Is cat litter tray profitable to sell on Amazon United Kingdom?

The niche generates £4.8M/yr across 50 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (67/100).

How competitive is the cat litter tray niche?

29 brands and 108 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in cat litter tray?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Smell. The return rate is 0.3%.

When does demand for cat litter tray peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cat litter tray niche?

Listings span £3.35–£325.25; the average listing price is £27.70 (sweet spot $15–$100). The average incumbent carries 1,988 reviews — the moat a new listing must climb.

cat litter tray

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Incredible£4.8M

£4.8M/yr · 3.8M searches

Avg price

Incredible£27.70

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,987.86

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£3.35–£325.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cat litter tray is a £4.8M/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 67/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cat litter tray market data

Units sold / yr: 150K–200K; avg 2,500–3,000/product
Revenue / yr: £4.2M–£5.5M; units × avg price
Conversion rate: 4.5%
Avg BSR: #43
Page quality: 0%
Prime: 64%
Sponsored: 88%
Out of stock: 2.9%
Avg brand age: 34 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

108

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

39%

Top 20: 74%

Open market

35%

Petface23%
Vivo Technologies18%
Moderna7%
Cat Centre7%
Vivifying6%
Rex & Roxy5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cat litter tray search terms

cat litter tray1.4M/yr -3.8%3.4% conv.
litter tray686K/yr +2.1%4.5% conv.
cat litter box588K/yr -10.7%1.7% conv.
litter box177K/yr +6.2%2.1% conv.
kitten litter tray121K/yr +94.2%3.8% conv.
large cat litter tray107K/yr -21.8%2.8% conv.
cat litter tray with lid68K/yr +6.4%2.2% conv.
cat litter trays153K/yr -28.5%1.3% conv.
enclosed cat litter box60K/yr -12.7%1.5% conv.
cat tray53K/yr -1.3%4.1% conv.

All search terms

Top cat litter tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Petface Cat Litter Tray 42 cm Suitable for All Cats Assorted Colour at Random (Pack of 1)

Petface£4.094.4★3,216 rev

Cat Litter Tray Box Litter Box Plastic Cat Open Top Litter Tray with Free Scoop Kitten Detachable Rim Easy Cleaning 49 x 38 x 23cm (Grey)

Vivo Technologies£8.844.5★1,914 rev

Petface Hooded Corner Cat Litter Tray Pet Privacy Reduce Odours & Keep Your Home Fresh Scoop Provided 56L x 38W x 46H cm

Petface£14.614.4★3,216 rev

Moderna Cat litter Tray Warm Grey 42cm

Moderna£5.034.5★3,824 rev

Vivo Technologies Large Cat Litter Box Litter Tray Foldable Litter Box with Lid Scoop Flap Door Slide-Out Tray for Easy Cleaning Large Anti-Splashing Hooded Space Cat Litter Tray

Vivo Technologies£18.994.0★156 rev

Newest

by launch date

Rex & Roxy Cat Litter Tray | Litter Tray With Scoop | Cat Littering Box | Kitten Littering Trays With Open Top Large Trays With Detachable Rim Non Stick Surface Splash Guards | 50x38x24cm (Pink)

Rex & Roxy£8.6851 rev

4mo ago

Cat Litter Tray Box Litter Box Plastic Cat Open Top Litter Tray with Free Scoop Kitten Detachable Rim Easy Cleaning 49 x 38 x 23cm (Dark Grey)

Vivo Technologies£10.331,914 rev

4mo ago

Amazon Basics Tall Open Top Cat Litter Tray Box with High Walls Includes Scoop Easy to Clean White/Grey 51x38x20cm for Bigger Cats and Multi-Cat Households

Amazon Basics£12.89456 rev

9mo ago

Vivifying Stainless Steel Cat Litter Tray Easy to Clean and Odour-Resistant XL Stainless Steel Cat Litter Box with Scoop for Cats up to 8.2kg (Grey)

Vivifying£25.74257 rev

1y ago

Rex & Roxy£10.81307 rev

1y ago

What buyers say about cat litter tray

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“True to size”

Ease Of Cleaning15%

“Easier to clean”

Quality-Overall14%

“Good quality, came on time”

Value For Money13%

“great value for money”

Pet Friendly8%

“Cat happy”

Advertised Vs Actual Product5%

“Better Than Expected”

Smell5%

“No horrible smells”

Strength4%

“Very sturdy”

Ease Of Use3%

“Easy to use”

Design-Overall2%

“Very sturdy design”

What buyers complain about

Size-Overall23%

“not true size”

Leak-Proof7%

“Leaking is unbearable”

Smell6%

“The smell of this stuff is actually horrific”

Strength6%

“flimsy”

Quality-Overall5%

“Flimsy build quality”

Value For Money5%

“a little bit over priced”

Ease Of Use4%

“fiddly to close/open”

Ease Of Cleaning4%

“Hard to clean”

Advertised Vs Actual Product2%

“Item not matching the description”

Durability2%

“broke as soon as my boyfriend put it together”

Top return reasons

Size-Overall63%

Defective Material/Parts6%

Quality-Overall4%

Escape Proof3%

Functionality-Overall2%

Advertised Vs Actual Product2%

Strength2%

Smell2%

Color1%

Ease Of Use1%

Common questions

Is cat litter tray profitable to sell on Amazon United Kingdom?: The niche generates £4.8M/yr across 50 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (67/100).
How competitive is the cat litter tray niche?: 29 brands and 108 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in cat litter tray?: Top complaints mined from reviews: Size-Overall, Leak-Proof, Smell. The return rate is 0.3%.
When does demand for cat litter tray peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the cat litter tray niche?: Listings span £3.35–£325.25; the average listing price is £27.70 (sweet spot $15–$100). The average incumbent carries 1,988 reviews — the moat a new listing must climb.