Embroidery Kit
MaybeReturns run at only 0.5% of orders. But demand is soft, at -28.0% this quarter, so Embroidery Kit is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £433K/yr2.6M searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 24%top-5 click share · 43 brands · 62 sellers
Flapen Score
Embroidery Kit against its category
The dotted line is the Home & Garden average. Past it, Embroidery Kit is stronger. Inside it, weaker.
Market
The Embroidery Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Embroidery Kit 2.6M times last year and spent an estimated £433K. The top 5 brands take 34% of clicks. Demand peaks in Feb–Mar. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £433K a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £433Ka year
- Peak month
- February2.3× the quietest month
- Top search term
- embroidery kit621K searches a year
02 · Price
A sale here is worth £9.03.
Listings sell for £9.03 on average, from £3.04 to £17.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £9.03 that is £2K to £5K a year per listing.
- Average price
- £9.03under the $15 to $100 sweet spot
- Price range
- £3.04–£17.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #128 within Needlework. It carries 403 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #128in Needlework
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 403per listing
- Listings tracked
- 79
04 · Newcomers
Amazon counts 0 of last year's 28 launches as successful.
28 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 28
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Embroidery Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HAUSPROFI Embroidery Starter Kit - Cross Stitch Kit Including 50 Colours 30 Needles 7 Bamboo Frames Kumihimo Disk Cross Stitch Fabric
- Price
- £10.57
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 6y ago

Offizon 3PCS Embroidery Kit for Beginners - Cross Stitch DIY Craft Set Flower Embroidery Accessories & Hoop Included Hand Embroidery Kit for Adults Stitching Sewing Kit Gift | FlowerB Patterns
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 587
- Age
- 2y ago

Herdiese Embroidery Kit for Beginners & Adults 3PCS Floral Patterns.
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 6mo ago

ERKOON Embroidery Canvas Tote Bag for Women DIY Printed Cross Stitch Craft Kit for Beginners with Hoops Material Package & Guide Reusable Grocery Bags for Daily Shopping Work Gift (Trees)
- Price
- £12.48
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 6mo ago

Dazhqp Embroidery Kit for Adult Beginners 4-Pack Embroidery Starter Kit Including 38 Stitches Learning Step-by-Step Guide and Video Pre-Patterns Threads Needles and Hoop Craft Kits for Adults
- Price
- £7.30
- Rating
- 4.1/5
- Reviews
- 108
- Age
- 1y ago
Trending
90-day click momentum
ERKOON Canvas Tote Bag Embroidery Kit with Pattern for Beginners DIY Cloth Tote with Hoops Material Package & Guide Canvas Shoulder Bags For Shopping Grocery Work Book Gift (Hummingbirds)
- Price
- £11.91
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 6mo ago

ERKOON Embroidery Canvas Tote Bag for Women DIY Printed Cross Stitch Craft Kit for Beginners with Hoops Material Package & Guide Reusable Grocery Bags for Daily Shopping Work Gift (Trees)
- Price
- £12.48
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 6mo ago

Herdiese Embroidery Kit for Beginners & Adults 3PCS Floral Patterns.
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 6mo ago

Meyocky Embroidery Kit for Beginners Adults 4-Piece Stitches Practice Kits with Stamped Patterns Step-by-Step Instructions & Stitch Videos Hoop Threads Needles Gift for Craft Lovers(Blue)
- Price
- £11.41
- Rating
- 4.6/5
- Reviews
- 223
- Age
- 1y ago

BEAYIOU Animal Cross Stitch Kits for Adults Boy Dog Stamped Cross Stitch Kits for Beginners Needlepoint Cross-Stitch Patterns Embroidery Kits Arts and Crafts for Home Decor 12×12 Inch
- Price
- £6.50
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 10mo ago
Newest
by launch date
Herdiese Embroidery Kit for Beginners & Adults 3PCS Floral Patterns.
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 6mo ago

ERKOON Canvas Tote Bag Embroidery Kit with Pattern for Beginners DIY Cloth Tote with Hoops Material Package & Guide Canvas Shoulder Bags For Shopping Grocery Work Book Gift (Hummingbirds)
- Price
- £11.91
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 6mo ago

ERKOON Embroidery Canvas Tote Bag for Women DIY Printed Cross Stitch Craft Kit for Beginners with Hoops Material Package & Guide Reusable Grocery Bags for Daily Shopping Work Gift (Trees)
- Price
- £12.48
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 6mo ago

BEAYIOU Animal Cross Stitch Kits for Adults Boy Dog Stamped Cross Stitch Kits for Beginners Needlepoint Cross-Stitch Patterns Embroidery Kits Arts and Crafts for Home Decor 12×12 Inch
- Price
- £6.50
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 10mo ago

Musevial Beach Stamped Cross Stitch Kits - Colorful Printed Easy Pattern Needlepoint Kits Embroidery Crafts for Adults Beginners Gift 12x16 Inch
- Price
- £7.71
- Rating
- 4.2/5
- Reviews
- 155
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
43 falling
Sellers
62
Top-5 brand share
34%
Top 20: 79%
Top-5 click share
24%
Top 20: 57%
Open market
61%
- HAUSPROFI9%
- Offizon7%
- ERKOON7%
- Musevial6%
- Herdiese6%
- HKLIOPU5%
Demand
Embroidery Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.3×
Search terms
Top Embroidery Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- embroidery kit621K/yr
- cross stitch kits for adults665K/yr
- cross stitch kits394K/yr
- cross stitch252K/yr
- embroidery129K/yr
- tapestry kits for adults90K/yr
- cross stitch kit75K/yr
- embroidery kits70K/yr
- embroidery kits for adults75K/yr
- embroidery kit for beginners36K/yr
Reviews and returns
What reviews say buyers love and hate about Embroidery Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very good quality
Not very high quality thread or tools provided
But very cheap and lovely colours
Doesnt look like picture
Not as advertised
This was quite different from my usual pictures
Needs more contrast
Colours dint really match up to chart
Chart is wrong colours are wrong not very good
The instructions aren't great
Lack of instructions
The instructions are extremely limited
this was much more difficult
difficult to tighten properly
Difficult to read
Love
Worth it
Good value for money
Good Value
Good quality components
Excellent quality
The bag itself seems to be very good quality
Great colours
Nice colours
Great variety of colours
easy to follow instructions
clear instructions
Great instructions
Cross stitch
It includes a nice variety of stitches
Premium Fabric, Smooth Stitching
Return
0.5% Return rate 44% Fixable by listing
is still quite loose
It's not quite as large as it appears in the seller's images
Needles provided are too small for thread - waste of money
Doesnt look like picture
Not as advertised
This was quite different from my usual pictures
they overestimate how many strands most of the stitches need making it look very basic
the threads and fabric are really low quality & the stitch names are wrong as I assume theyve been translated
Not enough threads to finish it
Not very good quality
Not very high quality thread or tools provided
But very cheap and lovely colours
The instructions aren't great
Lack of instructions
The instructions are extremely limited
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Embroidery Kit questions
Answered from the same tracked data.









