Is badge making kit profitable to sell on Amazon United Kingdom?

The niche generates £389K/yr across 32 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (63/100).

How competitive is the badge making kit niche?

20 brands and 22 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in badge making kit?

Top complaints mined from reviews: Strength, Value For Money, Ease Of Use. The return rate is 1.5%.

When does demand for badge making kit peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the badge making kit niche?

Listings span £12.12–£76.87; the average listing price is £40.94 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.

badge making kit

Worth a look

Shows a thin review moat (35 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible34.78

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible£40.94

avg listing price — sweet spot $15–$100

Price range

Great£12.12–£76.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good£389K

£389K/yr · 536K searches

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, badge making kit is a £389K/yr Amazon United Kingdom market (536K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

badge making kit market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £328K–£409K; units × avg price
Conversion rate: 1.8%
Avg BSR: #716
Page quality: 0%
Prime: 94%
Sponsored: 100%
Out of stock: 6.1%
Avg brand age: 27 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

38%

WARM&LOVE23%
KEYSAFER13%
DOYFAY10%
Dinhauyon6%
Domigard5%
runpeak5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top badge making kit search terms

badge maker227K/yr +6.5%1.4% conv.
pin maker85K/yr -6.2%0.7% conv.
badge making kit50K/yr +4.3%0.9% conv.
badge maker machine26K/yr +8.2%1.5% conv.
pin maker machine23K/yr +6.1%1.0% conv.
pin badge maker25K/yr +1.4%0.9% conv.
button maker25K/yr +1.2%0.9% conv.
badge machine18K/yr -33.1%0.7% conv.
badge making machine11K/yr +2.6%1.3% conv.
badge making7K/yr +24.9%0.3% conv.

All search terms

Top badge making kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Button Maker Machine 58mm - (3rd Gen) Installation-Free 58mm (2.25in) DIY Pin Badge Button Maker Press Machine Badge Punch Press with Free 100pcs Pin Parts&Pictures&Circle Cutter

WARM&LOVE£37.454.0★151 rev

Badge Punch Press Kit Button Badge Maker Machine 55mm Badge Making Machine with 48 Badges/48 Patterns Press Machine DIY Cute Stickers Badge Making Machine for Kids

Dinhauyon£18.904.7★27 rev

Badge Maker Machine 35mm & 55mm Pin Maker Press Kit for Kids Badge Making Kit with 72 Button Parts & 3 Stickers Circle Cutter Included for Parties Events and Gifts

runpeak£18.294.0★12 rev

SUNNYNEST 100 Sets Button Maker Machine DIY Installation-Free

SUNNYNEST£33.700.0★0 rev

Lotvic Badge Making Kit for Kids 55mm Badge Making Machine with 48 Button Pieces Cute Stickers Circle Cutter Button Making Machine for Kids

Lotvic£18.854.8★35 rev

Newest

by launch date

SUNNYNEST 100 Sets Button Maker Machine DIY Installation-Free

SUNNYNEST£33.700 rev

3mo ago

Badge Maker Machine 35mm & 55mm Pin Maker Press Kit for Kids Badge Making Kit with 72 Button Parts & 3 Stickers Circle Cutter Included for Parties Events and Gifts

runpeak£18.2912 rev

6mo ago

Button Maker Badge Machine 55mm & 35mm Badge Machine Kit Badge Machine with Circle Cutter DIY Round and Heart Pin Badge Maker for Party Events Gifts (Pink)

Nocecfi£16.723 rev

7mo ago

Badge Maker for Kids Solid Pin Maker with 48 pcs Button Parts 55mm(2.16 inch) Versatile Creative Press Machine Badge Punch Kit Making Kit for School Projects Christmas Festive Activities

Alongen£12.125 rev

7mo ago

Pin Maker Button Maker Machine Multiple Sizes (1+1.25+2.25) with 300 Buttons 3 Circle Paper Cutters Button Badge Pin Press Machine (304Pcs Green)

ERFEI£60.175 rev

9mo ago

What buyers say about badge making kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good kit”

Ease Of Use14%

“Easy to use”

Fun/Entertainment Experience9%

“Very fun”

Instructions/User Manual/Troubleshooting8%

“The instruction is clear”

Strength8%

“it is quite solid in construction”

Value For Money6%

“very worth it”

Gifting Purpose6%

“Great present”

Assembly/Installation4%

“easy to install”

Advertised Vs Actual Product3%

“Did the job it was intended for”

Durability2%

“feel very durable”

What buyers complain about

Strength12%

“Very flimsy”

Value For Money12%

“overall expensive for what you actually receive”

Ease Of Use12%

“Difficult to use”

Functionality-Overall11%

“the results I have had are pretty poor in comparison”

Durability8%

“broke after just a couple of uses”

Quality-Overall7%

“Poor quality, broke quickly”

Instructions/User Manual/Troubleshooting6%

“Another review said there wasn't enough instructions”

Material Quality5%

“Poor quality plastic in a part of the product that needed to be robust”

Defective Material/Parts2%

“the parts did not meet as they should”

Paper Quality2%

“I have had a lot of fails even when creating artwork using the paper circles supplied so I know it's not the paper thickness”

Top return reasons

Size-Overall24%

Functionality-Overall22%

Defective Material/Parts17%

Durability7%

Quality-Overall6%

Advertised Vs Actual Product4%

Touch/Button Controls3%

Strength2%

Adhesion/Stickiness2%

Add-Ons/Attachments2%

Common questions

Is badge making kit profitable to sell on Amazon United Kingdom?: The niche generates £389K/yr across 32 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (63/100).
How competitive is the badge making kit niche?: 20 brands and 22 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in badge making kit?: Top complaints mined from reviews: Strength, Value For Money, Ease Of Use. The return rate is 1.5%.
When does demand for badge making kit peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the badge making kit niche?: Listings span £12.12–£76.87; the average listing price is £40.94 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.