Outdoor String Lights

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £734K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+35.0%

Conversion, latest week

2.1%

Market size, estimated

£734Ka year

Peak month

May5.0× the quietest month

Top search term

outside lights467K searches a year

Listings sell for £22.33 on average, from £8.73 to £63.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £22.33 that is £17K to £22K a year per listing.

Average price

£22.33inside the $15 to $100 sweet spot

Price range

£8.73–£63.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£17K–£22K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #131 within String Lights. It carries 1,120 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

6.8%

Average rank

#131in String Lights

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,120per listing

Listings tracked

26

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

37 months