Bibs
Bibs shows low returns (0.6%), but soft demand (-12.2% this quarter) keeps it on the watch list.
Flapen Score
Top 19% of 638 Baby Products niches · +8 vs the category median of 47
Is Bibs profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bibs is a £427K/yr Amazon United Kingdom market (964K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 55/100.
Bibs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.2% over the last 90 days and 4.5% of searches end in a purchase.
£427K
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 55 products
Top Bibs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PandaEar 3 Pack Thick Silicone Baby Bibs for Babies & Toddlers (10-72 Months)| Waterproof Baby Feeding Bibs Adjustable with Wide Food Catcher Pocket Soft Unisex Non Messy |Brown/Blue/Green
- Price
- £7.60
- Rating
- 4.8/5
- Reviews
- 17,801
- Age
- 5y ago
ElecMotive Long Sleeve Bibs 3 Pack Waterproof Sleeved Bib Baby Toddler Soft Bib for 6-30 Months
- Price
- £7.35
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 2y ago
Vicloon Baby Bandana Dribble Bibs Drool Bibs 10pcs Infant Teething Soft and Absorbent with Adjustable Snaps Bib Set for Unisex Newborn Toddlers Aged 0-36 Months
- Price
- £5.47
- Rating
- 4.4/5
- Reviews
- 3,814
- Age
- 2y ago
Nuby Snug and Dry Bibs Organic Cotton Machine Washable Padded Neckline 048526999460 One Size (Pack of 4)
- Price
- £9.26
- Rating
- 4.2/5
- Reviews
- 255
- Age
- 3y ago
Yoofoss Muslin Baby Bibs 10 Pack Dribble Bandana Bibs 100% Cotton Drool Bib for Teething Soft and Absorbent with Adjustable Snaps Blue and Orange
- Price
- £14.60
- Rating
- 4.6/5
- Reviews
- 14,157
- Age
- 3y ago
Trending
90-day click momentum
Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 7mo ago
VOMARHUG Muslin Baby Dribble Bibs for Girls Boys Super Absorbent Bandana Bibs 0-36months Soft Cotton 6Pack
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 7mo ago
ElecMotive Long Sleeve Bibs 3 Pack Waterproof Sleeved Bib Baby Toddler Soft Bib for 6-30 Months
- Price
- £7.35
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 2y ago
bearmoss Muslin Baby Dribble Bibs 100% Cotton Baby Bandana Square Drool Bibs for Unisex Baby Girls Boys Toddlers Drooling and Teething (Coconut Mocha)
- Price
- £13.29
- Rating
- 4.6/5
- Reviews
- 1,413
- Age
- 1y ago
PandaEar 3 Pack Silicone Baby Bibs for Weaning Waterproof Food Grade Soft Bibs with Deep Mess Catcher Pocket Adjustable Neck Strap Essential Feeding Supplies for Toddlers (Muted Pink Rose Linen)
- Price
- £8.83
- Rating
- 4.8/5
- Reviews
- 2,287
- Age
- 1y ago
Newest
by launch dateNuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 7mo ago
VOMARHUG Muslin Baby Dribble Bibs for Girls Boys Super Absorbent Bandana Bibs 0-36months Soft Cotton 6Pack
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 7mo ago
Yukkidds Muslin Bibs 8 Pack Bandana Dribble Bibs 100% Cotton for Teething Adjustable Snap Drool Bibs for Newborn&Baby Boys Girls 0-36 Months Purple&Pink
- Price
- £10.16
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 9mo ago
Susurration Muslin Baby Bibs 10Pack Soft Square Adjustable Baby Dribble Bandana Bibs with Adjustable Snaps for Unisex Baby Girls & Boys (Blue Print)
- Price
- £15.01
- Rating
- 4.7/5
- Reviews
- 589
- Age
- 1y ago
bearmoss Muslin Baby Dribble Bibs 100% Cotton Baby Bandana Square Drool Bibs for Unisex Baby Girls Boys Toddlers Drooling and Teething (Coconut Mocha)
- Price
- £13.29
- Rating
- 4.6/5
- Reviews
- 1,413
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
26 falling
Sellers
41
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
37%
Top 20: 68%
Open market
36%
- PandaEar22%
- Vicloon11%
- ElecMotive11%
- Nuby8%
- Susurration6%
- Yoofoss5%
Bibs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Bibs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bibs261K/yr
- baby bibs163K/yr
- baby bibs 0-6 months54K/yr
- bib58K/yr
- bibs 0-6 months53K/yr
- dribble bibs49K/yr
- baby bib40K/yr
- silicone bib34K/yr
- baby bibs 6-12 months43K/yr
- waterproof bibs29K/yr
What reviews say buyers love and hate about Bibs
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“theyre well made”
“keep my little one really clean”
“Good value for money”
“soft material”
“Easy to wash”
What buyers complain about
51% of reviews“it gets wet on her clothes”
“Unfortunately I'm very disappointed by the quality of this bib”
“Size very small”
“The material is so thick”
“The Velcro doesnt even work properly”
Bibs return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bibs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
