Nappy Caddy

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £416K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+5.1%

Conversion, latest week

3.0%

Market size, estimated

£416Ka year

Peak month

July1.6× the quietest month

Top search term

nappy caddy650K searches a year

Listings sell for £11.85 on average, from £5.74 to £25.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.85 that is £9K to £12K a year per listing.

Average price

£11.85under the $15 to $100 sweet spot

Price range

£5.74–£25.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£9K–£12K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #12 within Nappy Changing. It carries 2,949 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

8.6%

Average rank

#12in Nappy Changing

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,949per listing

Listings tracked

28

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

31 months