Suitcase
PassSuitcase scores 71 out of 100, a Pass. Shoppers spend $2.6M a year here, search demand grew +19.3% this quarter, and returns run at 1.1% of orders.
- Flapen Score
- 71 / 100Top 1% of 2,461 Fashion niches · +23 vs the category median of 4871
- Market size
- £2.6M/yr9.1M searches / yr
- 90-day growth
- +19.3%search demand this quarter
- Competition
- 10%top-5 click share · 51 brands · 69 sellers
Flapen Score
Suitcase against its category
The dotted line is the Fashion average. Past it, Suitcase is stronger. Inside it, weaker.
Market
The Suitcase market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Suitcase 9.1M times last year and spent an estimated £2.6M. The top 5 brands take 45% of clicks. Demand peaks in Jul. Flapen scores it 71 out of 100, a Pass.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 9.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.
- Searches, last 12 months
- 9.1M
- Growth, 90 days vs prior 90
- +19.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £2.6Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- suitcase2.3M searches a year
02 · Price
A sale here is worth £39.99.
Listings sell for £39.99 on average, from £11.78 to £136.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 100 to 250 of them. At £39.99 that is £4K to £10K a year per listing.
- Average price
- £39.99inside the $15 to $100 sweet spot
- Price range
- £11.78–£136.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£10K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #59 within Luggage & Travel Gear. It carries 1,988 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 42%
- Out of stock, average day
- 9.4%
- Average rank
- #59in Luggage & Travel Gear
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,988per listing
- Listings tracked
- 277
04 · Newcomers
Amazon counts 15 of last year's 50 launches as successful.
50 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 50
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Suitcase products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
COOLIFE 28 Inch Large Suitcase for Checked Luggage Business Trip ABS+PC Lightweight Hard Shell Luggage with 360Rubber Spinner Wheels YKK Zipper Telescopic Handle TSA Lock Lemon Yellow
- Price
- £56.19
- Rating
- 4.6/5
- Reviews
- 4,384
- Age
- 3y ago

RMW Suitcase Large Medium Cabin Size Hard Shell Lightweight 4 Dual Spinner Wheels Trolley Luggage Suitcase Hold Check in Luggage TSA Combination Lock (Ice Blue Cabin 20)
- Price
- £25.69
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 3y ago

Kono Small Suitcase with Silent Spinner Wheels Lightweight Hard Shell Cabin Luggage ABS+PC Carry On Travel Case with YKK Zips &TSA Lock 55x40x20cm Airline Approved for Ryanair & easyJet (Black)
- Price
- £30.08
- Rating
- 4.5/5
- Reviews
- 8,436
- Age
- 7y ago

ATX Luggage Medium Suitcase on 4 Dual Spinner Wheels Super Lightweight ABS Hard Shell Hold Check in with Built-in TSA Lock (Orange 65Liter)
- Price
- £30.53
- Rating
- 4.4/5
- Reviews
- 3,018
- Age
- 8y ago

LUGG 28 Inch Jetset Suitcase Hard Shell Case 4 Wheel Travel bag Lightweight ABS Material with TSA Lock Approved for Travel with easyJet British Airways RyanAir Virgin Atlantic Emirates(75x49x29cm)
- Price
- £34.51
- Rating
- 4.3/5
- Reviews
- 2,872
- Age
- 1y ago
Trending
90-day click momentum
FLIEE Medium Suitcase Hard Shell | TSA 3 Digit Combination Lock|4 Dual Spinner Wheels| Aluminum Telescopic Handle | Lightweight Suitcase | Medium 24 Hold Check in Luggage | (White Medium 24)
- Price
- £35.90
- Rating
- 4.4/5
- Reviews
- 610
- Age
- 2y ago

Amazon Basics Hardside Spinner Luggage Set 4-Piece Large Suitcase Carry-On Suitcase Tote Bag Compact Travel Bag Expandable 4 Spinner Wheels Black
- Price
- £69.21
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 1y ago

FLIEE Medium Suitcase Hard Shell|TSA 3 Digit Combination Lock |Lightweight Suitcase |4 Dual Spinner Wheels| Aluminum Telescopic Handle | Medium 24 Hold Check in Luggage (Grey Medium 24)
- Price
- £35.27
- Rating
- 4.3/5
- Reviews
- 635
- Age
- 2y ago

Polycarbonate XL Suitcase Large 77cm - 158cm Linear Dimensions - 20kg Suitcase Including TSA Lock Hard Shell Travel Case
- Price
- £78.18
- Rating
- 4.4/5
- Reviews
- 2,170
- Age
- 2y ago

Neo 3 Piece Hard Shell Luggage Suitcase Set ABS Expandable Handle Lightweight Durable Trolley Travel with 360 Spinner Wheels Inbuilt Lock 20 24 28 (Titanium)
- Price
- £49.59
- Rating
- 3.6/5
- Reviews
- 183
- Age
- 2y ago
Newest
by launch date
WORLD EXPLORER Cabin Suitcase 55 x 40 x 20 cm 34L ABS Hard Shell Hand Luggage with 4 Wheels 3 Level Telescopic Handle Combination Lock Lightweight Cabin Bag for Ryanair Priority Travel Dark Grey
- Price
- £20.38
- Rating
- 4.3/5
- Reviews
- 314
- Age
- 11mo ago

WORLD EXPLORER Cabin Suitcase 55x40x20 cm 34L ABS Hard Shell Hand Luggage with 4 Spinner Wheels 3 Level Telescopic Handle Combination Lock Lightweight Cabin Bag for Ryanair Priority Travel Bag Black
- Price
- £20.68
- Rating
- 4.3/5
- Reviews
- 314
- Age
- 11mo ago

LUGG 28 Inch Jetset Suitcase Hard Shell Case 4 Wheel Travel bag Lightweight ABS Material with TSA Lock Approved for Travel with easyJet British Airways RyanAir Virgin Atlantic Emirates(75x49x29cm)
- Price
- £34.51
- Rating
- 4.3/5
- Reviews
- 2,872
- Age
- 1y ago

Amazon Basics Hardside Spinner Luggage Set 4-Piece Large Suitcase Carry-On Suitcase Tote Bag Compact Travel Bag Expandable 4 Spinner Wheels Navy Blue
- Price
- £70.26
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 1y ago

Amazon Basics Hardside Spinner Luggage Set 4-Piece Large Suitcase Carry-On Suitcase Tote Bag Compact Travel Bag Expandable 4 Spinner Wheels Black
- Price
- £69.21
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 10% of clicks. An open shelf where new products get seen.
Brands
51 rising
Sellers
69
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
10%
Top 20: 25%
Open market
53%
- COOLIFE11%
- Kono10%
- LUGG8%
- FLYMAX6%
- FLIEE6%
- Amazon Basics6%
Demand
Suitcase search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.5×
Search terms
Top Suitcase search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- suitcase2.3M/yr
- suitcase large953K/yr
- large suitcase836K/yr
- cabin suitcase876K/yr
- suitcase medium444K/yr
- luggage650K/yr
- medium suitcase355K/yr
- suitcases387K/yr
- small suitcase306K/yr
- carry on suitcase318K/yr
Reviews and returns
What reviews say buyers love and hate about Suitcase
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too wide
Too small
The bag is small in size
buy a better quality bag
Poor quality
It just felt a bit 'cheap' quality unfortunately
Wheels Squeaks
the wheels are not good at all
Plastic above the wheels just broke
Not Sturdy
Not strong
Feels quite flimsy
fell apart
Broke after first use
Broke after one use
Love
Good quality product - appears well made
Brilliant quality
Seems like decent build quality
fit into the sizer
This case fit perfectly
Fits perfectly
Excellent value
fair price
Good Value for money
Lightweight looks clean
Good size and lightweight
Great lightweight case
strong suitcase
Nice and strong
The bag feels sturdy
Return
1.1% Return rate 70% Fixable by listing
Too wide
Too small
The bag is small in size
the zip has come off
Broken zip
zip broke
buy a better quality bag
Poor quality
It just felt a bit 'cheap' quality unfortunately
Not Sturdy
Not strong
Feels quite flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Suitcase questions
Answered from the same tracked data.









