Is lynx shower gel profitable to sell on Amazon United Kingdom?

The niche generates £452K/yr across 49 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the lynx shower gel niche?

8 brands and 176 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in lynx shower gel?

Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.1%.

When does demand for lynx shower gel peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the lynx shower gel niche?

Listings span £1.12–£19.72; the average listing price is £7.60 (sweet spot $15–$100). The average incumbent carries 949 reviews — the moat a new listing must climb.

lynx shower gel

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Competition

Great36%

top-5 click share — an open shelf

Review moat

Good949

avg incumbent reviews — the moat a new listing must climb

Market size

Good£452K

£452K/yr · 495K searches

Growth

Good+22.4%

90-day search growth — must beat 0% to launch

Price range

Okay£1.12–£19.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.60

avg listing price — sweet spot $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, lynx shower gel is a £452K/yr Amazon United Kingdom market (495K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

lynx shower gel market data

Units sold / yr: 50K–60K; avg 750–1,000/product
Revenue / yr: £380K–£456K; units × avg price
Conversion rate: 12.0%
Avg BSR: #566
Page quality: 0%
Prime: 63%
Sponsored: 47%
Out of stock: 4.5%
Avg brand age: 48 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

8 rising

Sellers

176

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

Lynx82%
Kids Stuff12%
TIGHUP2%
L’Oréal Paris men expert2%
ZIMPLI1%
Tub Works1%
Open — no brand owns it (2 brands, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top lynx shower gel search terms

lynx shower gel261K/yr +35.7%9.1% conv.
lynx shower gel for men24K/yr +40.2%9.6% conv.
lynx body wash22K/yr +27.5%8.0% conv.
bath foam for kids29K/yr -24.1%6.1% conv.
kids bath25K/yr -20.7%1.5% conv.
shower gel lynx13K/yr +44.4%9.6% conv.
kids bath foam16K/yr -17.7%6.0% conv.
kids stuff crazy foaming soap13K/yr -9.0%6.6% conv.
crazy soap14K/yr -4.6%3.8% conv.
crazy foam11K/yr -4.5%3.1% conv.

All search terms

Top lynx shower gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lynx Sunset Fresh 3-in-1 Body Wash Mens Hair Face and Body Cleanser with a mango & mandarin scent for all-day freshness 6x 225 ml

Lynx£7.254.8★175 rev

Lynx Ice Chill 3-in-1 Body Wash Hair Face and Body Cleanser shower gel with plant-based prebiotics and 5x more moisturisers** for an all day fresh & clean feel 500 ml

Lynx£2.084.7★944 rev

Lynx Africa Mens Energy Boost Travel Size Shower Gel Body Wash With Squeezed Mandarin and Sandalwood Scent 50ml 3 Pack

Lynx£5.324.6★3,043 rev

Lynx Black 3-in-1 Body Wash Body Cleanser shower gel with a frozen pear & cedarwood scent for an all day fresh & clean feel 500 ml

Lynx£2.074.6★3,043 rev

Kids Stuff£2.164.4★187 rev

Newest

by launch date

Lynx Limited Edition FIFA Number 10 3-in-1 Body Wash shower gel with marine essence blended with a citrus and watermelon scent for an all day fresh & clean feel 6x 225 ml

Lynx£7.3938 rev

6mo ago

Lynx Fine Fragrance Indigo Haze Premium Body Wash Body Cleanser shower gel with a molten sugar lavender & musk scent for 12 hours of freshness 400 ml

Lynx£3.9040 rev

6mo ago

Foaming Soap 225ml x Pack of 3 - Blue - This Mild and Gentle Foaming Soap is Perfect for Kids Bathtime - Dermatologically Tested

TIGHUP£16.994 rev

9mo ago

Lynx Pump Shower Gel Africa 900ml

Lynx£4.3914 rev

1y ago

Lynx Sunset Fresh 3-in-1 Body Wash Mens Hair Face and Body Cleanser with a mango & mandarin scent for all-day freshness 6x 225 ml

Lynx£7.25175 rev

1y ago

What buyers say about lynx shower gel

What buyers praise and complain about, mined from review topics.

What buyers love

Smell33%

“Awesome smelling”

Value For Money21%

“Decent price”

Quality-Overall10%

“Good Quality With a Unique Scent”

Lather6%

“loads of lather”

Size-Overall3%

“Small perfect for a few days away”

Advertised Vs Actual Product2%

“As described”

Color2%

“Amazing colour”

Cleansing2%

“cleans my skin well”

Soft Feel2%

“Skin smooth”

Suitability Dry Skin2%

“leaving it feeling refreshed without being overly drying”

What buyers complain about

Smell17%

“Smell horrible”

Value For Money7%

“quite expensive”

Leak-Proof6%

“Arrived cracked and leaked every whee”

Size-Overall5%

“Tiny bottle”

Allergies4%

“Triggers Eczema”

Color3%

“Colours arent great”

Advertised Vs Actual Product3%

“Incorrect details”

Moist/Dry2%

“My childs skin felt slightly dry at times”

Durability1%

“doesn't last”

Side Effects1%

“there was always one issue or another”

Top return reasons

Leak-Proof33%

Size-Overall25%

Advertised Vs Actual Product22%

Ingredients-Overall4%

Texture/Consistency-Overall2%

Smell2%

Defective Material/Parts2%

Stain Resistance1%

Gifting Purpose1%

Dispensing Mechanism1%

Common questions

Is lynx shower gel profitable to sell on Amazon United Kingdom?: The niche generates £452K/yr across 49 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the lynx shower gel niche?: 8 brands and 176 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in lynx shower gel?: Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.1%.
When does demand for lynx shower gel peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the lynx shower gel niche?: Listings span £1.12–£19.72; the average listing price is £7.60 (sweet spot $15–$100). The average incumbent carries 949 reviews — the moat a new listing must climb.