Baby Toys

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

5.2M

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

2.4%

Market size, estimated

£1.5Ma year

Peak month

December4.1× the quietest month

Top search term

baby toys1.7M searches a year

Listings sell for £11.87 on average, from £3.03 to £31.93. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,000 to 1,250 of them. At £11.87 that is £12K to £15K a year per listing.

Average price

£11.87under the $15 to $100 sweet spot

Price range

£3.03–£31.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

1,000–1,250

Revenue per listing a year

£12K–£15K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #31 within Activity & Entertainment. It carries 7,937 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#31in Activity & Entertainment

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,937per listing

Listings tracked

84

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months