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Cat Litter Tray

Pass

Cat Litter Tray scores 67 out of 100, a Pass. Shoppers spend $4.8M a year here, demand is soft, at -3.6% this quarter, and returns run at 0.3% of orders.

Flapen Score
67
67 / 100
Top 3% of 875 Pet Supplies niches · +17 vs the category median of 50
Market size
£4.8M/yr3.8M searches / yr
90-day growth
-3.6%search demand this quarter
Competition
39%top-5 click share · 29 brands · 108 sellers

Flapen Score

Cat Litter Tray against its category

The dotted line is the Pet Supplies average. Past it, Cat Litter Tray is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Litter Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Litter Tray 3.8M times last year and spent an estimated £4.8M. The top 5 brands take 60% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.8M a year.

Searches, last 12 months
3.8M
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
4.5%
Market size, estimated
£4.8Ma year
Peak month
October1.4× the quietest month
Top search term
cat litter tray1.4M searches a year

02 · Price

A sale here is worth £27.70.

Listings sell for £27.70 on average, from £3.35 to £325.25. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At £27.70 that is £69K to £83K a year per listing.

Average price
£27.70inside the $15 to $100 sweet spot
Price range
£3.35–£325.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
2,500–3,000
Revenue per listing a year
£69K–£83K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #43 within Cats. It carries 1,988 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
64%
Out of stock, average day
2.9%
Average rank
#43in Cats
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,988per listing
Listings tracked
50

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cat Litter Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£191K£382K£573K£764K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

108

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

39%

Top 20: 74%

Open market

35%

  • Petface23%
  • Vivo Technologies18%
  • Moderna7%
  • Cat Centre7%
  • Vivifying6%
  • Rex & Roxy5%

Demand

Cat Litter Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cat Litter Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat litter tray1.4M/yr
  • litter tray686K/yr
  • cat litter box588K/yr
  • litter box177K/yr
  • kitten litter tray121K/yr
  • large cat litter tray107K/yr
  • cat litter tray with lid68K/yr
  • cat litter trays153K/yr
  • enclosed cat litter box60K/yr
  • cat tray53K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Litter Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.08

not true size

This is huge

Bit small

Leak-Proof7%

Leaking is unbearable

Its just leaking between the tray

leaks like a sieve

Smell6%−0.01

The smell of this stuff is actually horrific

Not good for odours

No smell

Strength6%−0.06

flimsy

not very sturdy

Quite flimsy

Quality-Overall5%+0.21

Flimsy build quality

Bad quality

it's abit cheap quality

Love

Size-Overall16%−0.08

True to size

Its big enough

Excellent size

Ease Of Cleaning15%+1.44

Easier to clean

Easy to set up and clean

Great to keep clean

Quality-Overall14%+0.21

Good quality, came on time

Amazing quality

with great build quality

Value For Money13%+1.48

great value for money

Excellent value

Excellent price

Pet Friendly8%

Cat happy

perfect for my cats

Cats love it

Return

0.3% Return rate 77% Fixable by listing

Size-Overall63%▇▇█▇█▇

not true size

This is huge

Bit small

Defective Material/Parts6%▅█▅▅▅▅
Quality-Overall4%▄█▄▃▅▅

Flimsy build quality

Bad quality

it's abit cheap quality

Escape Proof3%█▄▃▅▄▄
Functionality-Overall2%▅▄▄▄▅█

FAQ

Common Cat Litter Tray questions

Answered from the same tracked data.