Goats Milk for Dogs

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

+29.5%

Conversion, latest week

11.9%

Market size, estimated

£98Ka year

Peak month

August1.5× the quietest month

Top search term

goats milk powder for dogs37K searches a year

Listings sell for £14.48 on average, from £8.25 to £27.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.48 that is £4K to £7K a year per listing.

Average price

£14.48under the $15 to $100 sweet spot

Price range

£8.25–£27.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #43 within Health Supplies. It carries 98 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

94%

Out of stock, average day

3.4%

Average rank

#43in Health Supplies

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

98per listing

Listings tracked

17

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months