Skip to content

Double Mattresses

Double Mattresses shows a $13.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

66
Worth a look
Market size 100Growth 19Conversion 26Competition 91Returns 96Price range 17Avg price 74Brand share 88Review moat 56Quality gap 60
This niche Category average

Is Double Mattresses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Double Mattresses is a £13.0M/yr Amazon United Kingdom market (6.1M searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 66/100.

Double Mattresses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.4% over the last 90 days and 2.1% of searches end in a purchase.

£13.0M

revenue / yr

Units sold / yr125K
Search volume / yr-12.4%6.1M
Conversion rate2.1%
Avg price£102.96

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers41 · 61
Top-5 product click share24%
Open market53%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 92 products

Sponsored placement98%
New entrants (1y)34· 32 succeeded
Avg rating4.4★
Avg reviews1,247

Top Double Mattresses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

£0£259K£519K£778K£1.0M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

61

Top-5 brand share

47%

Top 20: 85%

Top-5 click share

24%

Top 20: 52%

Open market

49%

  • dosleeps14%
  • BEDZONLINE12%
  • Twirest8%
  • Uliyati7%
  • TeQsli6%
  • Sleremind5%

Double Mattresses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6.1MCVR2.1%Products92Brands41Top 5 Brands47%OOS Rate19.7%Rating4.4★Reviews1,247Avg BSR#69
150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Double Mattresses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • double mattresses1.6M/yr
  • king size mattress992K/yr
  • double mattress709K/yr
  • small double mattresses463K/yr
  • memory foam mattress451K/yr
  • double bed mattress232K/yr
  • super king mattress251K/yr
  • small double mattress242K/yr
  • double memory foam mattress153K/yr
  • kingsize mattress136K/yr

What reviews say buyers love and hate about Double Mattresses

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Comfort-Overall35%

Comfortable and supportive

Value For Money16%

Fair price

Quality-Overall14%

Amazing quality

Foam11%

This is a really good memory foam mattress

Soft Feel5%

Very smoothy and comfortable

What buyers complain about

58% of reviews
Comfort-Overall12%

it caused more discomfort

Quality-Overall11%

its too low quality

Size-Overall5%

doesnt fit

Hard Feel5%

For me its a bit too soft

Value For Money5%

Feels more expensive than than it is

Double Mattresses return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Comfort-Overall
15%
3Quality-Overall
12%
4Advertised Vs Actual Product
6%
5Soft Feel
5%

Common Double Mattresses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Double Mattresses 66/100 on Amazon United Kingdom — Worth a look. The niche generates £13.0M/yr across 92 tracked products. 32 of 34 products launched in the last 360 days are still selling. Search demand moved -12.4% over the last 90 days.
Search demand for Double Mattresses on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.