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Window Locks

Pass

Window Locks scores 66 out of 100, a Pass. Shoppers spend an estimated $355K a year here, search demand grew +117.3% this quarter, and an estimated 1.4% of orders come back.

Filters Trending
Flapen Score
66
66 / 100
Top 2% of 638 Baby Products niches · +19 vs the category median of 47
Market size
£355K/yr624K searches / yr
90-day growth
+117.3%search demand this quarter
Competition
49%top-5 click share · 19 brands · 23 sellers

Flapen Score

Window Locks against its category

The dotted line is the Baby Products average. Past it, Window Locks is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Window Locks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Window Locks 624K times last year and spent an estimated £355K. The top 5 brands take 64% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +117.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.

Searches, last 12 months
624K
Growth, 90 days vs prior 90
+117.3%
Conversion, latest week
5.4%
Market size, estimated
£355Ka year
Peak month
July4.1× the quietest month
Top search term
window restrictor91K searches a year

02 · Price

A sale here is worth £10.49.

Listings sell for £10.49 on average, from £5.07 to £20.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £10.49 that is £16K to £21K a year per listing.

Average price
£10.49under the $15 to $100 sweet spot
Price range
£5.07–£20.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #31 within Safety Equipment. It carries 815 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#31in Safety Equipment
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
815per listing
Listings tracked
30

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Window Locks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

23

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

31%

  • Brand 128%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Window Locks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×

Search terms

Top Window Locks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • window restrictor91K/yr
  • window locks95K/yr
  • window locks for upvc windows60K/yr
  • window restrictors for upvc57K/yr
  • window locks child safety56K/yr
  • window safety restrictors32K/yr
  • window lock40K/yr
  • window restrictors26K/yr
  • window safety locks22K/yr
  • window opening restrictors18K/yr

Reviews and returns

What reviews say buyers love and hate about Window Locks

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Adhesion/Stickiness”
1.4%of orders come back
“Adhesive is very weak”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Window Locks questions

Answered from the same tracked data.