spiderman
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Market size
Great£1.6M£1.6M/yr · 3.5M searches
Price range
Great£2.92–£83.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good979.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.33avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, spiderman is a £1.6M/yr Amazon United Kingdom market (3.5M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 67/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
spiderman market data
- Units sold / yr
- 100K–125K
- avg 750–1,000/product
- Revenue / yr
- £1.3M–£1.7M
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 84%
- Out of stock
- 4.6%
- Avg brand age
- 34 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
265
Top-5 brand share
57%
Top 20: 92%
Top-5 click share
21%
Top 20: 52%
Open market
39%
- Marvel33%
- SPIDEY AND HIS AMAZING FRIENDS7%
- Mirthigig6%
- Nhcuijun5%
- Ravensburger5%
- Play-Doh4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top spiderman search terms
- spiderman1.1M/yr
- spiderman toys985K/yr
- spidey and his amazing friends toys470K/yr
- marvel toys195K/yr
- spidey164K/yr
- spidey toys91K/yr
- superhero toys80K/yr
- spiderman toy68K/yr
- spider man toys54K/yr
- spider man gifts58K/yr
Top spiderman products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
Marvel£9.444.8★15 rev
Nhcuijun Spider Web Shooter for Kids age 3-14 Superhero Interactive Fun Childrens Educational Spider Launcher Toys for Boys and Girls Costume Cosplay Gift (Black)
Nhcuijun£10.884.0★331 rev
Ravensburger Marvel Spider-Man Mini Memory Game for Kids 48 Picture Cards Matching Pairs Card Game 2 to 6 Players Ages 3 Years and Up
Ravensburger£3.554.7★6,746 rev
Play-Doh Spider-Man Launch & Slice Battle Playset Non-Toxic Modelling Compound Set for Boys and Girls Creative Toys for 4+ Year Old Kids
Play-Doh£8.924.7★4,174 rev
Spiderman Boys Digital Quartz Watch with Silicone Strap
Disney£6.874.3★1,896 rev
Newest
by launch date
Marvel T Shirt Spidey and His Amazing Friends Football Shirt Spider Man Boys T-Shirts Boys Clothes Blue 7-8 Years
Marvel£11.128 rev
Marvel Spider-Man Titan Series Action Figure 30-cm (12 inch) Super Hero Toys for Children Ages 4+ Red
Marvel£7.74714 rev
Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
Marvel£9.4415 rev
Remote Control Transform Car w Eye & Underbody Lights 2.4GHz Web RC Car & Robot One-Button Deformation & 360Rotation Boys Toys Gifts Present for 3 4 5 6 7 8 9 Year Old Boys Kids Toys Age 3-12
Mirthigig£17.321,080 rev
Spider Construction Race Track Set: STEM Building Toys for Kids Ages 3-9 Car Track with Superhero Cars Outdoor Toddler Toys for Boys Girls Birthday Gifts Toy for 3 4 5 6 Year Old Boy Gifts(212PCS)
GiddyGlow£18.20129 rev
Trending
90-day click momentumMarvel T Shirt Spidey and His Amazing Friends Football Shirt Spider Man Boys T-Shirts Boys Clothes Blue 7-8 Years
Marvel£11.124.6★
Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
Marvel£9.444.8★
Splat Planet Superhero Magic Colouring T-Shirt with 10 Non-Toxic Washable Magic Pens Colour Your T-Shirt Colour & Wash & Recolour (9-11 Years)
Splat Planet£10.004.6★
Marvel Spiderman Boys Fleece Onesie 1.5-2 Years Blue
Marvel£11.904.7★
Marvel Spider-Man Titan Series Action Figure 30-cm (12 inch) Super Hero Toys for Children Ages 4+ Red
Marvel£7.744.8★
What buyers say about spiderman
What buyers praise and complain about, mined from review topics.What buyers love
“keeps him entertained”
“Excellent product”
“Excellent value”
“Birthday Present”
“Good fit”
“This is a durable”
“Great just what I wanted”
“Easy to use”
“The design is colorful”
“battery last ages”
What buyers complain about
“Broke easily”
“Not good quality for a present”
“Smaller than expected”
“did not work again”
“Bit flimsy”
“the battery died”
“Makes playing it harder to set up each time”
“Didnt charge”
“Shame about the clasp/buckle”
“Not worth the money mind”
Top return reasons
Common questions
- Is spiderman profitable to sell on Amazon United Kingdom?
- The niche generates £1.6M/yr across 91 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (67/100).
- How competitive is the spiderman niche?
- 34 brands and 265 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in spiderman?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.9%.
- When does demand for spiderman peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the spiderman niche?
- Listings span £2.92–£83.25; the average listing price is £13.33 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.