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Badge Making Kit

Maybe

The average product has only 35 reviews. But buyers convert on only 1.8% of searches, so Badge Making Kit is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£389K/yr536K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
44%top-5 click share · 20 brands · 22 sellers

Flapen Score

Badge Making Kit against its category

The dotted line is the Home & Garden average. Past it, Badge Making Kit is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badge Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Badge Making Kit 536K times last year and spent an estimated £389K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £389K a year.

Searches, last 12 months
536K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
1.8%
Market size, estimated
£389Ka year
Peak month
December3.4× the quietest month
Top search term
badge maker227K searches a year

02 · Price

A sale here is worth £40.94.

Listings sell for £40.94 on average, from £12.12 to £76.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £40.94 that is £4K to £10K a year per listing.

Average price
£40.94inside the $15 to $100 sweet spot
Price range
£12.12–£76.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #716 within Sewing. It carries 35 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
6.1%
Average rank
#716in Sewing
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
35per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Badge Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£78K£117K£155K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

22

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

38%

  • WARM&LOVE23%
  • KEYSAFER13%
  • DOYFAY10%
  • Dinhauyon6%
  • Domigard5%
  • runpeak5%

Demand

Badge Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Badge Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • badge maker227K/yr
  • pin maker85K/yr
  • badge making kit50K/yr
  • badge maker machine26K/yr
  • pin maker machine23K/yr
  • pin badge maker25K/yr
  • button maker25K/yr
  • badge machine18K/yr
  • badge making machine11K/yr
  • badge making7K/yr

Reviews and returns

What reviews say buyers love and hate about Badge Making Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength12%−0.17

Very flimsy

Flimsy

Not sure how robust it will be

Value For Money12%−0.09

overall expensive for what you actually receive

Not worth the money

didnt want to spend loads on the more expensive ones

Ease Of Use12%+1.83

Difficult to use

Slightly tricky to get it going

Takes a bit of getting used to

Functionality-Overall11%−0.19

the results I have had are pretty poor in comparison

Did not work

Does not work well

Durability8%−0.08

broke after just a couple of uses

Broke on 1st use

broke quickly

Love

Quality-Overall17%+0.80

Good kit

The build quality is much better than the cheaper plastic versions Ive seen before

Good quality

Ease Of Use14%+1.83

Easy to use

quick to make

This badge maker is easy to use

Fun/Entertainment Experience9%+0.56

Very fun

Nice toy

Good kit for fun

Instructions/User Manual/Troubleshooting8%

The instruction is clear

The instructions are easy to follow -

Followed the instructions

Strength8%−0.17

it is quite solid in construction

Quite sturdy

The machine is quite sturdy

Return

1.5% Return rate 32% Fixable by listing

Size-Overall24%▆▆▅▅▄█
Functionality-Overall22%█▅▆▆▃▆

the results I have had are pretty poor in comparison

Did not work

Does not work well

Defective Material/Parts17%▄█▄▃▃▄

the parts did not meet as they should

Durability7%▅▄▃▃▆█

broke after just a couple of uses

Broke on 1st use

broke quickly

Quality-Overall6%▁▁▆█▇▅

Poor quality, broke quickly

Cheap

Poor quality

FAQ

Common Badge Making Kit questions

Answered from the same tracked data.