Is outdoor string lights profitable to sell on Amazon United Kingdom?

The niche generates £734K/yr across 26 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Worth a look (66/100).

How competitive is the outdoor string lights niche?

22 brands and 28 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in outdoor string lights?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.4%.

When does demand for outdoor string lights peak?

Demand peaks in Apr–May; the busiest month runs 5.0× the quietest.

What does it cost to enter the outdoor string lights niche?

Listings span £8.73–£63.29; the average listing price is £22.33 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.

outdoor string lights

Worth a look

Shows a sweet-spot price point ($22.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great£22.33

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great£8.73–£63.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Market size

Good£734K

£734K/yr · 1.6M searches

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,119.88

avg incumbent reviews — the moat a new listing must climb

Growth

Good+35.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, outdoor string lights is a £734K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 66/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

outdoor string lights market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £670K–£893K; units × avg price
Conversion rate: 2.1%
Avg BSR: #131
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 6.8%
Avg brand age: 37 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

47%

Top 20: 92%

Open market

40%

Warlisou21%
ZOTOYI11%
GPATIO10%
YRATERVSR8%
EVXFG6%
LUCUHM5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.0% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 5.0×

Open Trend

Top outdoor string lights search terms

outside lights467K/yr +9.9%0.4% conv.
festoon lights outdoor211K/yr +64.5%2.5% conv.
outdoor lights mains powered179K/yr +7.1%1.1% conv.
gazebo lights74K/yr +176.3%0.7% conv.
garden lights mains powered109K/yr +20.7%1.2% conv.
festoon lights64K/yr +76.1%1.7% conv.
outdoor string lights73K/yr +31.7%1.1% conv.
balcony decor36K/yr +25.8%0.0% conv.
pergola lights35K/yr +61.8%0.6% conv.
outdoor decor30K/yr +47.8%0.0% conv.

All search terms

Top outdoor string lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garden Outdoor Lights Mains Powered - 100ft 30M Festoon Light String LED

Warlisou£21.564.5★884 rev

Outdoor Garden String Lights LED - 65Ft G40 20M Festoon Light Mains Powered

YRATERVSR£14.684.5★508 rev

GPATIO Outdoor Festoon Lights Mains Powered 30M/100FT Garden Lights Outdoor String Lights with 1W 50+2 Shatterproof G40 Bulbs for Patio Backyard Garden Party Wedding (Warm White)

GPATIO£29.924.5★2,820 rev

ZOTOYI LED Outdoor String Lights Mains Powered 50Ft Waterproof IP65 Garden String Lights Shatterproof Festoon Lights for Outside Bistro Backyard Party Cafe

ZOTOYI£22.104.3★657 rev

Outdoor Garden Lights Mains Powered - 9M 30Ft Festoon Light LED String G40

EVXFG£9.584.4★134 rev

Newest

by launch date

Outdoor String Lights Mains Powered-33.3 M/109.3FT APP & Remote Controlled

Roravilila£21.89181 rev

6mo ago

Brilvibera G40 Festoon Lights Outdoor Mains Powered 23.5M APP & Remote

Brilvibera£15.22196 rev

6mo ago

Outdoor Festoon String Lights Mains Powered 65.6FT/20M Garden String Lights with 25+2 Shatterproof G40 Bulbs IP44 Waterproof Outside Lighting for Patio Gazebo Pergola Party Wedding (Warm White)

Lysumurl£22.9131 rev

6mo ago

AODLEDY Outdoor String Lights 60(50+10) FT/18m 25+2 LED G40 Bulbs Garden Lights Mains Powered with Remote Control Dimmable Timer Waterproof Festoon Light for Balcony Gazebo Patio Pergola

AODLEDY£14.4088 rev

6mo ago

Outdoor Garden Lights Mains Powered - 9M 30Ft Festoon Light LED String G40

EVXFG£9.58134 rev

6mo ago

What buyers say about outdoor string lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow34%

“Nice and bright”

Quality-Overall14%

“Build quality is solid throughout”

Value For Money10%

“Excellent value for money”

Remote Control6%

“Remote control is handy”

Assembly/Installation4%

“easy to configure”

Weather Proof3%

“weather-resistant”

Advertised Vs Actual Product3%

“As advertised”

Durability3%

“the materials are all durable”

Design-Overall2%

“They are a good design”

Size-Overall2%

“All works and simple to fit”

What buyers complain about

Durability21%

“Do not last”

Quality-Overall12%

“Poor Quality”

Size-Overall7%

“Small”

Functionality-Overall7%

“doesnt do anything”

Advertised Vs Actual Product5%

“Not as advertised”

Water Resistance4%

“Not waterproof”

Brightness/Shine/Glow3%

“as the bulbs go along the initial 30m they decline in brightness with the last few not being on at all”

Rusts/Corrodes2%

“rusted the connections”

Socket/Port/Plug2%

“can be tricky for homes where sockets are not easily available”

Remote Control2%

“But remote does not work even though the red light on the remote comes on”

Top return reasons

Size-Overall27%

Functionality-Overall15%

Brightness/Shine/Glow10%

Defective Material/Parts7%

Compatibility-Overall7%

Connectivity-Overall5%

Color4%

Socket/Port/Plug4%

Advertised Vs Actual Product3%

Quality-Overall3%

Common questions

Is outdoor string lights profitable to sell on Amazon United Kingdom?: The niche generates £734K/yr across 26 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Worth a look (66/100).
How competitive is the outdoor string lights niche?: 22 brands and 28 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in outdoor string lights?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.4%.
When does demand for outdoor string lights peak?: Demand peaks in Apr–May; the busiest month runs 5.0× the quietest.
What does it cost to enter the outdoor string lights niche?: Listings span £8.73–£63.29; the average listing price is £22.33 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.

outdoor string lights

outdoor string lights market data

Competition & brand share

Demand & seasonality

Top outdoor string lights search terms

Top outdoor string lights products on Amazon

Top sellers

Newest

Trending

What buyers say about outdoor string lights

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Lighting