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Water Butt

Pass

Water Butt scores 73 out of 100, a Pass. Shoppers spend $1.3M a year here, search demand grew +66.4% this quarter, and returns run at 0.0% of orders.

Flapen Score
73
73 / 100
Top 2% of 5,777 Home & Garden niches · +22 vs the category median of 51
Market size
£1.3M/yr1.0M searches / yr
90-day growth
+66.4%search demand this quarter
Competition
43%top-5 click share · 19 brands · 31 sellers

Flapen Score

Water Butt against its category

The dotted line is the Home & Garden average. Past it, Water Butt is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Butt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Butt 1.0M times last year and spent an estimated £1.3M. The top 5 brands take 59% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +66.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+66.4%
Conversion, latest week
2.3%
Market size, estimated
£1.3Ma year
Peak month
July6.5× the quietest month
Top search term
water butts with stand and tap314K searches a year

02 · Price

A sale here is worth £56.63.

Listings sell for £56.63 on average, from £27.29 to £181.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £56.63 that is £14K to £28K a year per listing.

Average price
£56.63inside the $15 to $100 sweet spot
Price range
£27.29–£181.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£14K–£28K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #43 within Watering Equipment. It carries 194 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
11%
Out of stock, average day
2.9%
Average rank
#43in Watering Equipment
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
194per listing
Listings tracked
38

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Water Butt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£40K£80K£120K£160K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

31

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

32%

  • STORM TRADING GROUP17%
  • STAR SUPPLIES12%
  • Edena12%
  • Trueshopping9%
  • Pluto Packaging9%
  • ACCURATE9%

Demand

Water Butt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.5×

Search terms

Top Water Butt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water butts with stand and tap314K/yr
  • water butt258K/yr
  • water butts & barrels154K/yr
  • water butts67K/yr
  • waterbutt26K/yr
  • water but24K/yr
  • rain water collectors22K/yr
  • water barrel25K/yr
  • rainwater collector19K/yr
  • slim water butt17K/yr

Reviews and returns

What reviews say buyers love and hate about Water Butt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof19%

is leaking

the tap drips however

It leaks and drips

Quality-Overall12%

Wondering about the quality control

Poor quality parts

Awful quality

Size-Overall11%

is extremely small

It is big

It does not fit very well

Strength8%−0.07

Very flimsy

Not too sturdy

Is it supposed to be that weak

Value For Money5%+1.56

I do feel this is slightly overpriced

a little expensive for what it is

Although didnt realise I could have bought two from a normal shop for the price I payed on Amazon

Love

Quality-Overall20%

Excellent product

Good quality and arrived in good time

Good quality and excellent delivery service

Assembly/Installation14%+1.05

Easy to install

Assembly is fairly straightforward

Easy to set up

Value For Money14%+1.56

Excellent value

Excellent price

Worth the money

Size-Overall10%

these smaller ones fit perfectly

Good fit

Easy to fit

Advertised Vs Actual Product9%+0.97

Exactly as advertised

As described

Just what I needed

Return

0.0% Return rate 47% Fixable by listing

Size-Overall33%▄█▃▅▃▄

is extremely small

It is big

It does not fit very well

Leak-Proof17%▇▃█▄▆▄

is leaking

the tap drips however

It leaks and drips

Defective Material/Parts10%█▁▅▃▄▆
Water Resistance5%▆▁▅▄▆█

By the time it was half full it collapsed under the weight of water in it

Not happy with the water butt the safety lock on the lid was broken

Color4%▁▁▁█▃█

FAQ

Common Water Butt questions

Answered from the same tracked data.