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Fashion

£370.8M/yr of tracked demand across 2,461 niches on Amazon United Kingdom (median 90-day growth -5.8%) — led by ankle bracelets for women at 77/100.

#8 of 19 tracked United Kingdom categories · 5% of the tracked market

Niches tracked

2,461

Data through 2026-07-19

Market / yr

£370.8M

across tracked niches

Median growth (90d)

-5.8%

search volume vs the prior quarter

Launch-ready

29

niches that clear our launch bar

29 of 2461 tracked niches clear our launch bar.

Where the money is

Yearly tracked market size by niche

sunglasses mens

£5.1Mscore 75 · Launch it

socks

£3.9Mscore 71 · Launch it

fathers day gifts

£3.2Mscore 76 · Launch it

mens boxers

£2.8Mscore 69 · Launch it

golf

£2.8Mscore 66 · Launch it

suitcase

£2.6Mscore 71 · Launch it

electric bike

£2.6Mscore 67 · Launch it

wallet

£2.5Mscore 65 · Worth a look

packing cubes

£1.9Mscore 63 · Launch it

unicorn gifts for girls

£1.6Mscore 66 · Launch it

spiderman

£1.6Mscore 67 · Worth a look

frozen

£1.4Mscore 64 · Worth a look

sunglasses womens

£1.4Mscore 73 · Launch it

arsenal

£1.4Mscore 66 · Launch it

arsenal water bottle

£1.4Mscore 66 · Launch it

cowboy hat

£1.2Mscore 69 · Launch it

friendship gifts for women

£1.1Mscore 63 · Worth a look

football gifts for boys

£1.1Mscore 62 · Launch it

jewellery cleaner

£1.1Mscore 61 · Launch it

highland cow gifts

£1.1Mscore 61 · Worth a look

spider man

£983Kscore 67 · Launch it

boob tape

£982Kscore 72 · Launch it

rings

£952Kscore 66 · Worth a look

running vest

£940Kscore 64 · Launch it

ultrasonic cleaner

£939Kscore 69 · Launch it

nipple covers

£892Kscore 68 · Launch it

mens t shirt

£889Kscore 69 · Launch it

suit bag

£875Kscore 69 · Launch it

safety trainers

£871Kscore 65 · Launch it

cap

£856Kscore 66 · Launch it

flip flops women

£803Kscore 66 · Worth a look

teacher gifts

£800Kscore 74 · Worth a look

poncho

£794Kscore 63 · Worth a look

mens shorts

£679Kscore 70 · Worth a look

hawkstone lager

£650Kscore 68 · Worth a look

gold hoop earrings

£645Kscore 65 · Worth a look

21st birthday gifts for her

£628Kscore 62 · Worth a look

man bag

£627Kscore 68 · Worth a look

suitcase locks

£608Kscore 66 · Worth a look

leaving gifts for colleagues women

£608Kscore 65 · Worth a look

italian brainrot

£596Kscore 62 · Worth a look

luggage tags

£575Kscore 65 · Worth a look

nose ring

£571Kscore 62 · Worth a look

diabetic socks for men

£569Kscore 66 · Worth a look

bangles for womens

£559Kscore 65 · Worth a look

stick on bra

£501Kscore 72 · Worth a look

star wars socks

£493Kscore 61 · Worth a look

star wars

£488Kscore 62 · Worth a look

thank you gift

£486Kscore 69 · Worth a look

tripp cabin suitcase

£480Kscore 67 · Worth a look

sliders

£440Kscore 64 · Worth a look

beanie hat men

£433Kscore 64 · Worth a look

archies flip flops womens

£417Kscore 62 · Worth a look

swimming costume women

£413Kscore 61 · Worth a look

luggage straps

£410Kscore 62 · Worth a look

graduation gifts for her

£403Kscore 69 · Worth a look

bamboo socks

£402Kscore 61 · Worth a look

plantar fasciitis support

£391Kscore 68 · Worth a look

beach bag

£370Kscore 67 · Worth a look

sun hat women

£363Kscore 67 · Worth a look

sunhat

£363Kscore 67 · Worth a look

birkenstock sandals women

£356Kscore 63 · Worth a look

trainer socks womens 4-7

£354Kscore 71 · Worth a look

school bags for girls

£348Kscore 63 · Worth a look

sandals

£340Kscore 64 · Worth a look

nomination charms compatible

£339Kscore 61 · Worth a look

waterproof jackets women

£335Kscore 62 · Worth a look

dresses for women uk

£334Kscore 64 · Worth a look

piercing pillow

£329Kscore 61 · Worth a look

smell proof bag

£305Kscore 63 · Worth a look

shapewear

£304Kscore 61 · Worth a look

clutch bag

£293Kscore 66 · Worth a look

womens shorts

£293Kscore 69 · Worth a look

ankle bracelets for women

£286Kscore 77 · Worth a look

over glasses sunglasses

£281Kscore 64 · Worth a look

pearl necklaces

£272Kscore 64 · Worth a look

katseye merch

£268Kscore 63 · Worth a look

clear umbrella

£264Kscore 61 · Worth a look

soap box

£263Kscore 62 · Worth a look

bamboo socks women

£257Kscore 62 · Worth a look

womens clutches

£253Kscore 72 · Worth a look

bucket hat

£249Kscore 68 · Worth a look

leopard print

£247Kscore 63 · Worth a look

bikini sets for women uk

£246Kscore 65 · Worth a look

clip on sunglasses

£243Kscore 67 · Worth a look

gold rings

£240Kscore 61 · Worth a look

retirement decorations

£226Kscore 61 · Worth a look

nurses fob watch

£216Kscore 61 · Worth a look

bike accessories

£216Kscore 63 · Worth a look

white tops for women uk

£216Kscore 61 · Worth a look

no buckle belts for men

£210Kscore 64 · Worth a look

kids sunglasses

£208Kscore 65 · Worth a look

end of term gifts for children

£207Kscore 71 · Worth a look

cufflinks for men

£206Kscore 62 · Worth a look

mens vests

£204Kscore 67 · Worth a look

hand fan folding

£199Kscore 68 · Worth a look

beach coverups for women uk

£198Kscore 65 · Worth a look

strapless bras for bigger bust

£197Kscore 69 · Worth a look

rayban womens sunglasses

£196Kscore 63 · Worth a look

aviator sunglasses

£195Kscore 70 · Worth a look

Top 100 of 250 niches by market size shown

Top picks

The strongest niches we track in Fashion

Opportunity map

Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.
-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentrated Growth 90d ankle bracelets for wom…sunglasses mens
Launch it Worth a look Skip it

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of -5.8% over the last 90 days.
50.0M30.0MSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Movers — rising vs cooling niches by 90-day growth

Rising

#NameGrowth (90d)
1
teacher gifts

£800K/yr

↑>1,000%
2↑849.3%
3↑605.8%
4
womens shorts

£293K/yr

↑429.9%
5
sun hat women

£363K/yr

↑380.9%

Cooling

#NameGrowth (90d)
1↓99.6%
2↓94.6%
3
gloves women

£252K/yr

↓90.2%
4
gloves men

£458K/yr

↓85.3%
5
heated gilet

£610K/yr

↓82.2%

Niches

2461 tracked
#NicheVerdictScoreMarket/yr90dTop 5RatingPrice
1ankle bracelets for women

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
77
£286K+192.7%24%4.0★£8.61
2fathers day gifts

Demand growing +849.3% this quarter

Launch it
76
£3.2M+849.3%26%4.5★£12.29
3sunglasses mens

A $5.1M/yr market

Launch it
75
£5.1M+123.6%34%4.4★£38.86
4gold anklets for women

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
75
£72K+154.2%31%4.1★£14.97
5teacher gifts

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
74
£800K>1,000%28%4.6★£8.79
6tri suit

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
74
£143K+182.4%29%4.2★£34.50
7sunglasses womens

A sweet-spot price point ($24.73 avg)

Launch it
73
£1.4M+87.0%29%4.4★£24.73
8boob tape

Beatable incumbent ratings (3.3★)

Launch it
72
£982K+126.7%57%3.3★£10.67
9stick on bra

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
72
£501K+139.3%28%3.9★£10.72
10womens clutches

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
72
£253K+206.3%18%4.2★£15.61