Is rabbit ears with fur for dogs profitable to sell on Amazon United Kingdom?

The niche generates £565K/yr across 26 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the rabbit ears with fur for dogs niche?

17 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in rabbit ears with fur for dogs?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 0.0%.

When does demand for rabbit ears with fur for dogs peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the rabbit ears with fur for dogs niche?

Listings span £4.69–£28.32; the average listing price is £12.48 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.

rabbit ears with fur for dogs

Worth a look

Shows searches that convert (19.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible19.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great355.92

avg incumbent reviews — the moat a new listing must climb

Market size

Good£565K

£565K/yr · 232K searches

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Good£4.69–£28.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.48

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, rabbit ears with fur for dogs is a £565K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

rabbit ears with fur for dogs market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: £499K–£624K; units × avg price
Conversion rate: 19.5%
Avg BSR: #256
Page quality: 0%
Prime: 77%
Sponsored: 88%
Out of stock: 3.4%
Avg brand age: 36 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

27%

SUPA PAWS21%
PAWLICIOUS20%
Riverside12%
Hungry Horace8%
Koala Pets6%
Trusty Pet Supplies5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -22.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top rabbit ears with fur for dogs search terms

rabbit ears with fur for dogs102K/yr -15.8%19.4% conv.
rabbit ears59K/yr -36.1%13.4% conv.
rabbit ears for dogs24K/yr -15.3%11.9% conv.
rabbits ears with fur for dogs18K/yr -11.7%20.3% conv.
rabbits ears8K/yr -11.6%16.3% conv.
rabbits ears for dogs7K/yr -37.5%16.7% conv.
rabbit ears with fur for dogs 1kg5K/yr -28.5%12.4% conv.
hairy rabbit ears for dogs4K/yr -35.1%16.7% conv.
dog rabbit ears3K/yr -11.2%20.9% conv.
furry rabbit ears for dogs3K/yr -24.8%18.1% conv.

All search terms

Top rabbit ears with fur for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Supa Paws 1Kg Rabbit Ears with Fur for Dogs (70-85 Hairy Ears) 100% Natural Raw Dog Treat Hypoallergenic Pet Treats for Puppy Senior Chews for Dogs Healthy Digestive Grain Gluten Free Dog Snacks Food

SUPA PAWS£17.654.7★159 rev

PAWLICIOUS Rabbit Ears with Fur for Dogs 200g 100% Natural Air-Dried Treat Chew for Dog Puppy & Senior Healthy & Hypoallergenic Dog Food Grain & Gluten Free Pet Treats

PAWLICIOUS£6.584.6★396 rev

Rabbit Ears with Fur for Dogs - (1kg 70-85 Ears) Premium Hypoallergenic 100% Natural Raw Dog Treats For All Large Small Adults & Puppies - UK COMPANY

Riverside£17.564.6★1,523 rev

Hungry Horace Crunchy Rabbit Ears with Fur for Dogs 100% Natural Premium Hypoallergenic AirDried SingleIngredient Hypoallergenic Treats for Sensitive Dogs Resealable 200g Pack (1416 Ears)

Hungry Horace£8.414.8★47 rev

PAWLICIOUS 1kg Rabbit Ears with Fur for Dogs 7085 Hairy Ears 100% Natural Air-Dried Raw Dog Food Treat Hypoallergenic Chew for Puppies Adults & Seniors Grain & Gluten Free

PAWLICIOUS£18.484.6★285 rev

Newest

by launch date

Rabbit Ears With Fur For Dogs 100% Natural Dog Treats Hypoallergenic (200G)

Koala Pets£6.1078 rev

1mo ago

Hairy Rabbit Ears for Dogs 1kg (70-80pcs) 100% Natural Rabbit ears with fur for Dog Treats Grain Free Chews High Protein Hypoallergenic Sensitive Stomachs Dental Health & Worm Prevention

Nova Dog Chews£19.4177 rev

1mo ago

Hungry Horace Crunchy Rabbit Ears with Fur for Dogs 100% Natural Premium Hypoallergenic AirDried SingleIngredient Hypoallergenic Treats for Sensitive Dogs Resealable 200g Pack (1416 Ears)

Hungry Horace£8.4147 rev

4mo ago

NAW Rabbit Ears For Dogs 1kg. Premium Hairy Rabbit Ear Dog Chews Made From 100% Natural Rabbit With Fur To Support Healthy Digestion

NAW£16.8120 rev

6mo ago

Pure Breed 300g Rabbit Ears With Fur For Dogs - Natural Dog Treats 6pk

SOL£7.6122 rev

7mo ago

What buyers say about rabbit ears with fur for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly38%

“My dog loves it”

Value For Money18%

“Excellent value”

Quality-Overall16%

“Really very good, consistent quality”

Taste-Overall5%

“Perfect as an occasional treat”

Size-Overall5%

“decent size”

Smell3%

“they don't smell too bad”

Ease Of Chewing/Swallowing3%

“Good natural chew”

Advertised Vs Actual Product2%

“The ears arrived exactly as advertised”

Ease Of Use1%

“So overall an easy win”

Freshness1%

“Fresh”

What buyers complain about

Size-Overall22%

“They are a little small for my dogs”

Smell20%

“Very odd smell”

Quality-Overall8%

“Perhaps of poor quality or unfresh”

Durability4%

“They dont last long”

Moist/Dry4%

“latest batch don't seem to have been dried enough”

Value For Money3%

“there are cheaper options out there”

Ease Of Chewing/Swallowing1%

“Not for you to eat”

Advertised Vs Actual Product1%

“But in reality it doesn't look like this”

Allergies1%

“One of my dogs has a lot of allergies”

Breathability1%

“One of my rescues always suffered with bad breath - it didn't matter what toothpaste, dentastix, dental cleanings toys our bones we used, having him breath near our faces was unbearable”

Common questions

Is rabbit ears with fur for dogs profitable to sell on Amazon United Kingdom?: The niche generates £565K/yr across 26 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the rabbit ears with fur for dogs niche?: 17 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in rabbit ears with fur for dogs?: Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 0.0%.
When does demand for rabbit ears with fur for dogs peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the rabbit ears with fur for dogs niche?: Listings span £4.69–£28.32; the average listing price is £12.48 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.