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Baby Products

£162.2M/yr of tracked demand across 638 niches on Amazon United Kingdom (median 90-day growth -5.7%) — led by clip on fan at 76/100.

#1 of 3 tracked United Kingdom categories · 42% of the tracked market

Niches tracked

638

Data through 2026-07-12

Market / yr

£162.2M

across tracked niches

Median growth (90d)

-5.7%

search volume vs the prior quarter

Launch-ready

10

niches that clear our launch bar

10 of 638 tracked niches clear our launch bar.

Where the money is

Yearly tracked market size by niche

baby wipes

£4.6Mscore 55 · Worth a look

baby

£3.5Mscore 54 · Worth a look

baby monitor

£3.3Mscore 62 · Worth a look

baby bottle maker

£3.2Mscore 52 · Worth a look

baby gate

£2.4Mscore 59 · Launch it

newborn bottles

£2.3Mscore 55 · Worth a look

breast pumps

£2.2Mscore 70 · Worth a look

black shampoo

£1.9Mscore 60 · Launch it

tommee tippee steriliser

£1.8Mscore 55 · Worth a look

luxury shower gel

£1.7Mscore 55 · Worth a look

baby toys

£1.5Mscore 63 · Launch it

nappy bin refill cassettes

£1.5Mscore 63 · Worth a look

dummy

£1.4Mscore 55 · Worth a look

purple shampoo

£1.4Mscore 56 · Worth a look

manual breast pumps

£1.4Mscore 55 · Worth a look

potty

£1.3Mscore 57 · Worth a look

baby bouncer

£1.2Mscore 62 · Launch it

car seats

£1.2Mscore 53 · Worth a look

nappy bags

£1.2Mscore 56 · Worth a look

nappies size 5

£1.1Mscore 59 · Launch it

pram fan

£1.1Mscore 69 · Launch it

high chair

£1.1Mscore 60 · Worth a look

stroller

£1.0Mscore 59 · Worth a look

baby walker

£1.0Mscore 64 · Launch it

travel cot

£986Kscore 52 · Worth a look

nappies size 6

£985Kscore 57 · Worth a look

nappies

£973Kscore 60 · Worth a look

playpen

£963Kscore 64 · Launch it

white noise machine

£961Kscore 54 · Worth a look

baby play mat

£905Kscore 66 · Launch it

changing mat

£885Kscore 53 · Worth a look

face towels

£879Kscore 58 · Launch it

cupboard locks for children

£858Kscore 56 · Worth a look

loom bands

£843Kscore 61 · Worth a look

nasal aspirator baby

£841Kscore 56 · Worth a look

nappies size 4

£820Kscore 53 · Worth a look

flask for baby bottles

£784Kscore 54 · Worth a look

booster seat

£762Kscore 50 · Worth a look

teething toys for baby

£761Kscore 52 · Worth a look

cot bed

£759Kscore 57 · Worth a look

newborn dummies

£753Kscore 50 · Worth a look

bottle brush

£732Kscore 61 · Worth a look

milkshake hair products

£692Kscore 59 · Worth a look

hypochlorous acid

£666Kscore 54 · Worth a look

baby food blender

£665Kscore 56 · Worth a look

cot mattress

£663Kscore 56 · Worth a look

talcum powder

£656Kscore 50 · Worth a look

toddler toilet seat

£644Kscore 59 · Worth a look

baby bath

£632Kscore 54 · Worth a look

baby bath seat

£616Kscore 51 · Worth a look

toddler bed

£613Kscore 60 · Worth a look

kids shower gel

£598Kscore 51 · Worth a look

baby girl

£592Kscore 57 · Worth a look

psoriasis shampoo

£583Kscore 57 · Worth a look

kids water bottles

£583Kscore 60 · Worth a look

la roche posay sunscreen 50 kids

£573Kscore 56 · Worth a look

hamper basket

£551Kscore 60 · Worth a look

nappies size 7

£519Kscore 59 · Worth a look

door lock

£510Kscore 61 · Worth a look

baby sun cream

£507Kscore 58 · Worth a look

colic relief for babies

£480Kscore 54 · Worth a look

baby annabell

£469Kscore 50 · Worth a look

retractable stair gate

£469Kscore 63 · Worth a look

face cloth

£468Kscore 59 · Worth a look

wearable breast pump

£453Kscore 65 · Worth a look

lynx shower gel

£452Kscore 56 · Worth a look

baby ear defenders

£440Kscore 54 · Worth a look

nursing pillow

£435Kscore 55 · Worth a look

bibs

£427Kscore 55 · Worth a look

size 7 nappy pants

£427Kscore 59 · Worth a look

kids shampoo

£420Kscore 53 · Worth a look

nappy caddy

£416Kscore 52 · Worth a look

buggy board

£414Kscore 56 · Worth a look

sun spray spf 50

£413Kscore 59 · Worth a look

ear syringe kit

£409Kscore 56 · Worth a look

muslin cloths for baby

£405Kscore 55 · Worth a look

curly hair shampoo and conditioner

£404Kscore 58 · Worth a look

natural body wash

£392Kscore 50 · Worth a look

clip on fan

£388Kscore 76 · Worth a look

pram sun shade

£382Kscore 61 · Worth a look

mum to be gifts

£376Kscore 59 · Worth a look

disposable face towel

£371Kscore 50 · Worth a look

baby hand and footprint kit

£369Kscore 52 · Worth a look

swim nappies

£355Kscore 61 · Worth a look

window locks

£355Kscore 66 · Worth a look

window restrictor

£355Kscore 66 · Worth a look

travel potty

£351Kscore 58 · Worth a look

next to me crib sheets

£346Kscore 54 · Worth a look

nappy pants size 5

£334Kscore 56 · Worth a look

chew toys for autistic children

£332Kscore 55 · Worth a look

baby shower gifts

£332Kscore 58 · Worth a look

fire guard

£325Kscore 58 · Worth a look

christening gifts for girls

£323Kscore 63 · Worth a look

straw cup

£319Kscore 50 · Worth a look

bin freshener

£299Kscore 58 · Worth a look

baby bottle brush

£296Kscore 50 · Worth a look

pull ups

£296Kscore 59 · Worth a look

learning tower

£289Kscore 60 · Worth a look

hand wipes

£287Kscore 53 · Worth a look

glass baby bottle

£280Kscore 52 · Worth a look

Top 100 of 250 niches by market size shown

Top picks

The strongest niches we track in Baby Products
76
Worth a look

clip on fan

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr
£388K
Growth 90d
>1,000%
Top-5 clicks
39%
Rating
4.2★
Read the full verdict →
72
Worth a look

organic sun cream

Shows demand growing +341.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr
£267K
Growth 90d
+341.1%
Top-5 clicks
49%
Rating
4.3★
Read the full verdict →
71
Worth a look

pram parasol

Shows demand growing +515.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market/yr
£262K
Growth 90d
+515.7%
Top-5 clicks
52%
Rating
3.8★
Read the full verdict →

Opportunity map

Each bubble is one niche — 90-day growth against how locked the shelf is; bubble size tracks market size, color grades the verdict. Click a bubble to open its verdict.
-50%0%+50%+100%+150%0%25%50%75%100% Top-5 click share — right = concentrated Growth 90d clip on fanorganic sun cream
Launch it Worth a look Skip it

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of -5.7% over the last 90 days.
7.0M5.0MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Movers — rising vs cooling niches by 90-day growth

Rising

#NameGrowth (90d)
1
clip on fan

£388K/yr

↑>1,000%
2
pram fan

£1.1M/yr

↑>1,000%
3
pram parasol

£262K/yr

↑515.7%
4↑444.1%
5↑341.1%

Cooling

#NameGrowth (90d)
1
virus spray

£379K/yr

↓59.6%
2↓52.6%
3
snot sucker

£357K/yr

↓47.5%
4
fire guard

£325K/yr

↓43.4%
5↓39.3%

Niches

638 tracked
#NicheVerdictScoreMarket/yr90dTop 5RatingPrice
1clip on fan

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
76
£388K>1,000%39%4.2★£15.59
2organic sun cream

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
72
£267K+341.1%49%4.3★£16.97
3pram parasol

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
71
£262K+515.7%52%3.8★£15.97
4breast pumps

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
70
£2.2M-3.5%32%4.0★£56.43
5pram fan

Demand growing >1,000% this quarter

Launch it
69
£1.1M>1,000%69%4.3★£14.69
6plant pot feet

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
69
£181K+112.7%42%4.3★£8.83
7mosquito net

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
68
£216K+135.9%48%4.3★£14.02
8baby sleeping bag 1 tog

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
67
£70K+163.9%18%4.5★£14.97
9baby play mat

A sweet-spot price point ($25.95 avg)

Launch it
66
£905K+6.5%26%4.4★£25.95
10window locks

A failed launch gate (market size, growth, or returns) keeps it on the watch list

Worth a look
66
£355K+117.3%49%4.4★£10.49