Catio
PassCatio scores 65 out of 100, a Pass. Shoppers spend $403K a year here, search demand grew +36.1% this quarter, and returns run at 1.1% of orders.
- Flapen Score
- 65 / 100Top 5% of 875 Pet Supplies niches · +15 vs the category median of 5065
- Market size
- £403K/yr764K searches / yr
- 90-day growth
- +36.1%search demand this quarter
- Competition
- 26%top-5 click share · 33 brands · 63 sellers
Flapen Score
Catio against its category
The dotted line is the Pet Supplies average. Past it, Catio is stronger. Inside it, weaker.
Market
The Catio market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Catio 764K times last year and spent an estimated £403K. The top 5 brands take 60% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £403K a year.
- Searches, last 12 months
- 764K
- Growth, 90 days vs prior 90
- +36.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £403Ka year
- Peak month
- May4.9× the quietest month
- Top search term
- catio282K searches a year
02 · Price
A sale here is worth £159.87.
Listings sell for £159.87 on average, from £22.96 to £876.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £159.87 that is £0 to £16K a year per listing.
- Average price
- £159.87above the $15 to $100 sweet spot
- Price range
- £22.96–£876.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£16K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #159 within Cats. It carries 379 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 34%
- Out of stock, average day
- 29.2%
- Average rank
- #159in Cats
- Average rating
- 4.00 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 379per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 11 of last year's 34 launches as successful.
34 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 34
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Catio products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
2-in-1 Catio Outdoor Cat Enclosure Cattery Outdoor/Indoor for cats Wooden Cat House Shelter Kitty Cage with 3 Platforms for Patio Indoor Accommodate Up to 2-3 Cats162.05 * 100.08 * 84.58cm
- Price
- £98.64
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago

Catio Outdoor Cat Enclosure 180 x 80 x108 cm Cattery Outdoor for Cats House Cage Indoor Wooden Catio with Lockable Door 3 Platforms Weatherproof Accommodate Up to 5-7 Cats
- Price
- £115.53
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

Wooden Cat House Outdoor and Indoor Run Large Cat Enclosure on Wheels 70.9 Upgraded Version Catio Cage with Reinforcement Wooden Strip Waterproof Roof (Medium Type-1)
- Price
- £127.39
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 4y ago

2-in-1 Walk-in Catio Outdoor Cat Enclosure Outdoor Indoor Large Cat House Cat Cage 7 Platforms & 2 Resting Box with Waterproof Roof Accommodate Up to 6 Cat180 * 108 * 80cm
- Price
- £177.10
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago

Rywell Catio Cat Outdoor Enclosure Extra Large Spacious and Sturdy Outdoor Cat Playpen Ideal for Patios Camping and Indoor Use with Carry Bag and Ground Stakes
- Price
- £90.90
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 6mo ago
Trending
90-day click momentum
MELLCOM Outdoor Cat Enclosure Wooden Catio with Waterproof Roof Bridges Small Asphalt Roof Cat Houses Compatible with Wall-Pet Doors 186x70x188cm
- Price
- £175.21
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 2mo ago

MELLCOM Outdoor Cat Enclosure Wooden Catio with Waterproof Roof Cat House Side-opening Door Movable 84x100x165cm
- Price
- £75.64
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 1mo ago

MELLCOM Catio
- Price
- £168.11
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

MELLCOM Outdoor Cat Enclosure Wooden Catio with Waterproof Roof Cat House Stacked Same-Side Doors Compatible with Wall-Pet Doors Movable 80x80x180cm
- Price
- £97.69
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 3mo ago

Rywell Catio Cat Outdoor Enclosure Extra Large Spacious and Sturdy Outdoor Cat Playpen Ideal for Patios Camping and Indoor Use with Carry Bag and Ground Stakes
- Price
- £90.90
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 6mo ago
Newest
by launch date
MELLCOM Outdoor Cat Enclosure Wooden Catio with Waterproof Roof Cat House Side-opening Door Movable 84x100x165cm
- Price
- £75.64
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 1mo ago

MELLCOM Outdoor Cat Enclosure Wooden Catio with Waterproof Roof Bridges Small Asphalt Roof Cat Houses Compatible with Wall-Pet Doors 186x70x188cm
- Price
- £175.21
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 2mo ago

MELLCOM Catio
- Price
- £168.11
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

MELLCOM Outdoor Cat Enclosure
- Price
- £140.77
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 2mo ago

MELLCOM Outdoor Cat Enclosure Wooden Catio with Waterproof Roof Cat House Stacked Same-Side Doors Compatible with Wall-Pet Doors Movable 80x80x180cm
- Price
- £97.69
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
63
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
26%
Top 20: 60%
Open market
34%
- LeFluffy17%
- X-ZONE PET17%
- MELLCOM13%
- Rywell6%
- PawHut6%
- Generic6%
Demand
Catio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×
Search terms
Top Catio search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- catio282K/yr
- catio cat outdoor enclosure141K/yr
- outdoor cat enclosures61K/yr
- cat outdoor enclosure37K/yr
- catios for cats40K/yr
- cat enclosure31K/yr
- cat enclosure outdoor21K/yr
- cattery outdoor for cats20K/yr
- outdoor catio16K/yr
- outdoor cat enclosure13K/yr
Reviews and returns
What reviews say buyers love and hate about Catio
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wrong size
Huge
Too small
A bit flimsy
Not very sturdy
clearly not very robust
other part difficult to construct
very difficult to assemble
Once put together it was very flimsy
Poor quality
Its too expensive for this level of quality
Cheap quality
Instructions wasnt the greatest
no instructions
instructions were a bit hard to follow at first
Love
Cats love it
Cats approval
Cats happy
Good value
Worth the money
Good value for money
Good quality Cat House at a reasonable price
Good quality
It's very well made
a multi-levelcat-apartment-block that is sturdy
Its very sturdy
sturdy enough for 2 young cats
easy to assemble
Easy to put together
with good assembly instructions
Return
1.1% Return rate 37% Fixable by listing
Wrong size
Huge
Too small
A bit flimsy
Not very sturdy
clearly not very robust
Poor quality
Its too expensive for this level of quality
Cheap quality
Cats escaped
It's not safe when the cars can escape
they can escape
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Catio questions
Answered from the same tracked data.









