Double Mattresses

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13.0M a year.

Searches, last 12 months

6.1M

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

2.1%

Market size, estimated

£13.0Ma year

Peak month

November1.4× the quietest month

Top search term

double mattresses1.6M searches a year

Listings sell for £102.96 on average, from £28.60 to £459.21. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At £102.96 that is £129K to £154K a year per listing.

Average price

£102.96above the $15 to $100 sweet spot

Price range

£28.60–£459.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,250–1,500

Revenue per listing a year

£129K–£154K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #69 within Furniture. It carries 1,247 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

86%

Out of stock, average day

19.7%

Average rank

#69in Furniture

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,247per listing

Listings tracked

92

34 products launched here in the last 12 months. 32 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

34

Successful launches

32Amazon's first-year sales bar

Average brand age

44 months