Skip to content

Pooper Scooper

Pass

Pooper Scooper scores 65 out of 100, a Pass. Shoppers spend $525K a year here, demand is soft, at -33.5% this quarter, and returns run at 0.9% of orders.

Flapen Score
65
65 / 100
Top 5% of 875 Pet Supplies niches · +15 vs the category median of 50
Market size
£525K/yr595K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
36%top-5 click share · 39 brands · 59 sellers

Flapen Score

Pooper Scooper against its category

The dotted line is the Pet Supplies average. Past it, Pooper Scooper is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pooper Scooper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pooper Scooper 595K times last year and spent an estimated £525K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 65 out of 100, a Pass.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 595K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £525K a year.

Searches, last 12 months
595K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
7.2%
Market size, estimated
£525Ka year
Peak month
February1.8× the quietest month
Top search term
pooper scooper179K searches a year

02 · Price

A sale here is worth £12.21.

Listings sell for £12.21 on average, from £5.93 to £20.74. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £12.21 that is £9K to £12K a year per listing.

Average price
£12.21under the $15 to $100 sweet spot
Price range
£5.93–£20.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #29 within Litter & Housetraining. It carries 892 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
94%
Out of stock, average day
12.6%
Average rank
#29in Litter & Housetraining
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
892per listing
Listings tracked
49

04 · Newcomers

Amazon counts 3 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pooper Scooper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£16K£31K£47K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

59

Top-5 brand share

43%

Top 20: 85%

Top-5 click share

36%

Top 20: 75%

Open market

52%

  • YONTINY11%
  • Harbour Housewares11%
  • Faankiton9%
  • Clyndora7%
  • Yangbaga6%
  • SuperGift.com5%

Demand

Pooper Scooper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 1.8×

Search terms

Top Pooper Scooper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pooper scooper179K/yr
  • dog pooper scooper110K/yr
  • poop scoop65K/yr
  • dog poop scooper45K/yr
  • pooper scooper long handle36K/yr
  • poop scoops for dogs31K/yr
  • pooper scoopers29K/yr
  • poo scooper for dogs17K/yr
  • dog poop picker upper12K/yr
  • poo picker12K/yr

Reviews and returns

What reviews say buyers love and hate about Pooper Scooper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.25

Way too big

This item is too short

To small

Strength11%−0.03

Not very strong

So very flimsy

Brittle

Durability10%−0.18

broke after 2 days

Broke within 5 mins

broke with in a week

Quality-Overall10%+0.51

Debatable quality

Broken rubbish quality

Average quality

Ease Of Use8%+2.00

Not easy to use

Sometimes it can be a little fiddly to close after using

Not as easy to use

Love

Ease Of Use24%+2.00

EASY TO USE

Easy to use and put together

Makes life much easier

Quality-Overall16%+0.51

Excellent product

A well-built set of tools

It's well made

Strength12%−0.03

a nice sturdy plastic

Very strong

This is fairly stable for what it is

Advertised Vs Actual Product11%+1.04

Work perfectly, as described

Just what I needed

It works like a dream

Ease Of Cleaning6%+0.39

easy to clean

The grandson also likes his one for cleaning up after his dog

Just ideal for my garden cleaning

Return

0.9% Return rate 53% Fixable by listing

Size-Overall46%▅▇▅▆██

Way too big

This item is too short

To small

Defective Material/Parts10%▆▄█▄▂▂
Functionality-Overall9%▆▄█▆▆▅

this item could not cope

Can't stop it flopping about

Doesn't work as well for squishier poops

Strength7%█▃▅▃▅▃

Not very strong

So very flimsy

Brittle

Ease Of Use5%▁▄▅█▄▇

Not easy to use

Sometimes it can be a little fiddly to close after using

Not as easy to use

FAQ

Common Pooper Scooper questions

Answered from the same tracked data.