Dragon

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £311K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

2.0%

Market size, estimated

£311Ka year

Peak month

November2.4× the quietest month

Top search term

dragon480K searches a year

Listings sell for £10.23 on average, from £5.83 to £17.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £10.23 that is £8K to £10K a year per listing.

Average price

£10.23under the $15 to $100 sweet spot

Price range

£5.83–£17.58

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£8K–£10K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #317 within Decorative Accessories. It carries 241 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

12.1%

Average rank

#317in Decorative Accessories

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

241per listing

Listings tracked

31

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months