Hamper Basket
MaybeAn estimated 0.7% of orders come back. But demand is soft, at -22.9% this quarter, so Hamper Basket is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 638 Baby Products niches · +13 vs the category median of 4760
- Market size
- £551K/yr2.8M searches / yr
- 90-day growth
- -22.9%search demand this quarter
- Competition
- 31%top-5 click share · 44 brands · 47 sellers
Flapen Score
Hamper Basket against its category
The dotted line is the Baby Products average. Past it, Hamper Basket is stronger. Inside it, weaker.
Market
The Hamper Basket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hamper Basket 2.8M times last year and spent an estimated £551K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £551K a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- -22.9%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £551Ka year
- Peak month
- December10.8× the quietest month
- Top search term
- hamper basket1.0M searches a year
02 · Price
A sale here is worth £10.00.
Listings sell for £10.00 on average, from £3.99 to £39.58. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £10.00 that is £8K to £10K a year per listing.
- Average price
- £10.00under the $15 to $100 sweet spot
- Price range
- £3.99–£39.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,452 within Gifts & Keepsakes. It carries 722 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 88%
- Out of stock, average day
- 6.2%
- Average rank
- #1,452in Gifts & Keepsakes
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 722per listing
- Listings tracked
- 66
04 · Newcomers
2 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Hamper Basket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
44 rising
Sellers
47
Top-5 brand share
55%
Top 20: 85%
Top-5 click share
31%
Top 20: 66%
Open market
42%
- Brand 130%
- Brand 212%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Hamper Basket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.8×
Search terms
Top Hamper Basket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hamper basket1.0M/yr
- gift basket386K/yr
- hamper baskets for gifts empty351K/yr
- basket for gifts99K/yr
- gift baskets empty131K/yr
- hamper kit101K/yr
- gift basket hamper kit79K/yr
- hamper box92K/yr
- gift hamper basket64K/yr
- gift baskets54K/yr
Reviews and returns
What reviews say buyers love and hate about Hamper Basket
We read the reviews and the return reasons for every product selling here.
“The basket is smaller than it looks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hamper Basket questions
Answered from the same tracked data.