portable bath
Worth a lookShows a sweet-spot price point ($46.21 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£46.21avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great311.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good£6.15–£140.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Market size
Okay£212K£212K/yr · 568K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, portable bath is a £212K/yr Amazon United Kingdom market (568K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
portable bath market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £185K–£231K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 89%
- Out of stock
- 13.7%
- Avg brand age
- 31 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
62
Top-5 brand share
43%
Top 20: 85%
Top-5 click share
36%
Top 20: 74%
Open market
51%
- CROWNSHOP11%
- CO-Z8%
- MYGIIVOVO8%
- Schwänlein8%
- Warmiehomy8%
- MIKIICOCO6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top portable bath search terms
- portable bath78K/yr
- inflatable bath57K/yr
- bath tub60K/yr
- inflatable bath tub adult37K/yr
- portable bathtub adult44K/yr
- pop up bath36K/yr
- foldable bath29K/yr
- bathtub34K/yr
- outdoor bath10K/yr
- foldable bath tub adult22K/yr
Top portable bath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CROWNSHOP Portable Foldable bathtubs for Adults Freestanding Soaking Inst
CROWNSHOP£22.164.1★114 rev
Portable Foldable Bathtub Soaking Bathtub for Hot Shower and Ice Bath Sauna Bath Tub for Adults (94L x 55W x 56H cm)
MYGIIVOVO£33.654.0★150 rev
Foldable Bathtub 80 x 65cm Soaking Bath for Shower and Ice Bath
MIKIICOCO£22.904.2★50 rev
CO-Z Portable Tub with Foot Pump Foldable Bathtub for Adults PVC Inflatable Tub with Detachable Cover Cup Holder 125x50cm Large Outdoor Collapsible Bathtub for Families
CO-Z£33.394.0★447 rev
Ingenuity Tuckaway Toddler Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required 12M-5Y
Ingenuity£16.384.4★1,097 rev
Newest
by launch date
150cm Portable Bathtub with Shelf Foldable Bathtub for 2 Persons No-Inflation Collapsible Soaking Tub for Adults 2-in-1 Ice Bath & Hot SPA Tub for Shower Stall Garden & Camping (Blue)
EclatVivid£58.081 rev
150cm Portable Bathtub with Shelf Foldable Bathtub for 2 Persons No-Inflation Collapsible Soaking Tub for Adults 2-in-1 Ice Bath & Hot SPA Tub for Shower Stall Garden & Camping (Yellow)
EclatVivid£55.3713 rev
Simcat Portable Foldable Bathtub Large Soaking Bathtub for Hot Shower and Ice Bath Freestanding Bath tub for Adults Kids (Blue)
Simcat£36.8722 rev
Inflatable Portable Adult Bath Tub Foldable Free-Standing Bathtub Blow Up Bath Tub with Cushion Inflatable Pool for Adult Children Spa Bath Blue 160 * 84 * 64cm
HHEMSTD£13.117 rev
CROWNSHOP Portable Foldable bathtubs for Adults Freestanding Soaking Inst
CROWNSHOP£22.16114 rev
Trending
90-day click momentum150cm Portable Bathtub with Shelf Foldable Bathtub for 2 Persons No-Inflation Collapsible Soaking Tub for Adults 2-in-1 Ice Bath & Hot SPA Tub for Shower Stall Garden & Camping (Blue)
EclatVivid£58.084.0★
Inflatable Portable Adult Bath Tub Foldable Free-Standing Bathtub Blow Up Bath Tub with Cushion Inflatable Pool for Adult Children Spa Bath Blue 160 * 84 * 64cm
HHEMSTD£13.114.8★
Inflatoast Inflatable Bathtub Large Unisex Portable Hot Bath Tub with Manual Pump Foldable Home Spa for Men & Women Deep Soaking Tub for Physical Relaxation 158cm (Dark Grey)
Inflatoast£41.264.0★
Ingenuity Tuckaway Toddler Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required 12M-5Y
Ingenuity£16.384.4★
folconroad Portable Bath Adult Double Foldable Bathtub Soaking Standing Bath Tub for Adults Kids Ideal for Hot Bath Ice Bath (Starry Blue)
folconroad£25.803.8★
What buyers say about portable bath
What buyers praise and complain about, mined from review topics.What buyers love
“Overall good quality, easy to set up, to use and fold back away as well”
“its the perfect size for her”
“Excellent value”
“Easy to use”
“Easy to build”
“Sturdy and easy set up”
“It's very comfortable”
“Its also great that its portable”
“Easy to store”
“Exactly what I wanted”
What buyers complain about
“Small”
“This tub leaks”
“In other reviews some people were saying that it was the quality of inflatable spas, I dont agree”
“over time, I think there must be an easier product to use”
“It is quite flimsy”
“draining tube poor quality”
“Just started filling up with water”
“Although it is a fairly cheaply made product so won't last forever”
“of course that would make it considerably more expensive”
“Does not look anything like the picture”
Top return reasons
Common questions
- Is portable bath profitable to sell on Amazon United Kingdom?
- The niche generates £212K/yr across 53 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is +14.6%. Flapen's verdict: Worth a look (63/100).
- How competitive is the portable bath niche?
- 40 brands and 62 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in portable bath?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 2.0%.
- When does demand for portable bath peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the portable bath niche?
- Listings span £6.15–£140.44; the average listing price is £46.21 (sweet spot $15–$100). The average incumbent carries 311 reviews — the moat a new listing must climb.