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Fly Zapper

Pass

Fly Zapper scores 85 out of 100, a Pass. Shoppers spend $4.1M a year here, search demand grew >1,000% this quarter, and returns run at 0.7% of orders.

Flapen Score
85
85 / 100
Top 1% of 5,777 Home & Garden niches · +34 vs the category median of 51
Market size
£4.1M/yr3.3M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
39%top-5 click share · 35 brands · 103 sellers

Flapen Score

Fly Zapper against its category

The dotted line is the Home & Garden average. Past it, Fly Zapper is stronger. Inside it, weaker.

85Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Zapper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fly Zapper 3.3M times last year and spent an estimated £4.1M. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 85 out of 100, a Pass.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.1M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
8.5%
Market size, estimated
£4.1Ma year
Peak month
July38.8× the quietest month
Top search term
fly zapper1.4M searches a year

02 · Price

A sale here is worth £14.79.

Listings sell for £14.79 on average, from £4.19 to £27.83. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 5,000 to 6,000 of them. At £14.79 that is £74K to £89K a year per listing.

Average price
£14.79under the $15 to $100 sweet spot
Price range
£4.19–£27.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
5,000–6,000
Revenue per listing a year
£74K–£89K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #88 within Plant Protection & Pest Control. It carries 2,825 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
92%
Out of stock, average day
9.5%
Average rank
#88in Plant Protection & Pest Control
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,825per listing
Listings tracked
48

04 · Newcomers

Amazon counts 22 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 22 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
22Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fly Zapper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£164K£328K£493K£657K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

103

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

39%

Top 20: 73%

Open market

49%

  • KK'S GLAMS12%
  • belrez11%
  • YISSVIC10%
  • AMUFER8%
  • Zero In5%
  • PKBD4%

Demand

Fly Zapper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 38.8×

Search terms

Top Fly Zapper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fly zapper1.4M/yr
  • fly killer563K/yr
  • bug zapper233K/yr
  • electric fly zapper233K/yr
  • fly zapper electric indoor uk146K/yr
  • fly killers for the home120K/yr
  • electric fly swatter101K/yr
  • insect killer69K/yr
  • fly swatter electric56K/yr
  • electric fly killers for the home46K/yr

Reviews and returns

What reviews say buyers love and hate about Fly Zapper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall21%−0.41

Did not work

Never worked

Doest work

Pest/Insect Control16%+0.31

No flies caught

Doesnt catch flies

Didn't kill a single fly

Value For Money8%+0.22

Totally recommend buying others for a better price

It would be cheaper

Found it Cheaper Elsewhere

Durability7%−0.11

Broke after one month

Broke after first use

Broke within a few weeks

Quality-Overall7%+0.54

Poor Quality

expensive for a poorly made product

Absolute garbage

Love

Pest/Insect Control14%+0.31

Kills the bugs

Great for killing pests

Good pest control

Quality-Overall13%+0.54

Great build quality

The build quality is solid

Excellent Product

Value For Money11%+0.22

Money well spent

Good price

Excellent Value for Money

Advertised Vs Actual Product10%+1.11

As described

Better than expected

Does what it says

Ease Of Use7%+0.70

easy to handle

Easy to use

easy to operate

Return

0.7% Return rate 15% Fixable by listing

Functionality-Overall40%▆▇▇▇██

Did not work

Never worked

Doest work

Size-Overall11%█▂▇▇▆▆

very small containers

Smaller than expected

Too big

Defective Material/Parts10%▇█▆▅▇▆
Pest/Insect Control8%▇▇▄█▆▆

No flies caught

Doesnt catch flies

Didn't kill a single fly

Charging8%▆█▄█▇▆

Not charging

Doesnt charge

Does not hold a charge

FAQ

Common Fly Zapper questions

Answered from the same tracked data.