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Lamp

Pass

Lamp scores 65 out of 100, a Pass. Shoppers spend an estimated $3.3M a year here, demand is soft, at -36.3% this quarter, and an estimated 1.9% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 370 Lighting niches · +18 vs the category median of 47
Market size
£3.3M/yr12.2M searches / yr
90-day growth
-36.3%search demand this quarter
Competition
19%top-5 click share · 75 brands · 116 sellers

Flapen Score

Lamp against its category

The dotted line is the Lighting average. Past it, Lamp is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lamp 12.2M times last year and spent an estimated £3.3M. The top 5 brands take 42% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.

Searches, last 12 months
12.2M
Growth, 90 days vs prior 90
-36.3%
Conversion, latest week
1.4%
Market size, estimated
£3.3Ma year
Peak month
October2.2× the quietest month
Top search term
lamp1.7M searches a year

02 · Price

A sale here is worth £20.04.

Listings sell for £20.04 on average, from £7.75 to £46.49. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,000 to 1,250 of them. At £20.04 that is £20K to £25K a year per listing.

Average price
£20.04inside the $15 to $100 sweet spot
Price range
£7.75–£46.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
1,000–1,250
Revenue per listing a year
£20K–£25K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #63 within Indoor Lighting. It carries 1,267 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
92%
Out of stock, average day
9.9%
Average rank
#63in Indoor Lighting
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,267per listing
Listings tracked
140

04 · Newcomers

25 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
25Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lamp products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.

£0£66K£132K£199K£265K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

75 falling

Sellers

116

Est. top-5 brand share

42%

Top 20: 73%

Est. top-5 click share

19%

Top 20: 43%

Open market

54%

  • Aooshine14%
  • PreeOtti10%
  • UPXNBOR9%
  • Auxmir5%
  • EDISHINE4%
  • Ledivion4%

Demand

Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Lamp search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lamp1.7M/yr
  • floor lamp1.8M/yr
  • bedside lamps1.2M/yr
  • table lamp1.1M/yr
  • desk lamp968K/yr
  • rechargeable lamp854K/yr
  • bedside lamp450K/yr
  • lamps475K/yr
  • lamps for living room463K/yr
  • rechargeable table lamp338K/yr

Reviews and returns

What reviews say buyers love and hate about Lamp

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Charging”
1.9%of orders come back
“They stopped charging”
A buyer, on “Charging”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lamp questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data