sun spray spf 50
Worth a lookShows demand growing +318.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+318.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Market size
Good£413K£413K/yr · 422K searches
Review moat
Okay1,690.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.42avg listing price — sweet spot $15–$100
Price range
Bad£3.13–£16.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sun spray spf 50 is a £413K/yr Amazon United Kingdom market (422K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- £371K–£445K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 13.2%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 151 days
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
200
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
9%
- Nivea Sun30%
- NIVEA25%
- Garnier13%
- Childs Farm9%
- Beiersdorf8%
- P204%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +318.8% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 34.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA SUN Kids Protect & Sensitive Spray (200ml) Sunscreen Spray with SPF 50+ Kids Suncream for Sensitive Skin Immediately Protects Against Sun Exposure
NIVEA£5.994.7★1,573 rev
Garnier Ambre Solaire Sun Cream SPF 50+ Sensitive Advanced Kids Anti-Sand Sun Protection Mist Spray Very High Protection UVA & UVB Water Resistant For Face & Body Cruelty Free 150ml
Garnier£5.514.6★1,320 rev
NIVEA Sun Kids Protect & Care To Go SPF 50+ Lotion (50ml) Moisturising Kids Sun Cream Immediately Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Formula
Nivea Sun£3.134.8★583 rev
NIVEA Sun Kids Protect & Care SPF 50+ Roll On (50ml) Sunscreen with SPF 50 Roll-On Kids Sun Cream for Delicate Skin Immediately Protects Against Sun Exposure
Nivea Sun£4.574.7★4,095 rev
NIVEA SUN Kids Protect & Care SPF 50+ Lotion (200ml) Moisturising Sun Cream Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Sun Lotion
Beiersdorf£5.334.8★313 rev
Newest
by launch date
Childs Farm Kids & Baby Sun Lotion Spray SPF 50+ | UVA & UVB Very High Protection | Extra Water Resistant | Fragrance Free | Suitable for Dry Sensitive Skin 100ml
Childs Farm£7.52216 rev
Childs Farm Kids & Baby Sun Cream SPF 50+ | UVA & UVB Very High Protection | Extra Water Resistant | Fragrance Free | Suitable for Dry Sensitive Skin 100ml
Childs Farm£6.95420 rev
Childs Farm Kids & Baby Sun Lotion Roll-On SPF 50+ | UVA & UVB Very High Protection | Extra Water Resistant | Fragrance Free | Suitable for Dry Sensitive Skin 50ml
Childs Farm£6.35247 rev
NIVEA Sun Kids Protect & Care To Go SPF 50+ Lotion (50ml) Moisturising Kids Sun Cream Immediately Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Formula
Nivea Sun£3.13583 rev
NIVEA SUN Kids Protect & Care SPF 50+ Lotion (200ml) Moisturising Sun Cream Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Sun Lotion
Beiersdorf£5.33313 rev
Trending
90-day click momentum
JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Pink Ice Cream)
JAN & JUL£16.674.7★
E45 Kids and Baby Sunscreen SPF50+ Spray for Face With Avocado Oil - UVA and UVB Protection- Dermatologically Tested and Fragrance-Free - Suitable For Dry Sensitive and Eczema Prone Skin (180ml)
E45£10.124.7★
Malibu Kids SPF 50 Sun Lotion Moisturising Kids Sunscreen for Body 100ml
Malibu£3.994.3★
NIVEA SUN Kids Protect & Care SPF 50+ Lotion (200ml) Moisturising Sun Cream Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Sun Lotion
Beiersdorf£5.334.8★
NIVEA Sun Kids Protect & Care SPF 50+ Roll On (50ml) Sunscreen with SPF 50 Roll-On Kids Sun Cream for Delicate Skin Immediately Protects Against Sun Exposure
Nivea Sun£4.574.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It's good 👍 Good quality sunscreen from a trusted brand”
“Value for the money”
“Good sun protection”
“Easy to use”
“Easy to spray”
“Does exactly what it says”
“Love the scent”
“feels nice on skin”
“Perfect size”
“it didnt irritate my childs skin”
What buyers complain about
“Irritates sensitive skin”
“does stain”
“Very small”
“I did not like the chemical smell either”
“Cream did not rub in to the skin properly despite our best efforts”
“Waste of Money”
“Stains white clothing”
“Very greasy, does not shake well and has a bad smell”
“Not working”
“No protection from sun rays at all”
Top return reasons
Common questions
- Is sun spray spf 50 profitable to sell on Amazon United Kingdom?
- The niche generates £413K/yr across 19 tracked products. 90-day search growth is +318.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the sun spray spf 50 niche?
- 10 brands and 200 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in sun spray spf 50?
- Top complaints mined from reviews: Allergies, Stain Resistance, Size-Overall. The return rate is 0.0%.
- When does demand for sun spray spf 50 peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 34.4× the quietest.
- What does it cost to enter the sun spray spf 50 niche?
- Listings span £3.13–£16.67; the average listing price is £7.42 (sweet spot $15–$100). The average incumbent carries 1,690 reviews — the moat a new listing must climb.
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