Safety Trainers

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £871K a year.

Searches, last 12 months

4.2M

Growth, 90 days vs prior 90

+18.1%

Conversion, latest week

0.8%

Market size, estimated

£871Ka year

Peak month

September1.5× the quietest month

Top search term

safety trainers1.2M searches a year

Listings sell for £27.19 on average, from £16.21 to £51.85. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £27.19 that is £7K to £14K a year per listing.

Average price

£27.19inside the $15 to $100 sweet spot

Price range

£16.21–£51.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£7K–£14K

Returns

3.6%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #69 within Shoes. It carries 1,160 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#69in Shoes

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,160per listing

Listings tracked

83

21 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

9Amazon's first-year sales bar

Average brand age

53 months