — rising vs cooling niches by 90-day growth

Rising

#NameGrowth (90d)
2↑>1,000%
3
pool filter

£428K/yr

↑>1,000%
4
air conditioner

£39.3M/yr

↑>1,000%
5↑>1,000%

Cooling

#NameGrowth (90d)
1↓78.6%
2↓77.5%
3↓77.0%
4
home decor

£490K/yr

↓76.2%

Niches

5777 tracked
#NicheVerdictScoreMarket/yr90dTop 5RatingPrice
1hose pipe

A $5.4M/yr market

Launch it
86
£5.4M+167.3%30%3.9★£20.72
2fly zapper

Demand growing >1,000% this quarter

Launch it
85
£4.1M>1,000%39%4.0★£14.79
3water fan

Demand growing >1,000% this quarter

Launch it
84
£1.2M>1,000%18%3.9★£30.53
4weed remover tool

Low returns (0.4%)

Launch it
84
£1.1M+166.8%34%4.2★£16.16
5fan

A $33.8M/yr market

Launch it
82
£33.8M>1,000%28%4.2★£34.37
6strimmer

Demand growing +242.5% this quarter

Launch it
82
£3.1M+242.5%37%4.1★£36.16
7hedge trimmers

Demand growing +269.6% this quarter

Launch it
82
£2.2M+269.6%25%4.3★£45.89
8xentari box caterpillar killer

Demand growing +315.4% this quarter

Launch it
82
£1.1M+315.4%47%4.2★£21.47
9weed killer spray

Low returns (0.1%)

Launch it
81
£4.3M+194.3%38%4.3★£14.31
10gazebo

Demand growing +250.6% this quarter

Launch it
81
£2.4M+250.6%29%4.0★£59.44