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Catio

Pass

Catio scores 65 out of 100, a Pass. Shoppers spend $403K a year here, search demand grew +36.1% this quarter, and returns run at 1.1% of orders.

Flapen Score
65
65 / 100
Top 5% of 875 Pet Supplies niches · +15 vs the category median of 50
Market size
£403K/yr764K searches / yr
90-day growth
+36.1%search demand this quarter
Competition
26%top-5 click share · 33 brands · 63 sellers

Flapen Score

Catio against its category

The dotted line is the Pet Supplies average. Past it, Catio is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Catio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Catio 764K times last year and spent an estimated £403K. The top 5 brands take 60% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £403K a year.

Searches, last 12 months
764K
Growth, 90 days vs prior 90
+36.1%
Conversion, latest week
0.3%
Market size, estimated
£403Ka year
Peak month
May4.9× the quietest month
Top search term
catio282K searches a year

02 · Price

A sale here is worth £159.87.

Listings sell for £159.87 on average, from £22.96 to £876.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £159.87 that is £0 to £16K a year per listing.

Average price
£159.87above the $15 to $100 sweet spot
Price range
£22.96–£876.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£16K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #159 within Cats. It carries 379 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
34%
Out of stock, average day
29.2%
Average rank
#159in Cats
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
379per listing
Listings tracked
68

04 · Newcomers

Amazon counts 11 of last year's 34 launches as successful.

34 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
11Amazon's first-year sales bar
Average brand age
31 months

Products

Top Catio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£8K£16K£24K£32K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

63

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

26%

Top 20: 60%

Open market

34%

  • LeFluffy17%
  • X-ZONE PET17%
  • MELLCOM13%
  • Rywell6%
  • PawHut6%
  • Generic6%

Demand

Catio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Search terms

Top Catio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • catio282K/yr
  • catio cat outdoor enclosure141K/yr
  • outdoor cat enclosures61K/yr
  • cat outdoor enclosure37K/yr
  • catios for cats40K/yr
  • cat enclosure31K/yr
  • cat enclosure outdoor21K/yr
  • cattery outdoor for cats20K/yr
  • outdoor catio16K/yr
  • outdoor cat enclosure13K/yr

Reviews and returns

What reviews say buyers love and hate about Catio

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.08

Wrong size

Huge

Too small

Strength13%−0.11

A bit flimsy

Not very sturdy

clearly not very robust

Assembly/Installation9%

other part difficult to construct

very difficult to assemble

Once put together it was very flimsy

Quality-Overall9%

Poor quality

Its too expensive for this level of quality

Cheap quality

Instructions/User Manual/Troubleshooting6%

Instructions wasnt the greatest

no instructions

instructions were a bit hard to follow at first

Love

Pet Friendly17%

Cats love it

Cats approval

Cats happy

Value For Money14%+0.93

Good value

Worth the money

Good value for money

Quality-Overall12%

Good quality Cat House at a reasonable price

Good quality

It's very well made

Strength10%−0.11

a multi-levelcat-apartment-block that is sturdy

Its very sturdy

sturdy enough for 2 young cats

Assembly/Installation7%

easy to assemble

Easy to put together

with good assembly instructions

Return

1.1% Return rate 37% Fixable by listing

Size-Overall28%▅█▆▄▆▆

Wrong size

Huge

Too small

Defective Material/Parts18%▄▁▄█▄▄
Strength8%▆█▅▄▄▅

A bit flimsy

Not very sturdy

clearly not very robust

Quality-Overall8%▁▁█▄▃▄

Poor quality

Its too expensive for this level of quality

Cheap quality

Escape Proof5%▁▁▁▂▆█

Cats escaped

It's not safe when the cars can escape

they can escape

FAQ

Common Catio questions

Answered from the same tracked data.