lynx shower gel
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Review moat
Good949avg incumbent reviews — the moat a new listing must climb
Market size
Good£452K£452K/yr · 495K searches
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Price range
Okay£1.12–£19.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.60avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lynx shower gel is a £452K/yr Amazon United Kingdom market (495K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- £380K–£456K
- units × avg price
- Launch success
- 14%
- 1 of 7 new (360d)
- Conversion rate
- 12.0%
- Avg BSR
- #566
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 47%
- Out of stock
- 4.5%
- Avg brand age
- 48 months
- Avg seller age
- 164 days
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
176
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
36%
Top 20: 79%
Open market
1%
- Lynx82%
- Kids Stuff12%
- TIGHUP2%
- L’Oréal Paris men expert2%
- ZIMPLI1%
- Tub Works1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lynx Sunset Fresh 3-in-1 Body Wash Mens Hair Face and Body Cleanser with a mango & mandarin scent for all-day freshness 6x 225 ml
Lynx£7.254.8★175 rev
Lynx Ice Chill 3-in-1 Body Wash Hair Face and Body Cleanser shower gel with plant-based prebiotics and 5x more moisturisers** for an all day fresh & clean feel 500 ml
Lynx£2.084.7★944 rev
Lynx Africa Mens Energy Boost Travel Size Shower Gel Body Wash With Squeezed Mandarin and Sandalwood Scent 50ml 3 Pack
Lynx£5.324.6★3,043 rev
Lynx Black 3-in-1 Body Wash Body Cleanser shower gel with a frozen pear & cedarwood scent for an all day fresh & clean feel 500 ml
Lynx£2.074.6★3,043 rev
Kids Stuff Blue Wacky Whip Foaming Hair & Body Wash with Strawberry Splash Fragrance | Dermatologically Tested Kids Hair & Body Wash | Gently Cleanses Hair & Skin | Vegan | Cruelty Free | 200ml
Kids Stuff£2.164.4★187 rev
Newest
by launch date
LYNX Body Wash Variety Pack 6 x 225ml Mix & Match Bundle Assorted Fragrances & Variants Mens Shower Gel Collection Any 6 Bottles Selected From Available Range
Lynx£16.630 rev
Lynx Limited Edition FIFA Fine Fragrance Collection Marshmallow Smoke Premium Body Wash 400 ml
Lynx£2.211,149 rev
Lynx Limited Edition FIFA Number 10 3-in-1 Body Wash shower gel with marine essence blended with a citrus and watermelon scent for an all day fresh & clean feel 225 ml
Lynx£1.389 rev
Lynx Limited Edition FIFA Number 10 3-in-1 Body Wash shower gel with marine essence blended with a citrus and watermelon scent for an all day fresh & clean feel 6x 225 ml
Lynx£7.3938 rev
Lynx Fine Fragrance Indigo Haze Premium Body Wash Body Cleanser shower gel with a molten sugar lavender & musk scent for 12 hours of freshness 400 ml
Lynx£3.9040 rev
Trending
90-day click momentumLynx Limited Edition FIFA Number 10 3-in-1 Body Wash shower gel with marine essence blended with a citrus and watermelon scent for an all day fresh & clean feel 225 ml
Lynx£1.384.8★
LYNX Body Wash Variety Pack 6 x 225ml Mix & Match Bundle Assorted Fragrances & Variants Mens Shower Gel Collection Any 6 Bottles Selected From Available Range
Lynx£16.630.0★
Lynx Limited Edition FIFA Number 10 3-in-1 Body Wash shower gel with marine essence blended with a citrus and watermelon scent for an all day fresh & clean feel 6x 225 ml
Lynx£7.394.8★
Lynx Sunset Fresh 3-in-1 Body Wash Mens Hair Face and Body Cleanser with a mango & mandarin scent for all-day freshness 225 ml
Lynx£1.194.8★
Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water | Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Tub Works£9.624.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome smelling”
“Decent price”
“Good Quality With a Unique Scent”
“loads of lather”
“Small perfect for a few days away”
“As described”
“Amazing colour”
“cleans my skin well”
“Skin smooth”
“leaving it feeling refreshed without being overly drying”
What buyers complain about
“Smell horrible”
“quite expensive”
“Arrived cracked and leaked every whee”
“Tiny bottle”
“Triggers Eczema”
“Colours arent great”
“Incorrect details”
“My childs skin felt slightly dry at times”
“doesn't last”
“there was always one issue or another”
Top return reasons
Common questions
- Is lynx shower gel profitable to sell on Amazon United Kingdom?
- The niche generates £452K/yr across 49 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the lynx shower gel niche?
- 8 brands and 176 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in lynx shower gel?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.1%.
- When does demand for lynx shower gel peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the lynx shower gel niche?
- Listings span £1.12–£19.72; the average listing price is £7.60 (sweet spot $15–$100). The average incumbent carries 949 reviews — the moat a new listing must climb.
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