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Embroidery Kit

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -28.0% this quarter, so Embroidery Kit is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£433K/yr2.6M searches / yr
90-day growth
-28.0%search demand this quarter
Competition
24%top-5 click share · 43 brands · 62 sellers

Flapen Score

Embroidery Kit against its category

The dotted line is the Home & Garden average. Past it, Embroidery Kit is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Embroidery Kit 2.6M times last year and spent an estimated £433K. The top 5 brands take 34% of clicks. Demand peaks in Feb–Mar. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £433K a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
1.8%
Market size, estimated
£433Ka year
Peak month
February2.3× the quietest month
Top search term
embroidery kit621K searches a year

02 · Price

A sale here is worth £9.03.

Listings sell for £9.03 on average, from £3.04 to £17.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £9.03 that is £2K to £5K a year per listing.

Average price
£9.03under the $15 to $100 sweet spot
Price range
£3.04–£17.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #128 within Needlework. It carries 403 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#128in Needlework
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
403per listing
Listings tracked
79

04 · Newcomers

Amazon counts 0 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Embroidery Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£9K£17K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

62

Top-5 brand share

34%

Top 20: 79%

Top-5 click share

24%

Top 20: 57%

Open market

61%

  • HAUSPROFI9%
  • Offizon7%
  • ERKOON7%
  • Musevial6%
  • Herdiese6%
  • HKLIOPU5%

Demand

Embroidery Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.3×

Search terms

Top Embroidery Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embroidery kit621K/yr
  • cross stitch kits for adults665K/yr
  • cross stitch kits394K/yr
  • cross stitch252K/yr
  • embroidery129K/yr
  • tapestry kits for adults90K/yr
  • cross stitch kit75K/yr
  • embroidery kits70K/yr
  • embroidery kits for adults75K/yr
  • embroidery kit for beginners36K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall9%−0.04

Not very good quality

Not very high quality thread or tools provided

But very cheap and lovely colours

Advertised Vs Actual Product8%−0.09

Doesnt look like picture

Not as advertised

This was quite different from my usual pictures

Color6%+0.24

Needs more contrast

Colours dint really match up to chart

Chart is wrong colours are wrong not very good

Instructions/User Manual/Troubleshooting6%+0.74

The instructions aren't great

Lack of instructions

The instructions are extremely limited

Ease Of Use5%

this was much more difficult

difficult to tighten properly

Difficult to read

Love

Value For Money15%+1.43

Worth it

Good value for money

Good Value

Quality-Overall14%−0.04

Good quality components

Excellent quality

The bag itself seems to be very good quality

Color10%+0.24

Great colours

Nice colours

Great variety of colours

Instructions/User Manual/Troubleshooting10%+0.74

easy to follow instructions

clear instructions

Great instructions

Stitch/Finish/Polish8%

Cross stitch

It includes a nice variety of stitches

Premium Fabric, Smooth Stitching

Return

0.5% Return rate 44% Fixable by listing

Size-Overall13%▂█▄▇█▇

is still quite loose

It's not quite as large as it appears in the seller's images

Needles provided are too small for thread - waste of money

Advertised Vs Actual Product11%▅▁▆▄█▇

Doesnt look like picture

Not as advertised

This was quite different from my usual pictures

Stitch/Finish/Polish11%▄▅▄█▃▂

they overestimate how many strands most of the stitches need making it look very basic

the threads and fabric are really low quality & the stitch names are wrong as I assume theyve been translated

Not enough threads to finish it

Quality-Overall10%▇█▆▅▃▁

Not very good quality

Not very high quality thread or tools provided

But very cheap and lovely colours

Instructions/User Manual/Troubleshooting9%█▃▁▅▅▇

The instructions aren't great

Lack of instructions

The instructions are extremely limited

FAQ

Common Embroidery Kit questions

Answered from the same tracked data.