Embroidery Kit
Embroidery Kit shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Is Embroidery Kit profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Embroidery Kit is a £433K/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 58/100.
Embroidery Kit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -28.0% over the last 90 days and 1.8% of searches end in a purchase.
£433K
revenue / yr
Who owns the niche?
The top 5 brands hold 34% of demand, so 66% of the market is open.
66%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 79 products
Top Embroidery Kit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HAUSPROFI Embroidery Starter Kit - Cross Stitch Kit Including 50 Colours 30 Needles 7 Bamboo Frames Kumihimo Disk Cross Stitch Fabric
- Price
- £10.57
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 6y ago
Offizon 3PCS Embroidery Kit for Beginners - Cross Stitch DIY Craft Set Flower Embroidery Accessories & Hoop Included Hand Embroidery Kit for Adults Stitching Sewing Kit Gift | FlowerB Patterns
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 587
- Age
- 2y ago
Herdiese Embroidery Kit for Beginners & Adults 3PCS Floral Patterns.
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 6mo ago
ERKOON Embroidery Canvas Tote Bag for Women DIY Printed Cross Stitch Craft Kit for Beginners with Hoops Material Package & Guide Reusable Grocery Bags for Daily Shopping Work Gift (Trees)
- Price
- £12.48
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 6mo ago
Dazhqp Embroidery Kit for Adult Beginners 4-Pack Embroidery Starter Kit Including 38 Stitches Learning Step-by-Step Guide and Video Pre-Patterns Threads Needles and Hoop Craft Kits for Adults
- Price
- £7.30
- Rating
- 4.1/5
- Reviews
- 108
- Age
- 1y ago
Trending
90-day click momentum
ERKOON Canvas Tote Bag Embroidery Kit with Pattern for Beginners DIY Cloth Tote with Hoops Material Package & Guide Canvas Shoulder Bags For Shopping Grocery Work Book Gift (Hummingbirds)
- Price
- £11.91
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 6mo ago
ERKOON Embroidery Canvas Tote Bag for Women DIY Printed Cross Stitch Craft Kit for Beginners with Hoops Material Package & Guide Reusable Grocery Bags for Daily Shopping Work Gift (Trees)
- Price
- £12.48
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 6mo ago
Herdiese Embroidery Kit for Beginners & Adults 3PCS Floral Patterns.
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 6mo ago
Meyocky Embroidery Kit for Beginners Adults 4-Piece Stitches Practice Kits with Stamped Patterns Step-by-Step Instructions & Stitch Videos Hoop Threads Needles Gift for Craft Lovers(Blue)
- Price
- £11.41
- Rating
- 4.6/5
- Reviews
- 223
- Age
- 1y ago
BEAYIOU Animal Cross Stitch Kits for Adults Boy Dog Stamped Cross Stitch Kits for Beginners Needlepoint Cross-Stitch Patterns Embroidery Kits Arts and Crafts for Home Decor 12×12 Inch
- Price
- £6.50
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 10mo ago
Newest
by launch dateHerdiese Embroidery Kit for Beginners & Adults 3PCS Floral Patterns.
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 6mo ago
ERKOON Canvas Tote Bag Embroidery Kit with Pattern for Beginners DIY Cloth Tote with Hoops Material Package & Guide Canvas Shoulder Bags For Shopping Grocery Work Book Gift (Hummingbirds)
- Price
- £11.91
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 6mo ago
ERKOON Embroidery Canvas Tote Bag for Women DIY Printed Cross Stitch Craft Kit for Beginners with Hoops Material Package & Guide Reusable Grocery Bags for Daily Shopping Work Gift (Trees)
- Price
- £12.48
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 6mo ago
BEAYIOU Animal Cross Stitch Kits for Adults Boy Dog Stamped Cross Stitch Kits for Beginners Needlepoint Cross-Stitch Patterns Embroidery Kits Arts and Crafts for Home Decor 12×12 Inch
- Price
- £6.50
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 10mo ago
Musevial Beach Stamped Cross Stitch Kits - Colorful Printed Easy Pattern Needlepoint Kits Embroidery Crafts for Adults Beginners Gift 12x16 Inch
- Price
- £7.71
- Rating
- 4.2/5
- Reviews
- 155
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
43 falling
Sellers
62
Top-5 brand share
34%
Top 20: 79%
Top-5 click share
24%
Top 20: 57%
Open market
61%
- HAUSPROFI9%
- Offizon7%
- ERKOON7%
- Musevial6%
- Herdiese6%
- HKLIOPU5%
Embroidery Kit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 2.3×
Top Embroidery Kit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- embroidery kit621K/yr
- cross stitch kits for adults665K/yr
- cross stitch kits394K/yr
- cross stitch252K/yr
- embroidery129K/yr
- tapestry kits for adults90K/yr
- cross stitch kit75K/yr
- embroidery kits70K/yr
- embroidery kits for adults75K/yr
- embroidery kit for beginners36K/yr
What reviews say buyers love and hate about Embroidery Kit
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Worth it”
“Good quality components”
“Great colours”
“easy to follow instructions”
“Cross stitch”
What buyers complain about
51% of reviews“Not very good quality”
“Doesnt look like picture”
“Needs more contrast”
“The instructions aren't great”
“this was much more difficult”
Embroidery Kit return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Embroidery Kit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
