Baby Wipes

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.6M a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

+21.4%

Conversion, latest week

16.1%

Market size, estimated

£4.6Ma year

Peak month

July1.6× the quietest month

Top search term

baby wipes2.0M searches a year

Listings sell for £7.55 on average, from £0.62 to £20.02. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 50,000 to 60,000 of them. At £7.55 that is £378K to £453K a year per listing.

Average price

£7.55under the $15 to $100 sweet spot

Price range

£0.62–£20.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

600K–800K

Units per listing a year

50,000–60,000

Revenue per listing a year

£378K–£453K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #54 within Health & Baby Care. It carries 10,988 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#54in Health & Baby Care

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,988per listing

Listings tracked

14

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months