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Lamp

Pass

Lamp scores 65 out of 100, a Pass. Shoppers spend $3.3M a year here, demand is soft, at -36.3% this quarter, and returns run at 1.9% of orders.

Flapen Score
65
65 / 100
Top 5% of 370 Lighting niches · +18 vs the category median of 47
Market size
£3.3M/yr12.2M searches / yr
90-day growth
-36.3%search demand this quarter
Competition
19%top-5 click share · 75 brands · 116 sellers

Flapen Score

Lamp against its category

The dotted line is the Lighting average. Past it, Lamp is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lamp 12.2M times last year and spent an estimated £3.3M. The top 5 brands take 42% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.

Searches, last 12 months
12.2M
Growth, 90 days vs prior 90
-36.3%
Conversion, latest week
1.4%
Market size, estimated
£3.3Ma year
Peak month
October2.2× the quietest month
Top search term
lamp1.7M searches a year

02 · Price

A sale here is worth £20.04.

Listings sell for £20.04 on average, from £7.75 to £46.49. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,000 to 1,250 of them. At £20.04 that is £20K to £25K a year per listing.

Average price
£20.04inside the $15 to $100 sweet spot
Price range
£7.75–£46.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
1,000–1,250
Revenue per listing a year
£20K–£25K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #63 within Indoor Lighting. It carries 1,267 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
92%
Out of stock, average day
9.9%
Average rank
#63in Indoor Lighting
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,267per listing
Listings tracked
140

04 · Newcomers

Amazon counts 25 of last year's 37 launches as successful.

37 products launched here in the last 12 months. Amazon counts 25 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
25Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£66K£132K£199K£265K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

75 falling

Sellers

116

Top-5 brand share

42%

Top 20: 73%

Top-5 click share

19%

Top 20: 43%

Open market

54%

  • Aooshine14%
  • PreeOtti10%
  • UPXNBOR9%
  • Auxmir5%
  • EDISHINE4%
  • Ledivion4%

Demand

Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lamp1.7M/yr
  • floor lamp1.8M/yr
  • bedside lamps1.2M/yr
  • table lamp1.1M/yr
  • desk lamp968K/yr
  • rechargeable lamp854K/yr
  • bedside lamp450K/yr
  • lamps475K/yr
  • lamps for living room463K/yr
  • rechargeable table lamp338K/yr

Reviews and returns

What reviews say buyers love and hate about Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging12%−0.09

They stopped charging

Not Charging

Doesnt hold charge

Durability10%−0.15

Dont last

Stopped working after a handful of use

Broke within a month

Size-Overall7%−0.02

although slightly larger

shorter than I was expecting

It's small

Quality-Overall6%

Really poor quality flimsy

Unfortunately, the overall build quality is very poor

Bad quality

Brightness/Shine/Glow6%+2.32

Not as bright as it may be

Too bright

Not bright enough

Love

Brightness/Shine/Glow31%+2.32

bright light

Bright light

Adjustable brightness

Value For Money10%+0.79

Amazing value

affordable price

Excellent value for money

Quality-Overall9%

Amazing Quality

The build quality is excellent

The quality is solid

Charging7%−0.09

charges easily

charges well

Easy to charge

Assembly/Installation5%+0.28

Assembly is straightforward

Easily assembled

Easy Assembly

Return

1.9% Return rate 32% Fixable by listing

Size-Overall17%▇▆▇▆▇█

although slightly larger

shorter than I was expecting

It's small

Brightness/Shine/Glow16%█▇██▇▇

Not as bright as it may be

Too bright

Not bright enough

Functionality-Overall12%█▇▇███

Did not work

Stopped working

It will not turn on

Charging9%█▇▆█▇▆

They stopped charging

Not Charging

Doesnt hold charge

Defective Material/Parts8%██▇▇█▇

FAQ

Common Lamp questions

Answered from the same tracked data.