Tooth Fairy

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

-0.7%

Conversion, latest week

5.6%

Market size, estimated

£62Ka year

Peak month

September1.4× the quietest month

Top search term

tooth fairy89K searches a year

Listings sell for £6.09 on average, from £3.26 to £21.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.09 that is £609 to £2K a year per listing.

Average price

£6.09under the $15 to $100 sweet spot

Price range

£3.26–£21.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£609–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #467 within Gifts & Keepsakes. It carries 63 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

9.7%

Average rank

#467in Gifts & Keepsakes

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

63per listing

Listings tracked

43

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months