Dog Cooling Mats

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

3.1%

Market size, estimated

£1.8Ma year

Peak month

July235.9× the quietest month

Top search term

dog cooling mat1.2M searches a year

Listings sell for £14.01 on average, from £4.24 to £37.92. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,000 to 1,250 of them. At £14.01 that is £14K to £18K a year per listing.

Average price

£14.01under the $15 to $100 sweet spot

Price range

£4.24–£37.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

1,000–1,250

Revenue per listing a year

£14K–£18K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #126 within Cats. It carries 1,473 reviews at 3.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

63%

Out of stock, average day

17.3%

Average rank

#126in Cats

Average rating

3.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,473per listing

Listings tracked

121

43 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

43

Successful launches

23Amazon's first-year sales bar

Average brand age

30 months