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Badge Making Kit

Badge Making Kit shows a thin review moat (35 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look
Market size 55Growth 28Conversion 22Competition 68Returns 84Price range 91Avg price 95Brand share 78Review moat 98Quality gap 76
This niche Category average

Is Badge Making Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Badge Making Kit is a £389K/yr Amazon United Kingdom market (536K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.

Badge Making Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.1% over the last 90 days and 1.8% of searches end in a purchase.

£389K

revenue / yr

Units sold / yr10K
Search volume / yr+2.1%536K
Conversion rate1.8%
Avg price£40.94

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers20 · 22
Top-5 product click share44%
Open market43%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement100%
New entrants (1y)9· 0 succeeded
Avg rating4.3★
Avg reviews35

Top Badge Making Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£39K£78K£117K£155K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

22

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

38%

  • WARM&LOVE23%
  • KEYSAFER13%
  • DOYFAY10%
  • Dinhauyon6%
  • Domigard5%
  • runpeak5%

Badge Making Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume536KCVR1.8%Products32Brands20Top 5 Brands57%OOS Rate6.1%Rating4.3★Reviews35Avg BSR#716
23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top Badge Making Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • badge maker227K/yr
  • pin maker85K/yr
  • badge making kit50K/yr
  • badge maker machine26K/yr
  • pin maker machine23K/yr
  • pin badge maker25K/yr
  • button maker25K/yr
  • badge machine18K/yr
  • badge making machine11K/yr
  • badge making7K/yr

What reviews say buyers love and hate about Badge Making Kit

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall17%

Good kit

Ease Of Use14%

Easy to use

Fun/Entertainment Experience9%

Very fun

Instructions/User Manual/Troubleshooting8%

The instruction is clear

Strength8%

it is quite solid in construction

What buyers complain about

78% of reviews
Strength12%

Very flimsy

Value For Money12%

overall expensive for what you actually receive

Ease Of Use12%

Difficult to use

Functionality-Overall11%

the results I have had are pretty poor in comparison

Durability8%

broke after just a couple of uses

Badge Making Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
24%
2Functionality-Overall
22%
3Defective Material/Parts
17%
4Durability
7%
5Quality-Overall
6%

Common Badge Making Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Badge Making Kit 63/100 on Amazon United Kingdom — Worth a look. The niche generates £389K/yr across 32 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved +2.1% over the last 90 days.
Search demand for Badge Making Kit on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.4× the quietest.