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Suitcase

Pass

Suitcase scores 71 out of 100, a Pass. Shoppers spend $2.6M a year here, search demand grew +19.3% this quarter, and returns run at 1.1% of orders.

Flapen Score
71
71 / 100
Top 1% of 2,461 Fashion niches · +23 vs the category median of 48
Market size
£2.6M/yr9.1M searches / yr
90-day growth
+19.3%search demand this quarter
Competition
10%top-5 click share · 51 brands · 69 sellers

Flapen Score

Suitcase against its category

The dotted line is the Fashion average. Past it, Suitcase is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suitcase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suitcase 9.1M times last year and spent an estimated £2.6M. The top 5 brands take 45% of clicks. Demand peaks in Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 9.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.

Searches, last 12 months
9.1M
Growth, 90 days vs prior 90
+19.3%
Conversion, latest week
0.7%
Market size, estimated
£2.6Ma year
Peak month
July1.5× the quietest month
Top search term
suitcase2.3M searches a year

02 · Price

A sale here is worth £39.99.

Listings sell for £39.99 on average, from £11.78 to £136.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 100 to 250 of them. At £39.99 that is £4K to £10K a year per listing.

Average price
£39.99inside the $15 to $100 sweet spot
Price range
£11.78–£136.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #59 within Luggage & Travel Gear. It carries 1,988 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
42%
Out of stock, average day
9.4%
Average rank
#59in Luggage & Travel Gear
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,988per listing
Listings tracked
277

04 · Newcomers

Amazon counts 15 of last year's 50 launches as successful.

50 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
50
Successful launches
15Amazon's first-year sales bar
Average brand age
38 months

Products

Top Suitcase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

£0£26K£53K£79K£105K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 rising

Sellers

69

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

10%

Top 20: 25%

Open market

53%

  • COOLIFE11%
  • Kono10%
  • LUGG8%
  • FLYMAX6%
  • FLIEE6%
  • Amazon Basics6%

Demand

Suitcase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Suitcase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suitcase2.3M/yr
  • suitcase large953K/yr
  • large suitcase836K/yr
  • cabin suitcase876K/yr
  • suitcase medium444K/yr
  • luggage650K/yr
  • medium suitcase355K/yr
  • suitcases387K/yr
  • small suitcase306K/yr
  • carry on suitcase318K/yr

Reviews and returns

What reviews say buyers love and hate about Suitcase

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+0.39

Too wide

Too small

The bag is small in size

Quality-Overall11%+0.23

buy a better quality bag

Poor quality

It just felt a bit 'cheap' quality unfortunately

Wheel Quality9%−0.08

Wheels Squeaks

the wheels are not good at all

Plastic above the wheels just broke

Strength7%−0.04

Not Sturdy

Not strong

Feels quite flimsy

Durability7%−0.08

fell apart

Broke after first use

Broke after one use

Love

Quality-Overall18%+0.23

Good quality product - appears well made

Brilliant quality

Seems like decent build quality

Size-Overall14%+0.39

fit into the sizer

This case fit perfectly

Fits perfectly

Value For Money12%+1.17

Excellent value

fair price

Good Value for money

Weight Light7%+1.01

Lightweight looks clean

Good size and lightweight

Great lightweight case

Strength6%−0.04

strong suitcase

Nice and strong

The bag feels sturdy

Return

1.1% Return rate 70% Fixable by listing

Size-Overall53%█████▇

Too wide

Too small

The bag is small in size

Zipper Quality7%█▇▅▇▇█

the zip has come off

Broken zip

zip broke

Quality-Overall5%▆▇▇▆██

buy a better quality bag

Poor quality

It just felt a bit 'cheap' quality unfortunately

Strength3%▇▇▇▇█▇

Not Sturdy

Not strong

Feels quite flimsy

Color3%█▇▇▅▅▆

FAQ

Common Suitcase questions

Answered from the same tracked data.