travel cot
Worth a lookShows a sweet-spot price point ($34.62 avg), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Avg price
Incredible£34.62avg listing price — sweet spot $15–$100
Price range
Great£13.85–£66.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Market size
Great£986K£986K/yr · 1.4M searches
Review moat
Okay1,520.3avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, travel cot is a £986K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £866K–£1.0M
- units × avg price
- Launch success
- —
- 3 of 4 new (360d)
- Conversion rate
- 2.0%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 75%
- Out of stock
- 8.2%
- Avg brand age
- 42 months
- Avg seller age
- 171 days
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
18
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
7%
- My Babiie36%
- Red Kite33%
- Graco13%
- REQUISITE NEEDS5%
- iSTYLE MODE BETTER HOME CHOICE3%
- Dreambaby2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
My Babiie Travel Cot - Lightweight From Birth to 15kg Easy Fold & Compact Travel Bag 120cm x 60cm Padded Mattress - Quilted Black
My Babiie£31.214.4★1,400 rev
Red Kite Sleeptight Travel Cot - Grey
Red Kite£28.004.6★5,010 rev
Red Kite Black Sleep Tight Travel Cot Black
Red Kite£28.604.7★5,828 rev
My Babiie Travel Cot - Lightweight From Birth to 15kg Easy Fold & Compact Travel Bag 120cm x 60cm Padded Mattress - Blush Pink
My Babiie£31.124.4★1,400 rev
Graco Compact Travel Cot lightweight with compact fold and carrybag. Suitable from birth to approx. 3 Years Black/Grey fashion
Graco£27.834.6★259 rev
Newest
by launch date
Red Kite Sleeptight Travel Cot - Biscotti
Red Kite£27.375,828 rev
iSTYLE MODE BETTER HOME CHOICE Breathable Baby Toddler Travel Cot Bed Mattress - Extra Thick Super Soft Anti Allergy Waterproof With Removable Quilted Washable Cover (95 x 65 x 5 cm)
iSTYLE MODE BETTER HOME CHOICE£13.8567 rev
REQUISITE NEEDS Travel Cot Padded Mattress Birth to 15kg Compact Folding Design with Travel Bag (Black)
REQUISITE NEEDS£24.9258 rev
My Babiie MBTC3 Air-Light 3-in-1 Travel Cot Bassinet Playpen - Lightweight from Birth to 15kg Foldable Travel Bag Padded Mattress Mesh Sides - Ivory
My Babiie£56.7450 rev
Dreambaby Quest Full Size Travel Cot Lightweight from Birth to 15kg Easy Fold & Compact Travel Bag 120cm x 60cm Custom Mattress Included
Dreambaby£45.3850 rev
Trending
90-day click momentumRed Kite Sleeptight Travel Cot - Biscotti
Red Kite£27.374.7★
iSTYLE MODE BETTER HOME CHOICE Breathable Baby Toddler Travel Cot Bed Mattress - Extra Thick Super Soft Anti Allergy Waterproof With Removable Quilted Washable Cover (95 x 65 x 5 cm)
iSTYLE MODE BETTER HOME CHOICE£13.854.5★
Bebeconfort Soft Dreams Baby Travel Cot Bed 0 - 3 Years (0 - 15 kg) Lightweight Baby Travel Bed Wood Fibre & Foam Mattress (60 x 120 cm) Carrying Bag Compact Umbrella Fold Navy Blue
Bebeconfort£41.444.6★
Dreambaby Quest Full Size Travel Cot Lightweight from Birth to 15kg Easy Fold & Compact Travel Bag 120cm x 60cm Custom Mattress Included
Dreambaby£45.384.3★
My Babiie Travel Cot - Lightweight From Birth to 15kg Easy Fold & Compact Travel Bag 120cm x 60cm Padded Mattress - Quilted Black
My Babiie£31.214.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put up great quality”
“Worth the money”
“Easy peasy”
“Very good and Sturdy bed and easy to place”
“Fits perfectly”
“super comfy”
“easy to put together”
“Easy travel option”
“Does the job”
“It is not too heavy”
What buyers complain about
“Very small size”
“Its just a thin bottom you put on”
“the sizing and quality is poor”
“Most importantly not padded liked the cot weve have used in the past”
“Not that strong”
“Bottom is very hard”
“Really tricky to assemble until I found a video on YouTube showing me how to do it”
“Not comfortable”
“Doesn't match description”
“Finding it hard to put away once folded”
Top return reasons
Common questions
- Is travel cot profitable to sell on Amazon United Kingdom?
- The niche generates £986K/yr across 20 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the travel cot niche?
- 11 brands and 18 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in travel cot?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.4%.
- When does demand for travel cot peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the travel cot niche?
- Listings span £13.85–£66.88; the average listing price is £34.62 (sweet spot $15–$100). The average incumbent carries 1,520 reviews — the moat a new listing must climb.
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