embroidery kit
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great402.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£433K£433K/yr · 2.6M searches
Avg price
Okay£9.03avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad£3.04–£17.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, embroidery kit is a £433K/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
embroidery kit market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- £361K–£452K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 5.8%
- Avg brand age
- 29 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
62
Top-5 brand share
34%
Top 20: 79%
Top-5 click share
24%
Top 20: 57%
Open market
61%
- HAUSPROFI9%
- Offizon7%
- ERKOON7%
- Musevial6%
- Herdiese6%
- HKLIOPU5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.3×
Top embroidery kit search terms
- embroidery kit621K/yr
- cross stitch kits for adults665K/yr
- cross stitch kits394K/yr
- cross stitch252K/yr
- embroidery129K/yr
- tapestry kits for adults90K/yr
- cross stitch kit75K/yr
- embroidery kits70K/yr
- embroidery kits for adults75K/yr
- embroidery kit for beginners36K/yr
Top embroidery kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HAUSPROFI Embroidery Starter Kit - Cross Stitch Kit Including 50 Colours 30 Needles 7 Bamboo Frames Kumihimo Disk Cross Stitch Fabric
HAUSPROFI£10.574.5★781 rev
Offizon 3PCS Embroidery Kit for Beginners - Cross Stitch DIY Craft Set Flower Embroidery Accessories & Hoop Included Hand Embroidery Kit for Adults Stitching Sewing Kit Gift | FlowerB Patterns
Offizon£8.864.5★587 rev
Herdiese Embroidery Kit for Beginners & Adults 3PCS Floral Patterns.
Herdiese£7.344.6★26 rev
ERKOON Embroidery Canvas Tote Bag for Women DIY Printed Cross Stitch Craft Kit for Beginners with Hoops Material Package & Guide Reusable Grocery Bags for Daily Shopping Work Gift (Trees)
ERKOON£12.484.8★11 rev
Dazhqp Embroidery Kit for Adult Beginners 4-Pack Embroidery Starter Kit Including 38 Stitches Learning Step-by-Step Guide and Video Pre-Patterns Threads Needles and Hoop Craft Kits for Adults
Dazhqp£7.304.1★108 rev
Newest
by launch dateHerdiese Embroidery Kit for Beginners & Adults 3PCS Floral Patterns.
Herdiese£7.3426 rev
ERKOON Canvas Tote Bag Embroidery Kit with Pattern for Beginners DIY Cloth Tote with Hoops Material Package & Guide Canvas Shoulder Bags For Shopping Grocery Work Book Gift (Hummingbirds)
ERKOON£11.9112 rev
ERKOON Embroidery Canvas Tote Bag for Women DIY Printed Cross Stitch Craft Kit for Beginners with Hoops Material Package & Guide Reusable Grocery Bags for Daily Shopping Work Gift (Trees)
ERKOON£12.4811 rev
BEAYIOU Animal Cross Stitch Kits for Adults Boy Dog Stamped Cross Stitch Kits for Beginners Needlepoint Cross-Stitch Patterns Embroidery Kits Arts and Crafts for Home Decor 12×12 Inch
BEAYIOU£6.50141 rev
Musevial Beach Stamped Cross Stitch Kits - Colorful Printed Easy Pattern Needlepoint Kits Embroidery Crafts for Adults Beginners Gift 12x16 Inch
Musevial£7.71155 rev
Trending
90-day click momentumERKOON Canvas Tote Bag Embroidery Kit with Pattern for Beginners DIY Cloth Tote with Hoops Material Package & Guide Canvas Shoulder Bags For Shopping Grocery Work Book Gift (Hummingbirds)
ERKOON£11.915.0★
ERKOON Embroidery Canvas Tote Bag for Women DIY Printed Cross Stitch Craft Kit for Beginners with Hoops Material Package & Guide Reusable Grocery Bags for Daily Shopping Work Gift (Trees)
ERKOON£12.484.8★
Herdiese Embroidery Kit for Beginners & Adults 3PCS Floral Patterns.
Herdiese£7.344.6★
Meyocky Embroidery Kit for Beginners Adults 4-Piece Stitches Practice Kits with Stamped Patterns Step-by-Step Instructions & Stitch Videos Hoop Threads Needles Gift for Craft Lovers(Blue)
Meyocky£11.414.6★
BEAYIOU Animal Cross Stitch Kits for Adults Boy Dog Stamped Cross Stitch Kits for Beginners Needlepoint Cross-Stitch Patterns Embroidery Kits Arts and Crafts for Home Decor 12×12 Inch
BEAYIOU£6.504.2★
What buyers say about embroidery kit
What buyers praise and complain about, mined from review topics.What buyers love
“Worth it”
“Good quality components”
“Great colours”
“easy to follow instructions”
“Cross stitch”
“Easy to do”
“Great gift”
“a reasonably simple design”
“enjoyable from the outset”
“Comes with loads of materials”
What buyers complain about
“Not very good quality”
“Doesnt look like picture”
“Needs more contrast”
“The instructions aren't great”
“this was much more difficult”
“they overestimate how many strands most of the stitches need making it look very basic”
“Not sure about having pattern printed on aida would be better without”
“Ruined by poor quality finishing materials”
“is still quite loose”
“not great value”
Top return reasons
Common questions
- Is embroidery kit profitable to sell on Amazon United Kingdom?
- The niche generates £433K/yr across 79 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the embroidery kit niche?
- 43 brands and 62 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in embroidery kit?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Color. The return rate is 0.5%.
- When does demand for embroidery kit peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.3× the quietest.
- What does it cost to enter the embroidery kit niche?
- Listings span £3.04–£17.17; the average listing price is £9.03 (sweet spot $15–$100). The average incumbent carries 403 reviews — the moat a new listing must climb.