Cat Litter Tray
PassCat Litter Tray scores 67 out of 100, a Pass. Shoppers spend an estimated $4.8M a year here, demand is soft, at -3.6% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 875 Pet Supplies niches · +17 vs the category median of 5067
- Market size
- £4.8M/yr3.8M searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 39%top-5 click share · 29 brands · 108 sellers
Flapen Score
Cat Litter Tray against its category
The dotted line is the Pet Supplies average. Past it, Cat Litter Tray is stronger. Inside it, weaker.
Market
The Cat Litter Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Litter Tray 3.8M times last year and spent an estimated £4.8M. The top 5 brands take 60% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.8M a year.
- Searches, last 12 months
- 3.8M
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £4.8Ma year
- Peak month
- October1.4× the quietest month
- Top search term
- cat litter tray1.4M searches a year
02 · Price
A sale here is worth £27.70.
Listings sell for £27.70 on average, from £3.35 to £325.25. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At £27.70 that is £69K to £83K a year per listing.
- Average price
- £27.70inside the $15 to $100 sweet spot
- Price range
- £3.35–£325.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £69K–£83K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #43 within Cats. It carries 1,988 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 64%
- Out of stock, average day
- 2.9%
- Average rank
- #43in Cats
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,988per listing
- Listings tracked
- 50
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Cat Litter Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Petface Cat Litter Tray 42 cm Suitable for All Cats Assorted Colour at Random (Pack of 1)
- Price
- £4.09
- Rating
- 4.4/5
- Reviews
- 3,216
- Age
- 8y ago

Cat Litter Tray Box Litter Box Plastic Cat Open Top Litter Tray with Free Scoop Kitten Detachable Rim Easy Cleaning 49 x 38 x 23cm (Grey)
- Price
- £8.84
- Rating
- 4.5/5
- Reviews
- 1,914
- Age
- 2y ago

Petface Hooded Corner Cat Litter Tray Pet Privacy Reduce Odours & Keep Your Home Fresh Scoop Provided 56L x 38W x 46H cm
- Price
- £14.61
- Rating
- 4.4/5
- Reviews
- 3,216
- Age
- 7y ago

Moderna Cat litter Tray Warm Grey 42cm
- Price
- £5.03
- Rating
- 4.5/5
- Reviews
- 3,824
- Age
- 8y ago

Vivo Technologies Large Cat Litter Box Litter Tray Foldable Litter Box with Lid Scoop Flap Door Slide-Out Tray for Easy Cleaning Large Anti-Splashing Hooded Space Cat Litter Tray
- Price
- £18.99
- Rating
- 4.0/5
- Reviews
- 156
- Age
- 1y ago
Trending
estimated 90-day click momentum
Cat Litter Tray Box Litter Box Plastic Cat Open Top Litter Tray with Free Scoop Kitten Detachable Rim Easy Cleaning 49 x 38 x 23cm (Dark Grey)
- Price
- £10.33
- Rating
- 4.5/5
- Reviews
- 1,914
- Age
- 4mo ago

Rex & Roxy Cat Litter Tray | Litter Tray With Scoop | Cat Littering Box | Kitten Littering Trays With Open Top Large Trays With Detachable Rim Non Stick Surface Splash Guards | 50x38x24cm (Pink)
- Price
- £8.68
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 4mo ago

Petface Cat Litter Tray 42 cm Suitable for All Cats Assorted Colour at Random (Pack of 1)
- Price
- £4.09
- Rating
- 4.4/5
- Reviews
- 3,216
- Age
- 8y ago

Catit Large Hooded Grey Litter Box with Airsift Filter System
- Price
- £21.67
- Rating
- 4.2/5
- Reviews
- 27,426
- Age
- 15y ago

Vivifying Stainless Steel Cat Litter Tray Easy to Clean and Odour-Resistant XL Stainless Steel Cat Litter Box with Scoop for Cats up to 8.2kg (Grey)
- Price
- £25.74
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 1y ago
Newest
by launch date
Rex & Roxy Cat Litter Tray | Litter Tray With Scoop | Cat Littering Box | Kitten Littering Trays With Open Top Large Trays With Detachable Rim Non Stick Surface Splash Guards | 50x38x24cm (Pink)
- Price
- £8.68
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 4mo ago

Cat Litter Tray Box Litter Box Plastic Cat Open Top Litter Tray with Free Scoop Kitten Detachable Rim Easy Cleaning 49 x 38 x 23cm (Dark Grey)
- Price
- £10.33
- Rating
- 4.5/5
- Reviews
- 1,914
- Age
- 4mo ago

Amazon Basics Tall Open Top Cat Litter Tray Box with High Walls Includes Scoop Easy to Clean White/Grey 51x38x20cm for Bigger Cats and Multi-Cat Households
- Price
- £12.89
- Rating
- 4.3/5
- Reviews
- 456
- Age
- 9mo ago

Vivifying Stainless Steel Cat Litter Tray Easy to Clean and Odour-Resistant XL Stainless Steel Cat Litter Box with Scoop for Cats up to 8.2kg (Grey)
- Price
- £25.74
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 1y ago

Rex & Roxy Cat Litter Tray | Litter Tray With Scoop | Cat Littering Box | Kitten Littering Trays With Open Top | Large Trays With Detachable Rim | Non Stick Surface | Splash Guards | 35 x 45 x 22cm
- Price
- £10.81
- Rating
- 4.3/5
- Reviews
- 307
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
29 falling
Sellers
108
Est. top-5 brand share
60%
Top 20: 93%
Est. top-5 click share
39%
Top 20: 74%
Open market
35%
- Petface23%
- Vivo Technologies18%
- Moderna7%
- Cat Centre7%
- Vivifying6%
- Rex & Roxy5%
Demand
Cat Litter Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cat Litter Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cat litter tray1.4M/yr
- litter tray686K/yr
- cat litter box588K/yr
- litter box177K/yr
- kitten litter tray121K/yr
- large cat litter tray107K/yr
- cat litter tray with lid68K/yr
- cat litter trays153K/yr
- enclosed cat litter box60K/yr
- cat tray53K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Litter Tray
We read the reviews and the return reasons for every product selling here.
“not true size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Litter Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









