Bibs
MaybeAn estimated 0.6% of orders come back. But demand is soft, at -12.2% this quarter, so Bibs is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 638 Baby Products niches · +8 vs the category median of 4755
- Market size
- £427K/yr964K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 37%top-5 click share · 26 brands · 41 sellers
Flapen Score
Bibs against its category
The dotted line is the Baby Products average. Past it, Bibs is stronger. Inside it, weaker.
Market
The Bibs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bibs 964K times last year and spent an estimated £427K. The top 5 brands take 58% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £427K a year.
- Searches, last 12 months
- 964K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £427Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- bibs261K searches a year
02 · Price
A sale here is worth £9.95.
Listings sell for £9.95 on average, from £5.29 to £17.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £9.95 that is £5K to £7K a year per listing.
- Average price
- £9.95under the $15 to $100 sweet spot
- Price range
- £5.29–£17.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #15 within Nursing & Feeding. It carries 2,437 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 98%
- Out of stock, average day
- 2.6%
- Average rank
- #15in Nursing & Feeding
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,437per listing
- Listings tracked
- 55
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Bibs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PandaEar 3 Pack Thick Silicone Baby Bibs for Babies & Toddlers (10-72 Months)| Waterproof Baby Feeding Bibs Adjustable with Wide Food Catcher Pocket Soft Unisex Non Messy |Brown/Blue/Green
- Price
- £7.60
- Rating
- 4.8/5
- Reviews
- 17,801
- Age
- 5y ago

ElecMotive Long Sleeve Bibs 3 Pack Waterproof Sleeved Bib Baby Toddler Soft Bib for 6-30 Months
- Price
- £7.35
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 2y ago

Vicloon Baby Bandana Dribble Bibs Drool Bibs 10pcs Infant Teething Soft and Absorbent with Adjustable Snaps Bib Set for Unisex Newborn Toddlers Aged 0-36 Months
- Price
- £5.47
- Rating
- 4.4/5
- Reviews
- 3,814
- Age
- 2y ago

Nuby Snug and Dry Bibs Organic Cotton Machine Washable Padded Neckline 048526999460 One Size (Pack of 4)
- Price
- £9.26
- Rating
- 4.2/5
- Reviews
- 255
- Age
- 3y ago

Yoofoss Muslin Baby Bibs 10 Pack Dribble Bandana Bibs 100% Cotton Drool Bib for Teething Soft and Absorbent with Adjustable Snaps Blue and Orange
- Price
- £14.60
- Rating
- 4.6/5
- Reviews
- 14,157
- Age
- 3y ago
Trending
estimated 90-day click momentum
Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 7mo ago

VOMARHUG Muslin Baby Dribble Bibs for Girls Boys Super Absorbent Bandana Bibs 0-36months Soft Cotton 6Pack
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 7mo ago

ElecMotive Long Sleeve Bibs 3 Pack Waterproof Sleeved Bib Baby Toddler Soft Bib for 6-30 Months
- Price
- £7.35
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 2y ago

bearmoss Muslin Baby Dribble Bibs 100% Cotton Baby Bandana Square Drool Bibs for Unisex Baby Girls Boys Toddlers Drooling and Teething (Coconut Mocha)
- Price
- £13.29
- Rating
- 4.6/5
- Reviews
- 1,413
- Age
- 1y ago

PandaEar 3 Pack Silicone Baby Bibs for Weaning Waterproof Food Grade Soft Bibs with Deep Mess Catcher Pocket Adjustable Neck Strap Essential Feeding Supplies for Toddlers (Muted Pink Rose Linen)
- Price
- £8.83
- Rating
- 4.8/5
- Reviews
- 2,287
- Age
- 1y ago
Newest
by launch date
Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 7mo ago

VOMARHUG Muslin Baby Dribble Bibs for Girls Boys Super Absorbent Bandana Bibs 0-36months Soft Cotton 6Pack
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 7mo ago

Yukkidds Muslin Bibs 8 Pack Bandana Dribble Bibs 100% Cotton for Teething Adjustable Snap Drool Bibs for Newborn&Baby Boys Girls 0-36 Months Purple&Pink
- Price
- £10.16
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 9mo ago

Susurration Muslin Baby Bibs 10Pack Soft Square Adjustable Baby Dribble Bandana Bibs with Adjustable Snaps for Unisex Baby Girls & Boys (Blue Print)
- Price
- £15.01
- Rating
- 4.7/5
- Reviews
- 589
- Age
- 1y ago

bearmoss Muslin Baby Dribble Bibs 100% Cotton Baby Bandana Square Drool Bibs for Unisex Baby Girls Boys Toddlers Drooling and Teething (Coconut Mocha)
- Price
- £13.29
- Rating
- 4.6/5
- Reviews
- 1,413
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
26 falling
Sellers
41
Est. top-5 brand share
58%
Top 20: 96%
Est. top-5 click share
37%
Top 20: 68%
Open market
36%
- PandaEar22%
- Vicloon11%
- ElecMotive11%
- Nuby8%
- Susurration6%
- Yoofoss5%
Demand
Bibs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Bibs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bibs261K/yr
- baby bibs163K/yr
- baby bibs 0-6 months54K/yr
- bib58K/yr
- bibs 0-6 months53K/yr
- dribble bibs49K/yr
- baby bib40K/yr
- silicone bib34K/yr
- baby bibs 6-12 months43K/yr
- waterproof bibs29K/yr
Reviews and returns
What reviews say buyers love and hate about Bibs
We read the reviews and the return reasons for every product selling here.
“it gets wet on her clothes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bibs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









