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Fly Zapper

Pass

Fly Zapper scores 85 out of 100, a Pass. Shoppers spend an estimated $4.1M a year here, search demand grew >1,000% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
85
85 / 100
Top 1% of 5,777 Home & Garden niches · +34 vs the category median of 51
Market size
£4.1M/yr3.3M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
39%top-5 click share · 35 brands · 103 sellers

Flapen Score

Fly Zapper against its category

The dotted line is the Home & Garden average. Past it, Fly Zapper is stronger. Inside it, weaker.

85Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Zapper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fly Zapper 3.3M times last year and spent an estimated £4.1M. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 85 out of 100, a Pass.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.1M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
8.5%
Market size, estimated
£4.1Ma year
Peak month
July38.8× the quietest month
Top search term
fly zapper1.4M searches a year

02 · Price

A sale here is worth £14.79.

Listings sell for £14.79 on average, from £4.19 to £27.83. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 5,000 to 6,000 of them. At £14.79 that is £74K to £89K a year per listing.

Average price
£14.79under the $15 to $100 sweet spot
Price range
£4.19–£27.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
5,000–6,000
Revenue per listing a year
£74K–£89K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #88 within Plant Protection & Pest Control. It carries 2,825 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
92%
Out of stock, average day
9.5%
Average rank
#88in Plant Protection & Pest Control
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,825per listing
Listings tracked
48

04 · Newcomers

22 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
22Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fly Zapper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£164K£328K£493K£657K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

103

Est. top-5 brand share

46%

Top 20: 84%

Est. top-5 click share

39%

Top 20: 73%

Open market

49%

  • KK'S GLAMS12%
  • belrez11%
  • YISSVIC10%
  • AMUFER8%
  • Zero In5%
  • PKBD4%

Demand

Fly Zapper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 38.8×

Search terms

Top Fly Zapper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fly zapper1.4M/yr
  • fly killer563K/yr
  • bug zapper233K/yr
  • electric fly zapper233K/yr
  • fly zapper electric indoor uk146K/yr
  • fly killers for the home120K/yr
  • electric fly swatter101K/yr
  • insect killer69K/yr
  • fly swatter electric56K/yr
  • electric fly killers for the home46K/yr

Reviews and returns

What reviews say buyers love and hate about Fly Zapper

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Pest/Insect Control”
21%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fly Zapper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data