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Ceiling Fan

Pass

Ceiling Fan scores 84 out of 100, a Pass. Shoppers spend $3.0M a year here, search demand grew >1,000% this quarter, and returns run at 0.6% of orders.

Flapen Score
84
84 / 100
Top 1% of 370 Lighting niches · +37 vs the category median of 47
Market size
£3.0M/yr4.5M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
41%top-5 click share · 31 brands · 48 sellers

Flapen Score

Ceiling Fan against its category

The dotted line is the Lighting average. Past it, Ceiling Fan is stronger. Inside it, weaker.

84Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceiling Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ceiling Fan 4.5M times last year and spent an estimated £3.0M. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 84 out of 100, a Pass.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.0M a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.3%
Market size, estimated
£3.0Ma year
Peak month
July24.7× the quietest month
Top search term
ceiling fans with lights1.3M searches a year

02 · Price

A sale here is worth £29.74.

Listings sell for £29.74 on average, from £10.56 to £93.37. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £29.74 that is £37K to £45K a year per listing.

Average price
£29.74inside the $15 to $100 sweet spot
Price range
£10.56–£93.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
£37K–£45K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #117 within Indoor Lighting. It carries 209 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
72%
Out of stock, average day
11.3%
Average rank
#117in Indoor Lighting
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
209per listing
Listings tracked
43

04 · Newcomers

Amazon counts 22 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 22 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
22Amazon's first-year sales bar
Average brand age
26 months

Products

Top Ceiling Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£150K£301K£451K£602K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

48

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

41%

Top 20: 73%

Open market

42%

  • YSINOBEAR17%
  • BomKra15%
  • XUZIE8%
  • NIORSUN7%
  • FIBRAVE7%
  • OMUIETIO4%

Demand

Ceiling Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 24.7×

Search terms

Top Ceiling Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ceiling fans with lights1.3M/yr
  • ceiling fan1.2M/yr
  • ceiling fan light bulb bayonet fitting273K/yr
  • light bulb fan164K/yr
  • ceiling fan light196K/yr
  • ceiling fans180K/yr
  • fan lights ceiling for bedroom162K/yr
  • ceiling fans with lights and remote180K/yr
  • light fan131K/yr
  • fan light143K/yr

Reviews and returns

What reviews say buyers love and hate about Ceiling Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.21

Not fully functional

it suddenly stopped working

Did not work

Size-Overall10%−0.02

Wrong fitment

Bigger than I thought

Not large

Durability10%−0.20

Broke after a few days

Broken

Broke within 2 weeks

Noise Level9%−0.02

makes a lot of noise

very noisy

It's a VERY high pitched noise

Quality-Overall8%−0.03

Quality seems a bit on the cheap side

Not great quality

So be aware that the quality is not consistent

Love

Assembly/Installation15%+1.36

Easy installation

Easy to put together

Easy to assemble and install

Value For Money14%+0.96

Good for the price

Worth for money

Best value

Brightness/Shine/Glow11%+0.72

Its really bright

Bright light

Great light

Quality-Overall9%−0.03

Excellent Product

The quality is fair

fantastic build quality

Noise Level7%−0.02

Not noisy

Almost silent

hardly any noise at all

Return

0.6% Return rate 31% Fixable by listing

Size-Overall26%▃▆█▅▆▅

Wrong fitment

Bigger than I thought

Not large

Functionality-Overall20%▇█▇▆▇▇

Not fully functional

it suddenly stopped working

Did not work

Defective Material/Parts11%▇█▂▆▆█
Noise Level6%█▃▂▇▅▇

makes a lot of noise

very noisy

It's a VERY high pitched noise

Compatibility-Overall5%▁▂▃█▄▃

FAQ

Common Ceiling Fan questions

Answered from the same tracked data.