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Rabbit Ears with Fur for Dogs

Maybe

Buyers convert on 19.5% of searches. But demand is soft, at -22.5% this quarter, so Rabbit Ears with Fur for Dogs is a Maybe.

Flapen Score
58
58 / 100
Top 17% of 875 Pet Supplies niches · +8 vs the category median of 50
Market size
£565K/yr232K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
50%top-5 click share · 17 brands · 22 sellers

Flapen Score

Rabbit Ears with Fur for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Ears with Fur for Dogs is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Ears with Fur for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit Ears with Fur for Dogs 232K times last year and spent an estimated £565K. The top 5 brands take 67% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

19.5% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £565K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
19.5%
Market size, estimated
£565Ka year
Peak month
March1.3× the quietest month
Top search term
rabbit ears with fur for dogs102K searches a year

02 · Price

A sale here is worth £12.48.

Listings sell for £12.48 on average, from £4.69 to £28.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £12.48 that is £12K to £16K a year per listing.

Average price
£12.48under the $15 to $100 sweet spot
Price range
£4.69–£28.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #256 within Food. It carries 356 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
77%
Out of stock, average day
3.4%
Average rank
#256in Food
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
356per listing
Listings tracked
26

04 · Newcomers

Amazon counts 4 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Rabbit Ears with Fur for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£45K£68K£90K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

27%

  • SUPA PAWS21%
  • PAWLICIOUS20%
  • Riverside12%
  • Hungry Horace8%
  • Koala Pets6%
  • Trusty Pet Supplies5%

Demand

Rabbit Ears with Fur for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rabbit Ears with Fur for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit ears with fur for dogs102K/yr
  • rabbit ears59K/yr
  • rabbit ears for dogs24K/yr
  • rabbits ears with fur for dogs18K/yr
  • rabbits ears8K/yr
  • rabbits ears for dogs7K/yr
  • rabbit ears with fur for dogs 1kg5K/yr
  • hairy rabbit ears for dogs4K/yr
  • dog rabbit ears3K/yr
  • furry rabbit ears for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Ears with Fur for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.12

They are a little small for my dogs

they are much bigger

quite small

Smell20%−0.05

Very odd smell

The smell is unpleasant

Funny smell

Quality-Overall8%−0.06

Perhaps of poor quality or unfresh

Not the same quality as before

Disappointing quality

Durability4%0.00

They dont last long

Fairy dont last long

And its gone in a few seconds

Moist/Dry4%−0.01

latest batch don't seem to have been dried enough

They are dried though

The ears are air dried

Love

Pet Friendly38%

My dog loves it

my dog is very happy too

Happy happy dog

Value For Money18%+1.40

Excellent value

Good price

Good value for money

Quality-Overall16%−0.06

Really very good, consistent quality

They looked fresh and good quality

Best quality

Taste-Overall5%+0.18

Perfect as an occasional treat

Great treat

Delicious

Size-Overall5%−0.12

decent size

They are a decent length. see photo

Good mix of sizes

FAQ

Common Rabbit Ears with Fur for Dogs questions

Answered from the same tracked data.