bibs
Worth a lookShows low returns (0.6%), but soft demand (-12.2% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good£427K£427K/yr · 964K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,436.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.95avg listing price — sweet spot $15–$100
Price range
Bad£5.29–£17.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bibs is a £427K/yr Amazon United Kingdom market (964K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- £398K–£498K
- units × avg price
- Launch success
- 25%
- 2 of 8 new (360d)
- Conversion rate
- 4.5%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 91%
- Out of stock
- 2.6%
- Avg brand age
- 45 months
- Avg seller age
- 171 days
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
41
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
37%
Top 20: 68%
Open market
36%
- PandaEar22%
- Vicloon11%
- ElecMotive11%
- Nuby8%
- Susurration6%
- Yoofoss5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PandaEar 3 Pack Thick Silicone Baby Bibs for Babies & Toddlers (10-72 Months)| Waterproof Baby Feeding Bibs Adjustable with Wide Food Catcher Pocket Soft Unisex Non Messy |Brown/Blue/Green
PandaEar£7.604.8★17,801 rev
ElecMotive Long Sleeve Bibs 3 Pack Waterproof Sleeved Bib Baby Toddler Soft Bib for 6-30 Months
ElecMotive£7.354.4★134 rev
Vicloon Baby Bandana Dribble Bibs Drool Bibs 10pcs Infant Teething Soft and Absorbent with Adjustable Snaps Bib Set for Unisex Newborn Toddlers Aged 0-36 Months
Vicloon£5.474.4★3,814 rev
Nuby Snug and Dry Bibs Organic Cotton Machine Washable Padded Neckline 048526999460 One Size (Pack of 4)
Nuby£9.264.2★255 rev
Yoofoss Muslin Baby Bibs 10 Pack Dribble Bandana Bibs 100% Cotton Drool Bib for Teething Soft and Absorbent with Adjustable Snaps Blue and Orange
Yoofoss£14.604.6★14,157 rev
Newest
by launch date
HEUIOP 10 PCS Newborn Bibs Soft Cotton Baby Teething Bibs Soft and Absorbent with Adjustable Snaps for Infant Toddler Boys Girls One Size
HEUIOP£11.919 rev
Oiomniv Muslin Baby Bibs Bandana Drool Bibs Soft 100% Cotton Adjustable Unisex Girls Boys for Newborn Toddler Infant 0-24 Months for Drooling Teething 8-Pack
Oiomniv£15.65118 rev
Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)
Nuby£6.92352 rev
VOMARHUG Muslin Baby Dribble Bibs for Girls Boys Super Absorbent Bandana Bibs 0-36months Soft Cotton 6Pack
VOMARHUG£10.1263 rev
VOMARHUG Muslin Baby Dribble Bibs for Girls Boys 100% Cotton Bandana Bibs for Teething and Drooling 10 Pack
VOMARHUG£12.41223 rev
Trending
90-day click momentumOiomniv Muslin Baby Bibs Bandana Drool Bibs Soft 100% Cotton Adjustable Unisex Girls Boys for Newborn Toddler Infant 0-24 Months for Drooling Teething 8-Pack
Oiomniv£15.654.1★
Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)
Nuby£6.924.7★
VOMARHUG Muslin Baby Dribble Bibs for Girls Boys Super Absorbent Bandana Bibs 0-36months Soft Cotton 6Pack
VOMARHUG£10.124.6★
ElecMotive Long Sleeve Bibs 3 Pack Waterproof Sleeved Bib Baby Toddler Soft Bib for 6-30 Months
ElecMotive£7.354.4★
Vicloon Silicone Baby Bibs Pack of 2 Baby Bibs with Crumb Tray BPA-Free Easy to Clean Waterproof Silicone Bibs for Boys and Girls Blue Dinosaur Green Whale
Vicloon£6.104.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“theyre well made”
“keep my little one really clean”
“Good value for money”
“soft material”
“Easy to wash”
“Bought for my grandson, good size and fit”
“Soft and absorbent”
“color is great”
“Easy to use”
“used them for years”
What buyers complain about
“it gets wet on her clothes”
“Unfortunately I'm very disappointed by the quality of this bib”
“Size very small”
“The material is so thick”
“The Velcro doesnt even work properly”
“Not the nicest material”
“Allergic reaction”
“Only washed once and the colours/design started to fade and come off and the material bubbled in places - really disappointed”
“not very absorbent”
“The waterproof back turned into glue on the first wash and ruined 2”
Top return reasons
Common questions
- Is bibs profitable to sell on Amazon United Kingdom?
- The niche generates £427K/yr across 55 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the bibs niche?
- 26 brands and 41 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in bibs?
- Top complaints mined from reviews: Water Resistance, Quality-Overall, Size-Overall. The return rate is 0.6%.
- When does demand for bibs peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the bibs niche?
- Listings span £5.29–£17.65; the average listing price is £9.95 (sweet spot $15–$100). The average incumbent carries 2,437 reviews — the moat a new listing must climb.
Related niches in Baby Products
- 63baby toysLaunch it
- 63car seat travel bagWorth a look
- 63retractable stair gateWorth a look
- 63christening gifts for girlsWorth a look
- 63buggy fanWorth a look
- 64playpenLaunch it