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Wearable Breast Pump

Pass

Wearable Breast Pump scores 65 out of 100, a Pass. Shoppers spend an estimated $453K a year here, demand is soft, at -7.2% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 638 Baby Products niches · +18 vs the category median of 47
Market size
£453K/yr330K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
26%top-5 click share · 17 brands · 41 sellers

Flapen Score

Wearable Breast Pump against its category

The dotted line is the Baby Products average. Past it, Wearable Breast Pump is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wearable Breast Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wearable Breast Pump 330K times last year and spent an estimated £453K. The top 5 brands take 65% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £453K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
2.2%
Market size, estimated
£453Ka year
Peak month
October1.4× the quietest month
Top search term
wearable breast pump99K searches a year

02 · Price

A sale here is worth £61.57.

Listings sell for £61.57 on average, from £16.80 to £163.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £61.57 that is £0 to £6K a year per listing.

Average price
£61.57inside the $15 to $100 sweet spot
Price range
£16.80–£163.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 50.0% of listings are out of stock. The average listing ranks #107 within Nursing & Feeding. It carries 781 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
50.0%
Average rank
#107in Nursing & Feeding
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
781per listing
Listings tracked
53

04 · Newcomers

27 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 27 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
27Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wearable Breast Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

41

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

26%

Top 20: 66%

Open market

27%

  • Brand 119%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Wearable Breast Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wearable Breast Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wearable breast pump99K/yr
  • breast pump hands free48K/yr
  • electric breast pump hands free46K/yr
  • hands free breast pump52K/yr
  • portable breast pump14K/yr
  • kissbobo breast pump electrical9K/yr
  • bellababy breast pump10K/yr
  • wearable pump9K/yr
  • bella baby breast pumps7K/yr
  • hands free pump4K/yr

Reviews and returns

What reviews say buyers love and hate about Wearable Breast Pump

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Durability”
0.1%of orders come back
“Do not last”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wearable Breast Pump questions

Answered from the same tracked data.