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Eden Dog Food

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 99% of clicks, so Eden Dog Food is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£124K/yr35K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
49%top-5 click share · 6 brands · 8 sellers

Flapen Score

Eden Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Eden Dog Food is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eden Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eden Dog Food 35K times last year and spent an estimated £124K. The top 5 brands take 99% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
7.7%
Market size, estimated
£124Ka year
Peak month
October1.3× the quietest month
Top search term
eden dog food31K searches a year

02 · Price

A sale here is worth £45.64.

Listings sell for £45.64 on average, from £18.53 to £96.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £45.64 that is £0 to £5K a year per listing.

Average price
£45.64inside the $15 to $100 sweet spot
Price range
£18.53–£96.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 3% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #787 within Food. It carries 48 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
3%
Out of stock, average day
3.2%
Average rank
#787in Food
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
48per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Eden Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

0%

  • Eden Holistic Pet Foods84%
  • Eden7%
  • Eden & Tigerbox4%
  • Generic3%
  • Wild Antler1%
  • Eden Holistic Petfoods1%

Demand

Eden Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Black Friday '24Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Eden Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.07

Biscuits were too big

Small kibble

Smell13%−0.04

Tothe princess this smell must have been very alluring as she trotted intot he kitchen to investigate this new aroma then went full on gorging mood as if she hadn't eaten for days. she had eaten just a few hours agao at breakfast

It smells really meaty

The smell of this food was a bit strong not over whelming

Value For Money13%+0.99

Yes it's VERY expensive

The only thing I would say is that it is a bit too expensive to use regularly

Pricey

Allergies13%−0.01

My dog has allergies

This has resulted in my dog having loose stools, lethargy, some allergy symptoms including skin and eye issues

Indigestion8%−0.05

he ended up with terrible diarrhoea

Avoid as causes severe diarrhoea

Love

Pet Friendly40%

Dog approved

Dog loves it

Dogs very happy

Quality-Overall29%−0.06

High quality food

High-Quality Dog Food

Excellent product

Value For Money11%+0.99

Good value

good value

Good value for money

Ingredients-Overall6%+0.18

Good ingredients

Excellent ingredients in this kibble

Read the ingredients/company ethics - that also kept me loyal

Taste-Overall4%−0.03

so presumably strong taste

Yummy

FAQ

Common Eden Dog Food questions

Answered from the same tracked data.