Spiderman
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Market size
Great£1.6M£1.6M/yr · 3.5M searches
Price range
Great£2.92–£83.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good979.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.33avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Is spiderman profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, spiderman is a £1.6M/yr Amazon United Kingdom market (3.5M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 67/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
spiderman market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 100K–125K
- avg 750–1,000/product
- Revenue / yr
- £1.3M–£1.7M
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 84%
- Out of stock
- 4.6%
- Avg brand age
- 34 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
265
Top-5 brand share
57%
Top 20: 92%
Top-5 click share
21%
Top 20: 52%
Open market
39%
- Marvel33%
- SPIDEY AND HIS AMAZING FRIENDS7%
- Mirthigig6%
- Nhcuijun5%
- Ravensburger5%
- Play-Doh4%
spiderman demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top spiderman search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- spiderman1.1M/yr
- spiderman toys985K/yr
- spidey and his amazing friends toys470K/yr
- marvel toys195K/yr
- spidey164K/yr
- spidey toys91K/yr
- superhero toys80K/yr
- spiderman toy68K/yr
- spider man toys54K/yr
- spider man gifts58K/yr
Top spiderman products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
Marvel£9.444.8★15 rev
Nhcuijun Spider Web Shooter for Kids age 3-14 Superhero Interactive Fun Childrens Educational Spider Launcher Toys for Boys and Girls Costume Cosplay Gift (Black)
Nhcuijun£10.884.0★331 rev
Ravensburger Marvel Spider-Man Mini Memory Game for Kids 48 Picture Cards Matching Pairs Card Game 2 to 6 Players Ages 3 Years and Up
Ravensburger£3.554.7★6,746 rev
Play-Doh Spider-Man Launch & Slice Battle Playset Non-Toxic Modelling Compound Set for Boys and Girls Creative Toys for 4+ Year Old Kids
Play-Doh£8.924.7★4,174 rev
Spiderman Boys Digital Quartz Watch with Silicone Strap
Disney£6.874.3★1,896 rev
Newest
by launch date
Marvel T Shirt Spidey and His Amazing Friends Football Shirt Spider Man Boys T-Shirts Boys Clothes Blue 7-8 Years
Marvel£11.128 rev
Marvel Spider-Man Titan Series Action Figure 30-cm (12 inch) Super Hero Toys for Children Ages 4+ Red
Marvel£7.74714 rev
Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
Marvel£9.4415 rev
Remote Control Transform Car w Eye & Underbody Lights 2.4GHz Web RC Car & Robot One-Button Deformation & 360Rotation Boys Toys Gifts Present for 3 4 5 6 7 8 9 Year Old Boys Kids Toys Age 3-12
Mirthigig£17.321,080 rev
Spider Construction Race Track Set: STEM Building Toys for Kids Ages 3-9 Car Track with Superhero Cars Outdoor Toddler Toys for Boys Girls Birthday Gifts Toy for 3 4 5 6 Year Old Boy Gifts(212PCS)
GiddyGlow£18.20129 rev
Trending
90-day click momentumMarvel T Shirt Spidey and His Amazing Friends Football Shirt Spider Man Boys T-Shirts Boys Clothes Blue 7-8 Years
Marvel£11.124.6★
Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
Marvel£9.444.8★
Splat Planet Superhero Magic Colouring T-Shirt with 10 Non-Toxic Washable Magic Pens Colour Your T-Shirt Colour & Wash & Recolour (9-11 Years)
Splat Planet£10.004.6★
Marvel Spiderman Boys Fleece Onesie 1.5-2 Years Blue
Marvel£11.904.7★
Marvel Spider-Man Titan Series Action Figure 30-cm (12 inch) Super Hero Toys for Children Ages 4+ Red
Marvel£7.744.8★
What reviews say buyers love and hate about spiderman
What buyers praise and complain about, mined from review topics.What buyers love
“keeps him entertained”
“Excellent product”
“Excellent value”
“Birthday Present”
“Good fit”
“This is a durable”
“Great just what I wanted”
“Easy to use”
“The design is colorful”
“battery last ages”
What buyers complain about
“Broke easily”
“Not good quality for a present”
“Smaller than expected”
“did not work again”
“Bit flimsy”
“the battery died”
“Makes playing it harder to set up each time”
“Didnt charge”
“Shame about the clasp/buckle”
“Not worth the money mind”
Top return reasons
Common spiderman questions
- Is spiderman profitable to sell on Amazon United Kingdom?
- The niche generates £1.6M/yr across 91 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (67/100).
- How competitive is the spiderman niche?
- 34 brands and 265 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in spiderman?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.9%.
- When does demand for spiderman peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the spiderman niche?
- Listings span £2.92–£83.25; the average listing price is £13.33 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.
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