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Cat Water Fountain

Pass

Cat Water Fountain scores 72 out of 100, a Pass. Shoppers spend $1.7M a year here, search demand grew +77.8% this quarter, and returns run at 1.8% of orders.

Flapen Score
72
72 / 100
Top 2% of 875 Pet Supplies niches · +22 vs the category median of 50
Market size
£1.7M/yr2.2M searches / yr
90-day growth
+77.8%search demand this quarter
Competition
50%top-5 click share · 21 brands · 31 sellers

Flapen Score

Cat Water Fountain against its category

The dotted line is the Pet Supplies average. Past it, Cat Water Fountain is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Water Fountain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Water Fountain 2.2M times last year and spent an estimated £1.7M. The top 5 brands take 62% of clicks. Demand peaks in Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +77.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+77.8%
Conversion, latest week
4.0%
Market size, estimated
£1.7Ma year
Peak month
July1.9× the quietest month
Top search term
cat water fountain for drinking601K searches a year

02 · Price

A sale here is worth £18.61.

Listings sell for £18.61 on average, from £11.50 to £34.76. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £18.61 that is £37K to £47K a year per listing.

Average price
£18.61inside the $15 to $100 sweet spot
Price range
£11.50–£34.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£37K–£47K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #23 within Cats. It carries 3,510 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
13.8%
Average rank
#23in Cats
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,510per listing
Listings tracked
29

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
29 months

Products

Top Cat Water Fountain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£84K£168K£252K£336K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

31

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

50%

Top 20: 90%

Open market

32%

  • GIOTOHUN26%
  • BalimoPet11%
  • DOOOB10%
  • FEELNEEDY9%
  • PawPoll7%
  • ATMZIQXR6%

Demand

Cat Water Fountain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Cat Water Fountain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat water fountain for drinking601K/yr
  • cat water fountain456K/yr
  • cat fountain274K/yr
  • dog water fountain157K/yr
  • kitty spout water fountain59K/yr
  • stainless steel cat water fountain80K/yr
  • pet water fountain79K/yr
  • water fountain cat bowl94K/yr
  • kitty spout47K/yr
  • wireless cat water fountain47K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Water Fountain

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability36%−0.46

Doesn't last

Broke quickly

Broke after a few weeks

Water Flow5%+0.16

no running water

no water flowing

no water is being pumped through

Filtration5%−0.02

Filters not brilliant

the filters are cheap quality

the water doesnt filter properly

Size-Overall5%

they don't fit

it is loose

To small

Quality-Overall4%+0.59

Quality looks cheap

Not good quality

Needs better quality control

Love

Pet Friendly23%

Cats Love it

Good for dogs too

My dog loves this

Quality-Overall13%+0.59

Excellent build quality at competitive price

Brilliant quality

Very strong build quality

Ease Of Cleaning12%+0.72

Great fountain easy to clean

Easy to set up and clean

Cleaning is easy

Water Flow10%+0.16

the water flow is good

Perfect Water Fountain

The water flow is quiet

Value For Money9%+0.46

Amazing value

much cheaper

Great value

Return

1.8% Return rate 23% Fixable by listing

Size-Overall18%███▇▆▆

they don't fit

it is loose

To small

Functionality-Overall17%▆▆███▇

Not useful for us, unfortunately

Doesnt work

Stops working

Defective Material/Parts8%█▅▄▆▆▄
Durability7%▅▆▇▇▇█

Doesn't last

Broke quickly

Broke after a few weeks

Water Flow7%▃▅▇▅█▆

no running water

no water flowing

no water is being pumped through

FAQ

Common Cat Water Fountain questions

Answered from the same tracked data.