Is baby sun cream profitable to sell on Amazon United Kingdom?

The niche generates £507K/yr across 20 tracked products. 90-day search growth is +330.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the baby sun cream niche?

5 brands and 117 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in baby sun cream?

Top complaints mined from reviews: Allergies, Stain Resistance, Functionality-Overall. The return rate is 0.1%.

When does demand for baby sun cream peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 24.6× the quietest.

What does it cost to enter the baby sun cream niche?

Listings span £5.99–£16.74; the average listing price is £11.43 (sweet spot $15–$100). The average incumbent carries 1,885 reviews — the moat a new listing must climb.

baby sun cream

Worth a look

Shows demand growing +330.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+330.1%

90-day search growth — must beat 0% to launch

Conversion

Incredible19.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Good£507K

£507K/yr · 223K searches

Review moat

Okay1,885.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.43

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad£5.99–£16.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, baby sun cream is a £507K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: £457K–£572K; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 19.9%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 153 days

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Childs Farm58%
E4525%
JAN & JUL12%
Aveeno Baby4%
NIVEA1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +330.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 24.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Childs Farm Kids & Baby Sun Cream SPF 50+ | UVA & UVB Very High Protection | Extra Water Resistant | Fragrance Free | Suitable for Dry Sensitive Skin 100ml

Childs Farm£6.954.4★420 rev

Childs Farm Kids & Baby Sun Lotion Spray SPF 50+ | UVA & UVB Very High Protection | Extra Water Resistant | Fragrance Free | Suitable for Dry Sensitive Skin 100ml

Childs Farm£7.524.7★216 rev

Childs Farm Kids & Baby Sun Cream SPF 50+ | UVA & UVB Very High Protection | Extra Water Resistant | Fragrance Free | Suitable for Dry Sensitive Skin 200ml

Childs Farm£11.574.6★115 rev

Childs Farm Kids & Baby Sun Lotion Roll-On SPF 50+ | UVA & UVB Very High Protection | Extra Water Resistant | Fragrance Free | Suitable for Dry Sensitive Skin 50ml

Childs Farm£6.354.7★247 rev

E45 SPF50+ Sensitive Sun Cream for Face with Hyaluronic Acid - UVA and UVB Protection - Fragrance-Free and Dermatologically Tested Sunscreen - Suitable For Dry Sensitive and Eczema Prone Skin (50ml)

E45£9.084.5★622 rev

Newest

by launch date

Childs Farm Kids & Baby Sun Lotion Spray SPF 50+ | UVA & UVB Very High Protection | Extra Water Resistant | Fragrance Free | Suitable for Dry Sensitive Skin 100ml

Childs Farm£7.52216 rev

1y ago

Childs Farm Kids & Baby Sun Cream SPF 50+ | UVA & UVB Very High Protection | Extra Water Resistant | Fragrance Free | Suitable for Dry Sensitive Skin 100ml

Childs Farm£6.95420 rev

1y ago

Childs Farm Kids & Baby Sun Cream SPF 50+ | UVA & UVB Very High Protection | Extra Water Resistant | Fragrance Free | Suitable for Dry Sensitive Skin 200ml

Childs Farm£11.57115 rev

1y ago

Childs Farm Kids & Baby Sun Lotion Roll-On SPF 50+ | UVA & UVB Very High Protection | Extra Water Resistant | Fragrance Free | Suitable for Dry Sensitive Skin 50ml

Childs Farm£6.35247 rev

1y ago

JAN & JUL Girls Cotton Sun-Hat with Neck Flap Adjustable Beach Hat for Toddlers (L: 2-5 Years Pink Prairie)

JAN & JUL£16.743,530 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great product for mine”

Value For Money9%

“Good value for money”

Ease Of Application7%

“Applies well”

Allergies6%

“it didnt irritate my childs skin”

Ease Of Use5%

“Easy to use”

Absorbency5%

“Easily absorbed”

Protection5%

“it really protects well against the sun”

Suitability Combination Skin5%

“works well on sensitive skin”

Moist/Dry4%

“Excellent moisturiser too”

Advertised Vs Actual Product4%

“Just what I wanted”

What buyers complain about

Allergies17%

“Makes my skin itch”

Stain Resistance7%

“does stain”

Functionality-Overall4%

“none of them worked”

Sensitivity-Overall4%

“They make her skin like sandpaper and very itchy”

Adhesion/Stickiness4%

“Sticky, greasy and leave your face shiny”

Oily/Greasy4%

“Very greasy looking”

Durability4%

“Nozzle broke at first use”

Smell4%

“has a bad smell”

Ingredients-Overall3%

“Wouldnt buy again given the ingredients are considered high risk”

Size-Overall2%

“Small”

Top return reasons

Size-Overall30%

Leak-Proof15%

Product Condition10%

Motor Power8%

Smell7%

Value For Money5%

Advertised Vs Actual Product4%

Suitability Combination Skin2%

Texture/Consistency-Overall2%

Adhesion/Stickiness2%

Common questions

Is baby sun cream profitable to sell on Amazon United Kingdom?: The niche generates £507K/yr across 20 tracked products. 90-day search growth is +330.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the baby sun cream niche?: 5 brands and 117 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in baby sun cream?: Top complaints mined from reviews: Allergies, Stain Resistance, Functionality-Overall. The return rate is 0.1%.
When does demand for baby sun cream peak?: Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 24.6× the quietest.
What does it cost to enter the baby sun cream niche?: Listings span £5.99–£16.74; the average listing price is £11.43 (sweet spot $15–$100). The average incumbent carries 1,885 reviews — the moat a new listing must climb.

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baby sun cream

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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