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Pipe

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -4.7% this quarter, so Pipe is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£297K/yr710K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
57%top-5 click share · 18 brands · 27 sellers

Flapen Score

Pipe against its category

The dotted line is the Home & Garden average. Past it, Pipe is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pipe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pipe 710K times last year and spent an estimated £297K. The top 5 brands take 60% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 710K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £297K a year.

Searches, last 12 months
710K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
3.5%
Market size, estimated
£297Ka year
Peak month
December1.4× the quietest month
Top search term
smoking pipe162K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £3.54 to £33.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £12.08 that is £3K to £6K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£3.54–£33.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #248 within Barware. It carries 360 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
91%
Out of stock, average day
3.7%
Average rank
#248in Barware
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
360per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Pipe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£30K£59K£89K£119K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

27

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

57%

Top 20: 97%

Open market

35%

  • kuou24%
  • DIMJ16%
  • Dutch Mix8%
  • Budbomb7%
  • INTERNATIONAL BRANDS EXCESS STOCK TRADING U.K. I BEST U.K5%
  • MUXIANG5%

Demand

Pipe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Pipe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoking pipe162K/yr
  • pipe131K/yr
  • weed pipe83K/yr
  • tobacco pipe60K/yr
  • pipes50K/yr
  • pipe tobacco40K/yr
  • weed pipe for smoking marijuana17K/yr
  • pipe smoking22K/yr
  • smoking pipe weed22K/yr
  • pipes smoking15K/yr

Reviews and returns

What reviews say buyers love and hate about Pipe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.38

Awful taste

Awful minty taste

theres no accounting for taste - what I dislike about it might be right up someone elses street

Smell17%−0.14

Smell like strawberry

I do not like it at all, it is very potent in scent and taste

Smell

Durability9%−0.12

Broke straight away

Not built to last

Lasted just over a month

Value For Money9%−0.06

Not worth it

Waste of money

wasted 10 quid

Quality-Overall7%+0.82

for me was not the best

Not great quality for me

Not good

Love

Taste-Overall13%−0.38

so smooth & tastes n smells lovely

Great taste

Its fine if you like minty tastes

Quality-Overall13%+0.82

Great flavour,Great product

Good quality

Quality beginner pipe

Smell12%−0.14

The smell is so strong

Great fruity smell

Tastes and smells great

Advertised Vs Actual Product12%+0.83

Exactly as described

Does the job

Does the job

Flavor5%

Great flavour

pleasant especially expecting a pure fruit flavour

if it didnt have that minty taste it would be perfect to for flavours to match strains

Return

0.3% Return rate 29% Fixable by listing

Functionality-Overall17%█▄▁▁▁▅
Durability14%▁▃▃█▁▄

Broke straight away

Not built to last

Lasted just over a month

Advertised Vs Actual Product14%▁▂▂▁█▁
Size-Overall13%▁▃█▁▁▁

Small tank

Defective Material/Parts10%█▄▄▁▁▃

FAQ

Common Pipe questions

Answered from the same tracked data.