Is lamp profitable to sell on Amazon United Kingdom?

The niche generates £3.3M/yr across 140 tracked products. 25 of 37 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Worth a look (65/100).

How competitive is the lamp niche?

75 brands and 116 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in lamp?

Top complaints mined from reviews: Charging, Durability, Size-Overall. The return rate is 1.9%.

When does demand for lamp peak?

Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the lamp niche?

Listings span £7.75–£46.49; the average listing price is £20.04 (sweet spot $15–$100). The average incumbent carries 1,267 reviews — the moat a new listing must climb.

lamp

Worth a look

Shows a $3.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible£3.3M

£3.3M/yr · 12.2M searches

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Great42%

top-5 brand share — no brand owns this niche

Avg price

Great£20.04

avg listing price — sweet spot $15–$100

Price range

Great£7.75–£46.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good1,267.37

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-36.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, lamp is a £3.3M/yr Amazon United Kingdom market (12.2M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Worth a look — 65/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

lamp market data

Units sold / yr: 150K–200K; avg 1,000–1,250/product
Revenue / yr: £3.0M–£4.0M; units × avg price
Conversion rate: 1.4%
Avg BSR: #63
Page quality: 0%
Prime: 92%
Sponsored: 96%
Out of stock: 9.9%
Avg brand age: 34 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

75 falling

Sellers

116

Top-5 brand share

42%

Top 20: 73%

Top-5 click share

19%

Top 20: 43%

Open market

54%

Aooshine14%
PreeOtti10%
UPXNBOR9%
Auxmir5%
EDISHINE4%
Ledivion4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.3% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Open Trend

Top lamp search terms

lamp1.7M/yr -26.6%1.0% conv.
floor lamp1.8M/yr -37.6%0.5% conv.
bedside lamps1.2M/yr -32.1%1.3% conv.
table lamp1.1M/yr -39.6%0.6% conv.
desk lamp968K/yr -35.0%1.4% conv.
rechargeable lamp854K/yr -47.7%0.7% conv.
bedside lamp450K/yr -23.6%1.6% conv.
lamps475K/yr -27.3%0.5% conv.
lamps for living room463K/yr -50.7%0.4% conv.
rechargeable table lamp338K/yr -43.0%0.5% conv.

All search terms

Top lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Auxmir Night Light LED Touch Bedside Table Lamp Remote Control Dimmable Light with RGB Color Changing USB Rechargeable Portable Lamp for Children Kids Bedroom Living Room Camping

Auxmir£11.864.4★25,506 rev

UPXNBOR Bedside Lamps Table Lamp for Bedroom/Living Room/Study Room/Office

UPXNBOR£10.234.6★667 rev

Ledivion Night Light LED Touch Bedside Table Lamp RGB Colours Changing 5 Brightness Level Timing Function Dimmable Rechargable Remote Control Light for Bedroom Living Room

Ledivion£10.474.4★1,004 rev

Aooshine Bedside Lamps Table Lamp for Living Room Bedroom Touch Dimmable

Aooshine£11.934.5★718 rev

PreeOtti Bedside Lamps Small Touch Linen Dimmable Table Lamp for Bedroom

PreeOtti£9.194.4★70 rev

Newest

by launch date

PreeOtti Bedside Lamps Small Touch Linen Dimmable Table Lamp for Bedroom

PreeOtti£9.1970 rev

1mo ago

PreeOtti Bedside Lamps Touch Lamps Bedside with 3-Way Dimmable for Bedroom

PreeOtti£13.5375 rev

3mo ago

PreeOtti Floor Lamp 60 Modern Lamps for Living Room with Remote Control

PreeOtti£30.36134 rev

9mo ago

Suright Bedside Lamps Touch Lamps Bedside with USB A+C Charging Ports

Suright£13.491,199 rev

9mo ago

Aooshine Bedside Lamps Table Lamp for Living Room Bedroom Kids Room Study

Aooshine£13.01310 rev

11mo ago

What buyers say about lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“bright light”

Value For Money10%

“Amazing value”

Quality-Overall9%

“Amazing Quality”

Charging7%

“charges easily”

Assembly/Installation5%

“Assembly is straightforward”

Ease Of Use4%

“can be removed easily”

Design-Overall4%

“Beautifully designed”

Advertised Vs Actual Product3%

“As described”

Color2%

“Love the colour”

Size-Overall2%

“Amazing fit”

What buyers complain about

Charging12%

“They stopped charging”

Durability10%

“Dont last”

Size-Overall7%

“although slightly larger”

Quality-Overall6%

“Really poor quality flimsy”

Brightness/Shine/Glow6%

“Not as bright as it may be”

Functionality-Overall5%

“Did not work”

Value For Money3%

“it is in fact quite expensive”

Strength3%

“Flimsy”

Battery Life2%

“Low battery life”

Socket/Port/Plug2%

“USB ports did not work”

Top return reasons

Size-Overall17%

Brightness/Shine/Glow16%

Functionality-Overall12%

Charging9%

Defective Material/Parts8%

Quality-Overall5%

Color5%