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Fashion

£370.8M/yr of tracked demand across 2,461 niches on Amazon United Kingdom (median 90-day growth -5.8%) — led by ankle bracelets for women at 77/100.

#8 of 19 tracked United Kingdom categories · 5% of the tracked market

Niches tracked

2,461

Data through 2026-07-19

Market / yr

£370.8M

across tracked niches

Median growth (90d)

-5.8%

search volume vs the prior quarter

Launch-ready

29

niches that clear our launch bar

29 of 2461 tracked niches clear our launch bar.

Where the money is

Yearly tracked market size by niche

sunglasses mens

£5.1Mscore 75 · Launch it

socks

£3.9Mscore 71 · Launch it

fathers day gifts

£3.2Mscore 76 · Launch it

mens boxers

£2.8Mscore 69 · Launch it

golf

£2.8Mscore 66 · Launch it

suitcase

£2.6Mscore 71 · Launch it

electric bike

£2.6Mscore 67 · Launch it

wallet

£2.5Mscore 65 · Worth a look

packing cubes

£1.9Mscore 63 · Launch it

unicorn gifts for girls

£1.6Mscore 66 · Launch it

spiderman

£1.6Mscore 67 · Worth a look

frozen

£1.4Mscore 64 · Worth a look

sunglasses womens

£1.4Mscore 73 · Launch it

arsenal

£1.4Mscore 66 · Launch it

arsenal water bottle

£1.4Mscore 66 · Launch it

cowboy hat

£1.2Mscore 69 · Launch it

friendship gifts for women

£1.1Mscore 63 · Worth a look

football gifts for boys

£1.1Mscore 62 · Launch it

jewellery cleaner

£1.1Mscore 61 · Launch it

highland cow gifts

£1.1Mscore 61 · Worth a look

spider man

£983Kscore 67 · Launch it

boob tape

£982Kscore 72 · Launch it

rings

£952Kscore 66 · Worth a look

running vest

£940Kscore 64 · Launch it

ultrasonic cleaner

£939Kscore 69 · Launch it

nipple covers

£892Kscore 68 · Launch it

mens t shirt

£889Kscore 69 · Launch it

suit bag

£875Kscore 69 · Launch it

safety trainers

£871Kscore 65 · Launch it

cap

£856Kscore 66 · Launch it

flip flops women

£803Kscore 66 · Worth a look

poncho

£794Kscore 63 · Worth a look

21st birthday gifts for her

£628Kscore 62 · Worth a look

bangles for womens

£559Kscore 65 · Worth a look

stick on bra

£501Kscore 72 · Worth a look

beanie hat men

£433Kscore 64 · Worth a look

swimming costume women

£413Kscore 61 · Worth a look

+63 too small to tile at tap-target size — every entry is listed below the map

Top 100 of 250 niches by market size shown

Top picks

The strongest niches we track in Fashion

Opportunity map

Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.
-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentrated Growth 90d ankle bracelets for wom…sunglasses mens
Launch it Worth a look Skip it

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of -5.8% over the last 90 days.
50.0M30.0MSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Movers — rising vs cooling niches by 90-day growth

Rising

#NameGrowth (90d)
1
teacher gifts

£800K/yr

↑>1,000%
2↑849.3%
3↑605.8%
4
womens shorts

£293K/yr

↑429.9%
5
sun hat women

£363K/yr

↑380.9%

Cooling

#NameGrowth (90d)
1↓99.6%
2↓94.6%
3
gloves women

£252K/yr

↓90.2%
4
gloves men

£458K/yr

↓85.3%
5
heated gilet

£610K/yr

↓82.2%

Niches

2461 tracked
#NicheVerdictScoreMarket/yr90dTop 5RatingPrice
1ankle bracelets for women

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
77
£286K+192.7%24%4.0★£8.61
2fathers day gifts

Demand growing +849.3% this quarter

Launch it
76
£3.2M+849.3%26%4.5★£12.29
3sunglasses mens

A $5.1M/yr market

Launch it
75
£5.1M+123.6%34%4.4★£38.86
4gold anklets for women

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
75
£72K+154.2%31%4.1★£14.97
5teacher gifts

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
74
£800K>1,000%28%4.6★£8.79
6tri suit

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
74
£143K+182.4%29%4.2★£34.50
7sunglasses womens

A sweet-spot price point ($24.73 avg)

Launch it
73
£1.4M+87.0%29%4.4★£24.73
8boob tape

Beatable incumbent ratings (3.3★)

Launch it
72
£982K+126.7%57%3.3★£10.67
9stick on bra

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
72
£501K+139.3%28%3.9★£10.72
10womens clutches

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
72
£253K+206.3%18%4.2★£15.61

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