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Nappy Bin Refill Cassettes

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -8.0% this quarter, so Nappy Bin Refill Cassettes is a Maybe.

Flapen Score
63
63 / 100Top 4% of 638 Baby Products niches · +16 vs the category median of 47
Market size
£1.5M/yr495K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
55%top-5 click share · 12 brands · 34 sellers

Flapen Score

Nappy Bin Refill Cassettes against its category

The dotted line is the Baby Products average. Past it, Nappy Bin Refill Cassettes is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Nappy Bin Refill Cassettes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nappy Bin Refill Cassettes 495K times last year and spent an estimated £1.5M. The top 5 brands take 82% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
495K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
15.8%
Market size, estimated
£1.5Ma year
Peak month
July1.4× the quietest month
Top search term
tommee tippee nappy bin refills210K searches a year

02 · Price

A sale here is worth £18.66.

Listings sell for £18.66 on average, from £9.71 to £46.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £18.66 that is £56K to £75K a year per listing.

Average price
£18.66inside the $15 to $100 sweet spot
Price range
£9.71–£46.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£56K–£75K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #23 within Nappy Changing. It carries 1,417 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#23in Nappy Changing
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,417per listing
Listings tracked
20

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Nappy Bin Refill Cassettes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

34

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

15%

  • Brand 155%
  • Brand 212%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 15%)

Demand

Nappy Bin Refill Cassettes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Nappy Bin Refill Cassettes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommee tippee nappy bin refills210K/yr
  • nappy bin refill bags57K/yr
  • tommy tippee nappy bin refills39K/yr
  • nappy bin refills16K/yr
  • nappy bin refill60K/yr
  • nappy bin bags14K/yr
  • tomee tippee nappy refill17K/yr
  • tommee tippee bin refills13K/yr
  • twist and click nappy bin refills18K/yr
  • tommee tippee twist and click refill13K/yr

Reviews and returns

What reviews say buyers love and hate about Nappy Bin Refill Cassettes

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
20%of negative reviews mention “Value For Money”
0.4%of orders come back
“Overpriced”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Nappy Bin Refill Cassettes questions

Answered from the same tracked data.