Swim Nappies

Shoppers searched for this 579K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +66.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.

Searches, last 12 months

579K

Growth, 90 days vs prior 90

+66.0%

Conversion, latest week

6.5%

Market size, estimated

£355Ka year

Peak month

May4.7× the quietest month

Top search term

swim nappies188K searches a year

Listings sell for £9.47 on average, from £3.43 to £30.04. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £9.47 that is £14K to £19K a year per listing.

Average price

£9.47under the $15 to $100 sweet spot

Price range

£3.43–£30.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

£14K–£19K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #18 within Nappy Changing. It carries 1,676 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

96%

Out of stock, average day

0.9%

Average rank

#18in Nappy Changing

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,676per listing

Listings tracked

23

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months