catio
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Review moat
Great378.51avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Market size
Good£403K£403K/yr · 764K searches
Avg price
Good£159.87avg listing price — sweet spot $15–$100
Price range
Bad£22.96–£876.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, catio is a £403K/yr Amazon United Kingdom market (764K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
catio market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £320K–£400K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 34%
- Sponsored
- 94%
- Out of stock
- 29.2%
- Avg brand age
- 31 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
63
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
26%
Top 20: 60%
Open market
34%
- LeFluffy17%
- X-ZONE PET17%
- MELLCOM13%
- Rywell6%
- PawHut6%
- Generic6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×
Top catio search terms
- catio282K/yr
- catio cat outdoor enclosure141K/yr
- outdoor cat enclosures61K/yr
- cat outdoor enclosure37K/yr
- catios for cats40K/yr
- cat enclosure31K/yr
- cat enclosure outdoor21K/yr
- cattery outdoor for cats20K/yr
- outdoor catio16K/yr
- outdoor cat enclosure13K/yr
Top catio products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2-in-1 Catio Outdoor Cat Enclosure Cattery Outdoor/Indoor for cats Wooden Cat House Shelter Kitty Cage with 3 Platforms for Patio Indoor Accommodate Up to 2-3 Cats162.05 * 100.08 * 84.58cm
LeFluffy£98.644.5★30 rev
Catio Outdoor Cat Enclosure 180 x 80 x108 cm Cattery Outdoor for Cats House Cage Indoor Wooden Catio with Lockable Door 3 Platforms Weatherproof Accommodate Up to 5-7 Cats
LeFluffy£115.534.6★15 rev
Wooden Cat House Outdoor and Indoor Run Large Cat Enclosure on Wheels 70.9 Upgraded Version Catio Cage with Reinforcement Wooden Strip Waterproof Roof (Medium Type-1)
X-ZONE PET£127.394.4★188 rev
2-in-1 Walk-in Catio Outdoor Cat Enclosure Outdoor Indoor Large Cat House Cat Cage 7 Platforms & 2 Resting Box with Waterproof Roof Accommodate Up to 6 Cat180 * 108 * 80cm
Generic£177.104.1★12 rev
Rywell Catio Cat Outdoor Enclosure Extra Large Spacious and Sturdy Outdoor Cat Playpen Ideal for Patios Camping and Indoor Use with Carry Bag and Ground Stakes
Rywell£90.904.2★241 rev
Newest
by launch date
MELLCOM Outdoor Cat Enclosure Wooden Catio with Waterproof Roof Cat House Side-opening Door Movable 84x100x165cm
MELLCOM£75.642 rev
MELLCOM Outdoor Cat Enclosure Wooden Catio with Waterproof Roof Bridges Small Asphalt Roof Cat Houses Compatible with Wall-Pet Doors 186x70x188cm
MELLCOM£175.213 rev
MELLCOM Catio
MELLCOM£168.111 rev
MELLCOM Outdoor Cat Enclosure
MELLCOM£140.772 rev
MELLCOM Outdoor Cat Enclosure Wooden Catio with Waterproof Roof Cat House Stacked Same-Side Doors Compatible with Wall-Pet Doors Movable 80x80x180cm
MELLCOM£97.694 rev
Trending
90-day click momentumMELLCOM Outdoor Cat Enclosure Wooden Catio with Waterproof Roof Bridges Small Asphalt Roof Cat Houses Compatible with Wall-Pet Doors 186x70x188cm
MELLCOM£175.214.2★
MELLCOM Outdoor Cat Enclosure Wooden Catio with Waterproof Roof Cat House Side-opening Door Movable 84x100x165cm
MELLCOM£75.641.0★
MELLCOM Catio
MELLCOM£168.111.0★
MELLCOM Outdoor Cat Enclosure Wooden Catio with Waterproof Roof Cat House Stacked Same-Side Doors Compatible with Wall-Pet Doors Movable 80x80x180cm
MELLCOM£97.693.0★
Rywell Catio Cat Outdoor Enclosure Extra Large Spacious and Sturdy Outdoor Cat Playpen Ideal for Patios Camping and Indoor Use with Carry Bag and Ground Stakes
Rywell£90.904.2★
What buyers say about catio
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“Good value”
“Good quality Cat House at a reasonable price”
“a multi-levelcat-apartment-block that is sturdy”
“easy to assemble”
“Fits two adult size cats comfortably”
“Easy to use, carry and store”
“Cat feels safe”
“This is really good for cats that are indoor cats”
“Dose the job”
What buyers complain about
“Wrong size”
“A bit flimsy”
“other part difficult to construct”
“Poor quality”
“Instructions wasnt the greatest”
“Not what it seens”
“it keeps breaking when I have done it right”
“Avoid at all cost”
“A bit difficult to fold”
“Cats escaped”
Top return reasons
Common questions
- Is catio profitable to sell on Amazon United Kingdom?
- The niche generates £403K/yr across 68 tracked products. 11 of 34 products launched in the last 360 days are still selling. 90-day search growth is +36.1%. Flapen's verdict: Worth a look (65/100).
- How competitive is the catio niche?
- 33 brands and 63 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in catio?
- Top complaints mined from reviews: Size-Overall, Strength, Assembly/Installation. The return rate is 1.1%.
- When does demand for catio peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.9× the quietest.
- What does it cost to enter the catio niche?
- Listings span £22.96–£876.54; the average listing price is £159.87 (sweet spot $15–$100). The average incumbent carries 379 reviews — the moat a new listing must climb.