Double Mattresses
PassDouble Mattresses scores 66 out of 100, a Pass. Shoppers spend $13.0M a year here, demand is soft, at -12.4% this quarter, and returns run at 0.8% of orders.
- Flapen Score
- 66 / 100Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 5166
- Market size
- £13.0M/yr6.1M searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 24%top-5 click share · 41 brands · 61 sellers
Flapen Score
Double Mattresses against its category
The dotted line is the Home & Garden average. Past it, Double Mattresses is stronger. Inside it, weaker.
Market
The Double Mattresses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Double Mattresses 6.1M times last year and spent an estimated £13.0M. The top 5 brands take 47% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13.0M a year.
- Searches, last 12 months
- 6.1M
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £13.0Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- double mattresses1.6M searches a year
02 · Price
A sale here is worth £102.96.
Listings sell for £102.96 on average, from £28.60 to £459.21. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At £102.96 that is £129K to £154K a year per listing.
- Average price
- £102.96above the $15 to $100 sweet spot
- Price range
- £28.60–£459.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £129K–£154K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #69 within Furniture. It carries 1,247 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 86%
- Out of stock, average day
- 19.7%
- Average rank
- #69in Furniture
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,247per listing
- Listings tracked
- 92
04 · Newcomers
Amazon counts 32 of last year's 34 launches as successful.
34 products launched here in the last 12 months. Amazon counts 32 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 34
- Successful launches
- 32Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Double Mattresses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BEDZONLINE Hybrid Memory Foam & Spring Mattress - UK Double | 190 x 135 x 20 cm | Breathable & Hypoallergenic | Medium-Firm Support | Standard Tight Top Comfort | Durable & Long-Lasting
- Price
- £69.21
- Rating
- 4.0/5
- Reviews
- 6,946
- Age
- 1y ago
Black Luxury Budget mattress. Cool Touch Quilted. Perfect for Bunk Beds Cabin Beds etc Single / 3ft Small Double / 4ft Double / 4ft6 King / 5ft /6ft (Single)
- Price
- £44.68
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 2y ago
dosleeps Double Mattress 4FT6 | 10 Memory Foam & Pocket Sprung | 9-Zone Orthopedic Support Breathable Cover Motion Isolation Medium Firm Edge Support 135x190x25cm
- Price
- £129.86
- Rating
- 4.5/5
- Reviews
- 3,412
- Age
- 11mo ago
dosleeps King Size Mattress 5FT | 10.6 Extra Thick Memory Foam & Pocket Sprung | 9-Zone Orthopedic Support Medium Firm Motion Isolation Edge Support 150x200x27cm
- Price
- £173.16
- Rating
- 4.4/5
- Reviews
- 2,598
- Age
- 8mo ago
Uliyati Double Mattresses Memory Foam Mattress Breathable Mattress for Cool Sleep & Pressure Relief - Medium Mattress 135x190x20CM CertiPUR-US Certified
- Price
- £93.11
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 1y ago
Trending
90-day click momentum
SANA SLEEP 4FT6 Double Mattress 11 Zone Orthopedic Double Mattress Pocket Spring Mattress Motion Isolation Pressure Relief Supportive & Comfortable 135x190x27 cm
- Price
- £92.02
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 4mo ago
Matoresu Hybrid Double Mattresses 4ft6 25cm Medium Firm Pocket Sprung 7-Zone OEKO-TEX Certified Motion Isolation & Pressure Relief for Back Pain 135x190cm
- Price
- £80.78
- Rating
- 4.4/5
- Reviews
- 368
- Age
- 6mo ago
Queblox Double Mattress 4FT6 11Inch Memory Foam 7 Zone Orthopedic Double Mattress Pocket Sprungs Medium Firm - Motion Isolation 135x190x28 cm
- Price
- £87.58
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 8mo ago
TeQsli 5FT King Mattress 10 Inch Gel Memory Foam Pocket Spring Hybrid Mattress Medium Firm Back Pain & Pressure Relief - Edge Support & OEKO-TEX Certified 150x200x25cm
- Price
- £123.61
- Rating
- 4.5/5
- Reviews
- 1,399
- Age
- 4y ago
Novilla 4FT6 Double Pocket Sprung Mattresses 8 Inch Medium Soft Spring Mattress with Breathable Sprung System Cool Touch Oeko Fabric 135x190x20cm
- Price
- £59.14
- Rating
- 4.0/5
- Reviews
- 254
- Age
- 2y ago
Newest
by launch dateSANA SLEEP 4FT6 Double Mattress 11 Zone Orthopedic Double Mattress Pocket Spring Mattress Motion Isolation Pressure Relief Supportive & Comfortable 135x190x27 cm
- Price
- £92.02
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 4mo ago
Matoresu Hybrid Double Mattresses 4ft6 25cm Medium Firm Pocket Sprung 7-Zone OEKO-TEX Certified Motion Isolation & Pressure Relief for Back Pain 135x190cm
- Price
- £80.78
- Rating
- 4.4/5
- Reviews
- 368
- Age
- 6mo ago
Queblox Double Mattress 4FT6 11Inch Memory Foam 7 Zone Orthopedic Double Mattress Pocket Sprungs Medium Firm - Motion Isolation 135x190x28 cm
- Price
- £87.58
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 8mo ago
Twirest Double Mattress 22CM Gel Memory Foam Pocket Sprung Mattresses with Breathable Soft Fabric for Cool Sleep Mattresses Double for Pressure Relief Medium Firm Mattress in a Box 135x190x22cm
- Price
- £83.32
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 8mo ago
NIXNAP King Mattress 5FT 10 Inch Hybrid Mattress Gel Memory Foam & Individually Pocket Springs 9-Zone Orthopaedic Medium Firm for Pressure & Back Pain Relief 150x200x25 cm
- Price
- £125.73
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
41 falling
Sellers
61
Top-5 brand share
47%
Top 20: 85%
Top-5 click share
24%
Top 20: 52%
Open market
49%
- dosleeps14%
- BEDZONLINE12%
- Twirest8%
- Uliyati7%
- TeQsli6%
- Sleremind5%
Demand
Double Mattresses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Double Mattresses search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- double mattresses1.6M/yr
- king size mattress992K/yr
- double mattress709K/yr
- small double mattresses463K/yr
- memory foam mattress451K/yr
- double bed mattress232K/yr
- super king mattress251K/yr
- small double mattress242K/yr
- double memory foam mattress153K/yr
- kingsize mattress136K/yr
Reviews and returns
What reviews say buyers love and hate about Double Mattresses
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it caused more discomfort
Extremely uncomfortable
not comfortable, caused back pain
its too low quality
the quality is really cheap feeling
Bad quality
doesnt fit
Size is a bit smaller
To short
For me its a bit too soft
Very hard mattress
Very hard
Feels more expensive than than it is
looks expensive feels expensive
I was worried as is a cheaper mattresses
Love
Comfortable and supportive
The mattress is really comfortable
Amazing comfortable soft
Fair price
much cheaper
Fairly priced
Amazing quality
Great price to quality
Good quality cover
This is a really good memory foam mattress
Memory foam mattress
nice foam
Very smoothy and comfortable
Amazing comfortable soft
Its soft
Return
0.8% Return rate 49% Fixable by listing
doesnt fit
Size is a bit smaller
To short
it caused more discomfort
Extremely uncomfortable
not comfortable, caused back pain
its too low quality
the quality is really cheap feeling
Bad quality
Bit misleading
Not as Described
Not as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Double Mattresses questions
Answered from the same tracked data.