Spiderman
PassSpiderman scores 67 out of 100, a Pass. Shoppers spend $1.6M a year here, demand is soft, at -4.3% this quarter, and returns run at 0.9% of orders.
- Flapen Score
- 67 / 100Top 2% of 2,461 Fashion niches · +19 vs the category median of 4867
- Market size
- £1.6M/yr3.5M searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 21%top-5 click share · 34 brands · 265 sellers
Flapen Score
Spiderman against its category
The dotted line is the Fashion average. Past it, Spiderman is stronger. Inside it, weaker.
Market
The Spiderman market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spiderman 3.5M times last year and spent an estimated £1.6M. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 3.5M
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £1.6Ma year
- Peak month
- December3.6× the quietest month
- Top search term
- spiderman1.1M searches a year
02 · Price
A sale here is worth £13.33.
Listings sell for £13.33 on average, from £2.92 to £83.25. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £13.33 that is £10K to £13K a year per listing.
- Average price
- £13.33under the $15 to $100 sweet spot
- Price range
- £2.92–£83.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #118 within Boys. It carries 980 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 98%
- Out of stock, average day
- 4.6%
- Average rank
- #118in Boys
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 980per listing
- Listings tracked
- 91
04 · Newcomers
Amazon counts 6 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Spiderman products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
- Price
- £9.44
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

Nhcuijun Spider Web Shooter for Kids age 3-14 Superhero Interactive Fun Childrens Educational Spider Launcher Toys for Boys and Girls Costume Cosplay Gift (Black)
- Price
- £10.88
- Rating
- 4.0/5
- Reviews
- 331
- Age
- 2y ago

Ravensburger Marvel Spider-Man Mini Memory Game for Kids 48 Picture Cards Matching Pairs Card Game 2 to 6 Players Ages 3 Years and Up
- Price
- £3.55
- Rating
- 4.7/5
- Reviews
- 6,746
- Age
- 9y ago

Play-Doh Spider-Man Launch & Slice Battle Playset Non-Toxic Modelling Compound Set for Boys and Girls Creative Toys for 4+ Year Old Kids
- Price
- £8.92
- Rating
- 4.7/5
- Reviews
- 4,174
- Age
- 2y ago

Spiderman Boys Digital Quartz Watch with Silicone Strap
- Price
- £6.87
- Rating
- 4.3/5
- Reviews
- 1,896
- Age
- 5y ago
Trending
90-day click momentum
Marvel T Shirt Spidey and His Amazing Friends Football Shirt Spider Man Boys T-Shirts Boys Clothes Blue 7-8 Years
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 3mo ago

Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
- Price
- £9.44
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

Splat Planet Superhero Magic Colouring T-Shirt with 10 Non-Toxic Washable Magic Pens Colour Your T-Shirt Colour & Wash & Recolour (9-11 Years)
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 7y ago

Marvel Spiderman Boys Fleece Onesie 1.5-2 Years Blue
- Price
- £11.90
- Rating
- 4.7/5
- Reviews
- 1,122
- Age
- 6y ago

Marvel Spider-Man Titan Series Action Figure 30-cm (12 inch) Super Hero Toys for Children Ages 4+ Red
- Price
- £7.74
- Rating
- 4.8/5
- Reviews
- 714
- Age
- 8mo ago
Newest
by launch date
Marvel T Shirt Spidey and His Amazing Friends Football Shirt Spider Man Boys T-Shirts Boys Clothes Blue 7-8 Years
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 3mo ago

Marvel Spider-Man Titan Series Action Figure 30-cm (12 inch) Super Hero Toys for Children Ages 4+ Red
- Price
- £7.74
- Rating
- 4.8/5
- Reviews
- 714
- Age
- 8mo ago

Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
- Price
- £9.44
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

Remote Control Transform Car w Eye & Underbody Lights 2.4GHz Web RC Car & Robot One-Button Deformation & 360Rotation Boys Toys Gifts Present for 3 4 5 6 7 8 9 Year Old Boys Kids Toys Age 3-12
- Price
- £17.32
- Rating
- 4.2/5
- Reviews
- 1,080
- Age
- 1y ago

Spider Construction Race Track Set: STEM Building Toys for Kids Ages 3-9 Car Track with Superhero Cars Outdoor Toddler Toys for Boys Girls Birthday Gifts Toy for 3 4 5 6 Year Old Boy Gifts(212PCS)
- Price
- £18.20
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
265
Top-5 brand share
57%
Top 20: 92%
Top-5 click share
21%
Top 20: 52%
Open market
39%
- Marvel33%
- SPIDEY AND HIS AMAZING FRIENDS7%
- Mirthigig6%
- Nhcuijun5%
- Ravensburger5%
- Play-Doh4%
Demand
Spiderman search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Spiderman search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spiderman1.1M/yr
- spiderman toys985K/yr
- spidey and his amazing friends toys470K/yr
- marvel toys195K/yr
- spidey164K/yr
- spidey toys91K/yr
- superhero toys80K/yr
- spiderman toy68K/yr
- spider man toys54K/yr
- spider man gifts58K/yr
Reviews and returns
What reviews say buyers love and hate about Spiderman
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke easily
Easy to break
stopped working after few uses
Not good quality for a present
Cheap quality
Not great quality
Smaller than expected
Larger figures than I thought
Tiny bottle
did not work again
Didn't work
No longer works
Bit flimsy
Too flimsy
Not very sturdy
Love
keeps him entertained
Good fun
Fun toy
Excellent product
Good product well made
the quality is clear
Excellent value
For the price
Excellent value
Birthday Present
Best gift
Birthday gift
Good fit
The tiles are a good size
true to size
Return
0.9% Return rate 21% Fixable by listing
did not work again
Didn't work
No longer works
Smaller than expected
Larger figures than I thought
Tiny bottle
Not good quality for a present
Cheap quality
Not great quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spiderman questions
Answered from the same tracked data.









