Water Butt
Water Butt clears our launch bar: a $1.3M/yr market growing +66.4% this quarter with returns at 0.0%.
Flapen Score
Is Water Butt profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Water Butt is a £1.3M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 73/100.
Water Butt: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +66.4% over the last 90 days and 2.3% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 38 products
Top Water Butt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Edena 100L Slim Space Saver Water Butt with Tap Lid & Stand Rainwater Collection Barrel for Garden Outdoor Water Storage Tank Compact Slimline Water Butt Kit Black
- Price
- £28.16
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 2y ago
British Made 100L Litre Slimline Garden 3 Piece Water Butt Rain Tank Kit With Stand & Filler Strong Plastic
- Price
- £27.29
- Rating
- 4.5/5
- Reviews
- 680
- Age
- 11y ago
ACCURATE 100Litre Slimline Garden Water Butt Set With Stand Tap Fillet Kit and Lockable Lid (100L)
- Price
- £30.81
- Rating
- 4.3/5
- Reviews
- 245
- Age
- 4y ago
100L Black Slimline Space Saver Water Butt Kit Complete with Stand Lid
- Price
- £30.52
- Rating
- 4.4/5
- Reviews
- 787
- Age
- 3y ago
210 Litre Large Black Water Butt Rain Collector Complete With Stand Filler Tap & Lockable Lid
- Price
- £49.99
- Rating
- 4.5/5
- Reviews
- 505
- Age
- 3y ago
Trending
90-day click momentumEdena 100L Slim Space Saver Water Butt with Tap Lid & Stand Rainwater Collection Barrel for Garden Outdoor Water Storage Tank Compact Slimline Water Butt Kit Black
- Price
- £28.16
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 2y ago
276 Litre Grey Wall Tank with Rain Trap Downpipe Connector
- Price
- £144.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
ACCURATE 100Litre Slimline Garden Water Butt Set With Stand Tap Fillet Kit and Lockable Lid (100L)
- Price
- £30.81
- Rating
- 4.3/5
- Reviews
- 245
- Age
- 4y ago
200L Garden Water Butt Rainwater Harvesting System with Stand Tap Lid and Diverter - Recycled Plastic Water Storage - Eco Friendly Rain Collector- Includes a free 500ml Water Butt Treatment
- Price
- £65.97
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago
Water Butt with Tap Kit 210L - Rainwater Collector with Tap Diverter And Bio Cleaner - Decorative Terracotta Water Tank Amphora-Shaped for Gardens Terraces - Collect and Promote Plant Growth
- Price
- £116.00
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 2y ago
Newest
by launch date276 Litre Grey Wall Tank with Rain Trap Downpipe Connector
- Price
- £144.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
100L Space Saver Black Water Butt Set - Complete With Stand Tap & Diverter Kit - Rain Saver Garden Water Container For Gardens & Patios - 90cm x 40cm x 40cm Water Butt.
- Price
- £28.41
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 1y ago
Hardys 100L Slimline Garden Water Butt with Stand and Tap UK Made - Lid & Rainwater Diverter Kit Included - Waterbutt for Outdoor Areas - Recycled Plastic Easy to Set Up
- Price
- £30.91
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 1y ago
200L Garden Water Butt Rainwater Harvesting System with Stand Tap Lid and Diverter - Recycled Plastic Water Storage - Eco Friendly Rain Collector- Includes a free 500ml Water Butt Treatment
- Price
- £65.97
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago
100L Slimline Black Rainfall Mini Water Butt Kit Space Saving Rainwater Water Butt Complete with Stand Lid Hose Connect Tap & Rain Diverter for Garden Water Storage UK DESIGNED AND MANUFACTURED
- Price
- £29.86
- Rating
- 4.4/5
- Reviews
- 168
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
31
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
32%
- STORM TRADING GROUP17%
- STAR SUPPLIES12%
- Edena12%
- Trueshopping9%
- Pluto Packaging9%
- ACCURATE9%
Water Butt demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.5×
Top Water Butt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- water butts with stand and tap314K/yr
- water butt258K/yr
- water butts & barrels154K/yr
- water butts67K/yr
- waterbutt26K/yr
- water but24K/yr
- rain water collectors22K/yr
- water barrel25K/yr
- rainwater collector19K/yr
- slim water butt17K/yr
What reviews say buyers love and hate about Water Butt
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Excellent product”
“Easy to install”
“Excellent value”
“these smaller ones fit perfectly”
“Exactly as advertised”
What buyers complain about
68% of reviews“is leaking”
“Wondering about the quality control”
“is extremely small”
“Very flimsy”
“I do feel this is slightly overpriced”
Water Butt return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Water Butt questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
