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Catio

Pass

Catio scores 65 out of 100, a Pass. Shoppers spend an estimated $403K a year here, search demand grew +36.1% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 875 Pet Supplies niches · +15 vs the category median of 50
Market size
£403K/yr764K searches / yr
90-day growth
+36.1%search demand this quarter
Competition
26%top-5 click share · 33 brands · 63 sellers

Flapen Score

Catio against its category

The dotted line is the Pet Supplies average. Past it, Catio is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Catio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Catio 764K times last year and spent an estimated £403K. The top 5 brands take 60% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £403K a year.

Searches, last 12 months
764K
Growth, 90 days vs prior 90
+36.1%
Conversion, latest week
0.3%
Market size, estimated
£403Ka year
Peak month
May4.9× the quietest month
Top search term
catio282K searches a year

02 · Price

A sale here is worth £159.87.

Listings sell for £159.87 on average, from £22.96 to £876.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £159.87 that is £0 to £16K a year per listing.

Average price
£159.87above the $15 to $100 sweet spot
Price range
£22.96–£876.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£16K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #159 within Cats. It carries 379 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
34%
Out of stock, average day
29.2%
Average rank
#159in Cats
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
379per listing
Listings tracked
68

04 · Newcomers

11 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
11Amazon's first-year sales bar
Average brand age
31 months

Products

Top Catio products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£8K£16K£24K£32K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

63

Est. top-5 brand share

60%

Top 20: 93%

Est. top-5 click share

26%

Top 20: 60%

Open market

34%

  • LeFluffy17%
  • X-ZONE PET17%
  • MELLCOM13%
  • Rywell6%
  • PawHut6%
  • Generic6%

Demand

Catio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Search terms

Top Catio search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • catio282K/yr
  • catio cat outdoor enclosure141K/yr
  • outdoor cat enclosures61K/yr
  • cat outdoor enclosure37K/yr
  • catios for cats40K/yr
  • cat enclosure31K/yr
  • cat enclosure outdoor21K/yr
  • cattery outdoor for cats20K/yr
  • outdoor catio16K/yr
  • outdoor cat enclosure13K/yr

Reviews and returns

What reviews say buyers love and hate about Catio

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Pet Friendly”
13%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Wrong size”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Catio questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data