Baby Play Mat

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £905K a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

+6.5%

Conversion, latest week

1.4%

Market size, estimated

£905Ka year

Peak month

July1.3× the quietest month

Top search term

baby play mat581K searches a year

Listings sell for £25.95 on average, from £7.96 to £111.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £25.95 that is £6K to £13K a year per listing.

Average price

£25.95inside the $15 to $100 sweet spot

Price range

£7.96–£111.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

£6K–£13K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #68 within Activity & Entertainment. It carries 1,672 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

84%

Out of stock, average day

10.8%

Average rank

#68in Activity & Entertainment

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,672per listing

Listings tracked

69

20 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months