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Travel Cot

Maybe

Products sell for $34.62 on average, inside the sweet spot. But the top 5 brands take 91% of clicks, so Travel Cot is a Maybe.

Flapen Score
52
52 / 100
Top 30% of 638 Baby Products niches · +5 vs the category median of 47
Market size
£986K/yr1.4M searches / yr
90-day growth
+5.5%search demand this quarter
Competition
60%top-5 click share · 11 brands · 18 sellers

Flapen Score

Travel Cot against its category

The dotted line is the Baby Products average. Past it, Travel Cot is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Cot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Cot 1.4M times last year and spent an estimated £986K. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £986K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
2.0%
Market size, estimated
£986Ka year
Peak month
July1.7× the quietest month
Top search term
travel cot865K searches a year

02 · Price

A sale here is worth £34.62.

Listings sell for £34.62 on average, from £13.85 to £66.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £34.62 that is £26K to £35K a year per listing.

Average price
£34.62inside the $15 to $100 sweet spot
Price range
£13.85–£66.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£26K–£35K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #17 within Nursery. It carries 1,520 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
60%
Out of stock, average day
8.2%
Average rank
#17in Nursery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,520per listing
Listings tracked
20

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Travel Cot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

7%

  • Brand 136%
  • Brand 233%
  • Brand 313%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 7%)

Demand

Travel Cot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Travel Cot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel cot865K/yr
  • travel cot with mattress included220K/yr
  • baby travel cot54K/yr
  • travel cot with mattress30K/yr
  • small travel cot25K/yr
  • extra large travel cot 140 x 7013K/yr
  • red kite travel cot23K/yr
  • travel cots24K/yr
  • graco travel cot24K/yr
  • travel cot with bassinet17K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Cot

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Very small size”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Travel Cot questions

Answered from the same tracked data.