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Embroidery Kit

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -28.0% this quarter, so Embroidery Kit is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£433K/yr2.6M searches / yr
90-day growth
-28.0%search demand this quarter
Competition
24%top-5 click share · 43 brands · 62 sellers

Flapen Score

Embroidery Kit against its category

The dotted line is the Home & Garden average. Past it, Embroidery Kit is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Embroidery Kit 2.6M times last year and spent an estimated £433K. The top 5 brands take 34% of clicks. Demand peaks in Feb–Mar. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £433K a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
1.8%
Market size, estimated
£433Ka year
Peak month
February2.3× the quietest month
Top search term
embroidery kit621K searches a year

02 · Price

A sale here is worth £9.03.

Listings sell for £9.03 on average, from £3.04 to £17.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £9.03 that is £2K to £5K a year per listing.

Average price
£9.03under the $15 to $100 sweet spot
Price range
£3.04–£17.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #128 within Needlework. It carries 403 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#128in Needlework
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
403per listing
Listings tracked
79

04 · Newcomers

0 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Embroidery Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£9K£17K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

62

Est. top-5 brand share

34%

Top 20: 79%

Est. top-5 click share

24%

Top 20: 57%

Open market

61%

  • HAUSPROFI9%
  • Offizon7%
  • ERKOON7%
  • Musevial6%
  • Herdiese6%
  • HKLIOPU5%

Demand

Embroidery Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.3×

Search terms

Top Embroidery Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • embroidery kit621K/yr
  • cross stitch kits for adults665K/yr
  • cross stitch kits394K/yr
  • cross stitch252K/yr
  • embroidery129K/yr
  • tapestry kits for adults90K/yr
  • cross stitch kit75K/yr
  • embroidery kits70K/yr
  • embroidery kits for adults75K/yr
  • embroidery kit for beginners36K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Kit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
9%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Not very good quality”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Embroidery Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data