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Hose Pipe

Pass

Hose Pipe scores 86 out of 100, a Pass. Shoppers spend $5.4M a year here, search demand grew +167.3% this quarter, and returns run at 1.3% of orders.

Flapen Score
86
86 / 100
Top 1% of 5,777 Home & Garden niches · +35 vs the category median of 51
Market size
£5.4M/yr5.1M searches / yr
90-day growth
+167.3%search demand this quarter
Competition
30%top-5 click share · 33 brands · 193 sellers

Flapen Score

Hose Pipe against its category

The dotted line is the Home & Garden average. Past it, Hose Pipe is stronger. Inside it, weaker.

86Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hose Pipe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hose Pipe 5.1M times last year and spent an estimated £5.4M. The top 5 brands take 40% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 86 out of 100, a Pass.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +167.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.4M a year.

Searches, last 12 months
5.1M
Growth, 90 days vs prior 90
+167.3%
Conversion, latest week
5.1%
Market size, estimated
£5.4Ma year
Peak month
May10.3× the quietest month
Top search term
hose pipe1.7M searches a year

02 · Price

A sale here is worth £20.72.

Listings sell for £20.72 on average, from £7.92 to £59.45. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At £20.72 that is £83K to £104K a year per listing.

Average price
£20.72inside the $15 to $100 sweet spot
Price range
£7.92–£59.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
4,000–5,000
Revenue per listing a year
£83K–£104K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #43 within Watering Equipment. It carries 5,473 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
10.1%
Average rank
#43in Watering Equipment
Average rating
3.86 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,473per listing
Listings tracked
51

04 · Newcomers

Amazon counts 11 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
11Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hose Pipe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£162K£324K£486K£648K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

193

Top-5 brand share

40%

Top 20: 88%

Top-5 click share

30%

Top 20: 71%

Open market

56%

  • Hozelock11%
  • CNMTCCO11%
  • HOMOZE7%
  • KETTOYA6%
  • HGLCM5%
  • Jsdoin5%

Demand

Hose Pipe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.3×

Search terms

Top Hose Pipe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hose pipe1.7M/yr
  • garden hose1.4M/yr
  • hose429K/yr
  • hosepipes for garden286K/yr
  • expandable garden hose243K/yr
  • hosepipe161K/yr
  • garden hoses140K/yr
  • garden hose pipe146K/yr
  • hose pipe expandable74K/yr
  • expanding hose83K/yr

Reviews and returns

What reviews say buyers love and hate about Hose Pipe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.42

Didnt last

broke quickly

Breaks easily

Leak-Proof18%

Leaking everywhere

It leaks

it has developed a leak

Quality-Overall15%+0.99

Rubbish quality

Cheap and very poor quality

Awful quality

Size-Overall5%−0.01

To small

Too short

Don't fit

Value For Money4%+1.11

for the price its not good enough

this item isnt cheap

overpriced

Love

Quality-Overall24%+0.99

Good quality kit

Decent build quality

Absolute quality

Value For Money14%+1.11

Good for price

Excellent value

Value for money

Ease Of Use7%+0.51

easy to handle

Easy to store

Ease of use

Advertised Vs Actual Product6%+0.35

As described

Exactly what I wanted

BETTER THAN EXPECTED

Weight Light5%+0.48

Lightweight and easy to handle

Lightweight & easy to use

Lightweight and easy to maneuver

Return

1.3% Return rate 39% Fixable by listing

Size-Overall30%▆███▇█

To small

Too short

Don't fit

Leak-Proof19%█▄▆▇██

Leaking everywhere

It leaks

it has developed a leak

Defective Material/Parts5%█▆▆▅▅▅
Connectivity-Overall5%▄▇█▆▅▅
Durability5%▅█▃▄▅▇

Didnt last

broke quickly

Breaks easily

FAQ

Common Hose Pipe questions

Answered from the same tracked data.