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Baby Sun Cream

Maybe

Search demand grew +330.1% this quarter. But the top 5 brands take 100% of clicks, so Baby Sun Cream is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 11% of 638 Baby Products niches · +11 vs the category median of 47
Market size
£507K/yr223K searches / yr
90-day growth
+330.1%search demand this quarter
Competition
63%top-5 click share · 5 brands · 117 sellers

Flapen Score

Baby Sun Cream against its category

The dotted line is the Baby Products average. Past it, Baby Sun Cream is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Sun Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Sun Cream 223K times last year and spent an estimated £507K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 19.9% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.9% of those searches ended in a purchase. Searches in the last 90 days moved +330.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £507K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
+330.1%
Conversion, latest week
19.9%
Market size, estimated
£507Ka year
Peak month
May24.6× the quietest month
Top search term
childs farm sunscreen spf 5088K searches a year

02 · Price

A sale here is worth £11.43.

Listings sell for £11.43 on average, from £5.99 to £16.74. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £11.43 that is £23K to £29K a year per listing.

Average price
£11.43under the $15 to $100 sweet spot
Price range
£5.99–£16.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£23K–£29K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Health & Baby Care. It carries 1,885 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Health & Baby Care
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,885per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Baby Sun Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 225%
  • Brand 312%
  • Brand 44%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Baby Sun Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 24.6×

Search terms

Top Baby Sun Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • childs farm sunscreen spf 5088K/yr
  • e45 sun cream34K/yr
  • childs farm sun cream16K/yr
  • child farm sunscreen spf 5010K/yr
  • childs farm sun cream spf 509K/yr
  • childs farm sunscreen8K/yr
  • aveeno baby sunscreen spf 507K/yr
  • childs farm suncream6K/yr
  • e45 sun cream spf 50 kids5K/yr
  • e45 sunscreen5K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Sun Cream

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Allergies”
0.1%of orders come back
“Makes my skin itch”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Baby Sun Cream questions

Answered from the same tracked data.